The Internet color TV competition Konka Changhong veteran comeback can reverse the trend

of two color TV industry

The mixed ownership reform of state-owned enterprises seems to bring new opportunities. Changhong in last year's small conference on the wind, brewing related reforms, but has not seen the results

Recently, Shen Konka, Sichuan Changhong are low-key change handsome. Chen Yuehua, Guo Dexuan two color TV industry "veteran" comeback, respectively, as the chairman of Shenzhen Konka and Changhong Multimedia industry Group chairman.

Last year, the domestic color TV market downturn, Konka, Changhong's performance is not ideal. "Veteran" comeback behind, Konka, Changhong to twist the trend, but also to solve the old state-owned machinery problems.

A senior person in the household appliance industry to the "First financial daily" reporter analysis that the domestic color TV market negative growth last year, sales fell 5.9%, sales fell more than 10%; In the market contraction, Internet enterprises in the case of the soup, in spite of Konka, Changhong veteran comeback, still difficult to change the current domestic color TV market competition pattern.

In fact, Chen China successor Wushuan as the chairman of Shenzhen Konka, last December announced. After two months, Konka and Chen China on this matter are deliberately low-key. Until recently, Chen Hua rate team visited Suning, Gome, only "comeback" after the first round of public appearances.

Chen China Non-stop, successively in Nanjing, Beijing, and Suning, Gome two major national chain Enterprises signed a new round of strategic cooperation Agreement. The cooperation content includes the differentiated product customization, the three or four level market channel sinks, the on-line sale cooperation, the joint marketing, entrusts the logistics distribution and so on. Konka plans this year with Suning in the online cooperation sales growth of 300% year-on-year, with Gome in the whole channel of cooperation sales growth of more than 70%.

Chen Hua is konka "old minister", from Research and development in charge of the company's president, in Houssong-Jong as the chairman of Konka and Hou "partner" for many years. A year or two ago, he was raised to Konka's parent company Oct Group, not long Houssong-Jong also promoted to the OCT group of senior executives, Konka chairman, president of the completion of the "transition."

Oct has been the tourism and cultural project "Happy Valley" to do Wus far, last year as the chairman of Konka. Unexpectedly less than a year, Wushuan was transferred back to Oct group. Some people say, is Konka last year color TV performance can not reach the goal of the plan, others said, Oct has other personnel arrangements for consideration. In short, the technical origin of Chen China back to the battle.

Coincidentally, in mid-January this year, Sichuan Changhong internal release of the transfer, appointed Guo Dexuan successor Ye Honglin as Changhong Multimedia industry Group chairman, to become Changhong color TV business at the helm.

Sichuan Changhong recently released performance forecast revealed that the company's 2014 net profit compared with the same period a year ago, will be reduced by 80% to 90%. The main reason two: first, "energy-saving huimin" and other stimulus policy exit, domestic household appliances market demand decline; the second is the domestic sales of Changhong color TV business is not up to expectations, performance decline.

Change the handsome, also in reason. Prior to that, Guo Dexuan in 2008, after Lin Maoxiang, Ye Honglin successively successor Changhong color TV business at the helm. Early last year, Changhong launched Chiq (odd) Smart TV, but failed to reverse the situation. "Changhong's marketing system executive power is insufficient", an industry insiders blunt.

Guo Dexuan in the Changhong National Marketing system is known as prestige. Compared to the financial origin of the Lin, ye two people, Guo Dexuan in the market has a richer experience in the actual combat.

Changhong, Konka internal reform of the Voice has for many years, always thunder, rain. What drags their performance is not someone but their conservative state-owned machinery. Color TV is one of the most competitive industries in China, changing rapidly, and it brings the change of industry pattern and business model, and the internal friction and decision-making of State-owned enterprises are difficult to adapt.

The mixed ownership reform of state-owned enterprises seems to bring new opportunities. Changhong in last year's small conference on the wind, brewing related reforms, but has not seen the results. Recently, Sichuan Changhong issued a clarification announcement that the company is according to Sichuan province on the unified deployment of state-owned enterprises reform, orderly promotion of state-owned enterprise reform pilot work; Zhao is still normal as chairman of Changhong Group.

Senior insiders believe that the earlier the reform of Changhong system, "but Changhong is the largest state-owned enterprises in Sichuan, whether the local government is willing to really let go is hard to say." Of course, Changhong for listed companies to inject military assets has recently been approved, military operations can still match the planning system.

Konka also encountered similar problems. To real estate, tourism as the main business of the central enterprise of overseas Chinese city, need Konka brought sales scale and cash flow, so the Oct allow Konka in the state-owned enterprises system reform to go far, still remains to be seen.

By contrast, in the state-owned enterprise mechanism reform first step of TCL, Hisense, has already tasted sweetness, and the private holding of Skyworth, together with the domestic color TV industry leader. Recently, TCL Group A new round of directional issuance program obtained the approval of the SFC. TCL Group Chairman Li led the executive layer to set up a new equity investment company, through the participation in the subscription, again increase the share of TCL Group. Hisense Group Chairman Zhou has told our correspondent, Hisense's main subsidiaries of the management of the company held a stake in the subsidiary, there is dividend right, but after the separation can not take away the equity.

Today, Hisense, Tcl and Skyworth the first echelon, has been with Changhong, Konka, such as the second echelon of the obvious distance. To the Internet model to kill into the color TV industry, following last year's sales to 1.4 million units, this year will further impact on the target of 3 million units, waiting to be among the second echelon. How to "gruel" in the case, while completing the Internet transformation and state-owned enterprise mechanism reform two major tasks, Konka, Changhong comeback "veteran" are really not light.