The interaction of "troika" in community operation

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I myself, according to a year of community operation, the three key elements of community operation called "Troika", they are: User operations, content operation, interaction.

I have explained the "troika" of "user operation", "troika" of "content operation", today I will talk about "troika" of "interaction"

(a) What is the community "interaction"?

I understand that the community "interaction" must meet the following two points:

1: The community must have interactive people or groups, this is the basis for no one to talk about interaction?

2: Community interaction to meet certain values and values.

(ii) A comprehensive interpretation of the idea of "interaction":

1: Since the first mention of the interactive condition is someone, then we will be in the early operation of good users and content, and for the coming people do all the necessary foundation, people come directly can be converted into traffic, and actively do User Service, guide new users in, post, reply, do the old user's thread, reply, feedback, All people-oriented.

Quite a lot of time is not a community, a community, as long as you do not make the essence of the early, even if the first day of construction station, as long as the quality clearance, to one to seize one, that your loyal members will be more and more. We now understand that my troika is gradual, "user operation"---"Content operation"---"Interaction" step-by-step, complementary, mutual promotion, mutual influence, each can not be missing.

2: The most important idea in interaction is to surround the core values of the community, the core values I mentioned the last time the content was operational, the core idea of your community, what kind of community you want to be, what you have in your community, what happens when someone else comes, I suggest that the core idea of the community not to do too much, do something or that sentence, Is that the essence is not much. Even if the community I built today is a simple Discuz Community plug-in station, then I also around this plugin to expand the topic, plug-ins have production processes, plug-ins have page beautification, plug-ins have design ideas, Plug-ins have a design team, plug-ins have business needs and so on, as long as you focus on the good, I believe that the community will be getting better.

The community is different from the site, the site is very often very concerned about the collection and content, the community must embody a moving idea.

I've seen cases like this:

Built the first week: the community has a chat +seo+ net earn + download and so on several major sections

Build the second week: additional webmaster display, webmaster chat, webmaster teahouse and other similar chat forum

Set up a third week: an additional network to earn a course, Taobao tutorials and other classes of the forum.

Built one months: closed the webmaster display, webmaster chat, Taobao tutorials and other sections.

。。。。。。。。。。。

Some of the big sections of the community have been changing, and I've been in a neighborhood like this, too many sections, too big, the administrator is a layman, many times you told him that he was not clear, do not understand, the core idea is to engage in a construction station tutorial community, for a year, the website or Sibuxiang, the core value is not prominent, has been changing, engaged in the people have no mind to do, today to adapt to this, tomorrow to adapt to that.

Most of the time, users don't understand anything, they need us to guide, they will only look at the surface phenomenon to do things, we need to spend effort to guide, this guide is to you to interact ah, you have to move first, not because you are the manager, you can wander around every day, nothing to do, I think you have too much work to do as a community manager, you need to transfer your core value to the user, we can call it brainwashing, early brainwashing is important, you must first develop your core members, and they instill in your thoughts, it needs you to constantly post a response, constantly contribute to dry goods, Not short of encouraging them to post and so on.

Only when the final majority of the user's mind keep up with your pace will you succeed.

(iii) Operational ideas:

1: You can start from their own region, first seize the people around, and they guide their first batch of users, actively communicate with them, investigate their favorite topic, planning and co-ordination, and for the whole topic do a comprehensive monitoring, do a good job of data backup.

2: Local communities take advantage of regional features and hold offline activities on a regular basis. Can be a blind date can also be friends, of course, what kind of car friends, fishing, and so on, there are many kinds of activities, rely on everyone to think. Any activity in the community must be early brewing, the whole activity from planning to tracking, to the final arrangement, offline activities must be controlled, community data real-time transmission, activities of the community announced, winners published in the community, these are interactive.

3: Add some more entertainment plug-ins, the implementation of incentives. Now the community plug-ins are very rich, web games occupy the mainstream, the remaining is a single shake, bucket landlord a single plug-in, is really a collection of various games, anyway, or can have good, entertainment type Community host Dou landlord activity is quite good. Of course, the distribution of rewards, the guidance of early activities, communication between users is essential.

4: Take the lead in using community space, letters, friends, short message, and other community functions, and promote the use of these community functions to play the role of interaction.

5: The use of a good peripheral app plug-ins, such as two-dimensional code, micro-letter platform, micro-blog, QQ group full publicity community and timely attention to the latest real-time news.

5: For some not organized offline activities of the community can engage in some network activities, such as marketing community regularly invite people to lectures, community management if professional origin can also be trained, net earn class community can do some yy voice training, of course, must be free mainly, early publicity is very important.

Summary words:

In fact, said too much, is the marketing words, the interaction in the final analysis is actually a sentence: Seize the existing users, positive timely thread, reply, deal with community posts.

Finally, you can come to my blog to see the Yugo of the private dishes (http://www.zhunuanyan.com/), thank You Tube, hope to pass, thank you