The interactive dead marketing micro marketing It looks beautiful, it's not that simple.

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Weibo, has ushered in the four-year-old birthday, recently, also constantly hear people sing decline, and with the micro-bo marriage soon Ali, also in their mobile phone to push up the micro-Amoy, the most recent micro-marketing when the micro-trust. The industry based on micro-marketing topics enduring, then we look at these let us love the micro-marketing bar.

Weibo, micro-letter, micro-Amoy in the end is what?

On June 5 this year, in a public event in Beijing, micro-trust product director Zeng announced Tencent's internal positioning of the public platform: information flow, connect users and services, and achieve communication and interaction. And for the first time, a clearer statement: Micro-trust is not a marketing platform.

From the micro-letter official public statement, we can see that micro-credit marketing for enterprises, is just a wonderful anesthetic.

Sina Weibo was born 4 years ago, from the invitation code in the moment, micro-bo doomed It is the media of the important attributes, the recent national renovation, micro-Bo control is also increasingly stringent, the more so, we can not ignore the impact of micro-Bo platform. Compared to micro-letters, micro-Amoy, micro-Bo is the only one based on the PC and mobile phone-side platform. More importantly, we cannot ignore the one big boost to the spread of Weibo: interaction.

Micro Amoy, it is a recent heavy launch of the mobile end products, much like the micro-letter in the public number. But from the micro-Amoy to their own product planning, micro-Amoy will also launch a similar open platform plug-in implant, support shaking mobile phone roll award, exclusive preferential push, fan management, such as marketing tool functions.

To sum up, the current basic attributes, the three are based on social marketing micro-platform, micro-letter more focused on the small circle layer of communication, micro-Bo focus on the media and communication, micro-Amoy focus on the electrical quotient.

Micro marketing: It looks beautiful, it's not that simple.

Not long ago, Weibo has been rumored, some did not do the success of the Internet lecturer disciple, open a micro-Bo marketing class, only shout a few slogans, they can earn the traditional industry boss millions of of the class fee. And to make a living of the team, individuals, there are a lot of the country, in the micro-bo marketing the heat slowly dispersed at the same time, micro-credit marketing is just hot, all kinds of so-called success stories also bee to stack, the micro-credit marketing people through micro-blog enrollment, or in a big talk about micro-blog marketing Lonely At the same time, they also use their own micro-Bo Zombie powder brand Promotion, Make people laugh and cry.

Micro-marketing, can not simply push forward as a repeat action, this and in the street repeat the action of Psoriasis ads no difference, if only in accordance with textbooks, books on the definition of micro-marketing: Information push, sell Meng, activity, and so on, lost the micro-marketing characteristics, also can not produce practical results.

From the overall point of view, micro-marketing, more should be seen as an important channel, in the sales results under pressure is not the case, more can be seen as a marketing behavior in the brand packaging, promotion.

Popular point: Any micro-marketing platform, can not completely solve the marketing problem, is only better to promote and disseminate product brand, service, Word-of-mouth channels.

Based on the micro-marketing platform, need attention to the factors:

1. User stickiness, need to operate and time: The number of users can not be a pinch, so the existing old user transformation, and seed customer training, takes time.

2. Not all content is suitable for push, users prefer to be intimate communication, guidance, professional information communication, rather than forced to show off, sell Meng.

3. Based on the fan attribute of directional push, for the content of professional requirements higher.

Common micro-marketing practitioners, like from a variety of ways to find jokes, even on behalf of the operation of the trusteeship, seriously ignoring their own products or industry degree of professional degree. So despite the customer group, but the boring copy and paste, can not carry out effective content communication, often lost the opportunity to deal.

3. Mobile Internet fragmentation information, light application of similar plug-ins to help improve the quality of online services. Internet users, more attention is their own feelings and vanity, if conditions, can be based on the platform, through technical means or manually, to increase their own customer base of the exclusive services, such as: VIP members of the zone, based on business points, grades, privileges.

4. Online service experience, the need for customer service skills, but the actual reputation of their products and customer relationship maintenance to have a complete standard, system, and strong executive power. It's not easy to get into a sales pitch.

5. Netizen's interaction, must have the sense of belonging, conforms to the target customer group's shopping habit, the interactive content is simple, is suitable for the user dissemination.

6. The simple online interaction can be appropriately translated into offline activity forms, increasing the goodwill of the target users.

To be sure, micro-marketing as a social marketing tool, in the construction of internet marketing process plays a pivotal role in the need for businesses and enterprises to spend great efforts to adhere to, even if only one person, but also pay attention to the channel value based on micro-marketing platform. However, micro-marketing, not million essential oil, can not be a comprehensive alternative to traditional marketing, in addition to micro-marketing platform, the Internet's other platforms and tools, but also to make good use of.

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