The interactive creativity of Internet advertisement viewed from the human-computer interactive mode of iphone

Since the iphone launched, with its user-friendly user interface and unique http://www.aliyun.com/zixun/aggregation/11432.html "> Human-Computer interactive technology to quickly occupy the market, on the iphone, You can touch the icon with your finger. Zoom in/out on two points, drag objects, throw objects, tilt or rotate the fuselage to change direction, etc. The iphone's work on human-computer interaction has made people crazy. Similarly, internet advertising in a variety of rich mouse interaction to attract users to participate in, and it is not simply for fun and let people play, more in conveying some brand advocacy or marketing strategy. Let's take a look at some of the interesting interactive forms and creative ways of online advertising. See if you can provide us with some ideas for our mobile games.

Web Ads by the interactive form of the mouse is divided into the following categories. Let's take a look at some of these interactive forms of online advertising ideas.

One click

Robot mouse clicks in the network advertising generated a lot of creative forms, designers will be the original boring operation becomes very interesting. Improve the interest of advertising and user participation.

This is an advertisement for a recruiting website. The people in the picture are writing resumes, but they are disturbed by countless mosquitoes. Your task is to pick up the chopsticks around you and kill the mosquitoes. Chopsticks are moved with the mouse, and the joints of the hands are also active. As long as your eyes are sharp enough, dot enough. You can be master, write your resume, dominate your destiny. Otherwise you may need to play a few more times.

This is a nutrient advertisement. Do you get tired of your work every day? Control your strength and perspective. Play golf on the spot. Make yourself the best you can be every day.

This is a public service advertisement against domestic violence. In the picture you can control the boxing gloves to beat any part of the cute bunny, and direct it down. Hitting different parts of the rabbit will produce different reactions.

Two: Drag

Mouse drag and drop operation of the advantages of strong controllability, rich in form. Let's look at the following groups of ads.

This is an advertisement produced for the Audi Auto Show. You can use your hand to hold the car back and drag, so that the car has enough power, and then let the car run. Like a toy car with an hour. If you think it's funny. Why not join their auto show and buy a real car to play with?

This is an ad for a fitness organization. The original screen is a plain and no personality of men, by dragging and dragging the mouse up and down to exercise to change the personality of the man with the flavor of publicity. Slogan: Exercise your self-confidence.

This is a Pepsi-lime advertisement. There is a tin-cans in the picture. You need to use the mouse to hold it hard twist, let it squeeze deformation until the last drop of water. Slogan: Taste the lemon until its last drop.

This is a Mercedes-Benz new car ads, braking performance is superior, fast. The ad gives you a slider. You can drag the slider to control the steam running on the road. The car can fully respond to the slider moving speed, direction and acceleration, with the advantages of dash on the road, with ease. Slogan: New Mercedes-Benz * * Series, control is so comfortable.

Three. Dumping

Tossing and throwing has a more enjoyable operation and is entertaining.

This is a creative advertisement for a community website. The characters in the ad will constantly make all kinds of gestures and expressions to tease you. And you can use the mouse to pick him up to tease and punish him, he will also make a variety of painful expressions. Is your life boring now? Let's go to their website.

Andy shoes ads, in a closed three-dimensional space, you can freely in all directions to throw shoes, throw the strength of the larger; Slogan: Shiny, durable, flexible.

Four. Mouse follow

The mouse response does not have much sense of operation. But is generally given more interesting.

Public service advertisements on children's education. The child's brush will follow the mouse and scribble on the wall. If you want to play, you can move the mouse to direct the child to fill the wall. But it's definitely going to teach bad kids. Advertising language: Please use the correct model to teach children.

In this ad you can try to touch the car with your mouse. But you'll find that you can't touch it anyway. It is nimble, fast, and always easy to avoid the mast mouse.

This is the advertisement of the Swedish Telia mobile network operating company. A casual sports scene outdoors. You can move your mobile phone at will, to capture the moment in the real arena. This is not a distraction, because a new generation of mobile networks meets your hunger for the tournament anytime, anywhere.

Five. Trajectory

Use the mouse to draw some special trajectory, which triggers an action.

This is the Australian BigPond Network Company's broadband advertising. You can use the mouse to draw a different trajectory to command the boy to make some different jumping posture. Sometimes it turns a somersault, sometimes it spins and soar. Advertising words: Fly to 30M, the fastest cable broadband.

This is an advertisement for a second-hand car trading market. In the picture a person is driving in the road Mercedes Benz, the mouse moves the screen will follow the mouse to rotate, when the mouse turns to 90 degrees near the picture will automatically fit, the picture reverses, the car person falls out. The mouse continues to rotate to the original state, the air will drop another person into the car, continue to drive. Advertising Word: Sell your car to the next person who needs it.

Six. Mouse events

Mouse events are events triggered by the mouse moving to a specific area, and this simple form of interaction is widely used.

This is HSBC's campaign to save the polar bear's public interest. The cute little bear sits alone on the ground, you can stretch your hand to amuse it, and it is amused to toss it over and over. Do you want to play a role in its future? Please help us save their world.

Coffee maker Suplicy Creative advertising. Screen pu full of coffee beans, the mouse to the place, the coffee beans will automatically diffuse, at the same time you will find the word below, out of curiosity, want to see exactly what is written below, you try to push the coffee beans to see the complete advertising language: suplicy-hand-selected beans. The idea of this ad and the mouse behavior of the combination of very appropriate, aside from the coffee beans inadvertently you have been involved in the screening of Suplicy coffee beans.

Seven. Crazy Mouse

Crazy mouse refers to the mouse is very high frequency of movement, the most common form of interaction with the mouse back and forth with rapid shaking and quick combo. Let's look at the example below.

This is the German public for the new car to do an advertisement. The car features fast speed. The advertisement keeps prompting you to move the mouse quickly, you can move up and down or around quickly. The red bar in the middle is the speed bar, which records the speed you are currently moving. When the speed reaches 100 pixels/sec. The speed bar will be filled and the robot will become a car. Advertising language: Faster Mobile mouse, earlier feel pleasantly surprised.

This is an ad for Rexona Men V8 spray. The picture of a handsome man full head shiny, not to look around, seemingly very hot, you can click on the mouse to his hair, click the faster the wind speed, the screen below the record of wind speed and progress bar. When you click fast enough to make the speed slot full, the boy's scalp is uncovered. A robot appears marked V8. Rexona men V8 keeps you cool and refreshing.

Interactive advertising is a lot of creativity with the mouse interaction. A good interactive advertising will let people in the interactive play in the process of feeling it to express the advertising appeal. The above categories basically cover the current interactive advertising community of all the interactive form of the mouse. I will continue to focus on interactive advertising, to see more and better forms and ideas to share with you.

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