The internet creates small and beautiful

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Participation in an electrical business project, the entire company only 7 people, on-line operation of the second year, the annual net profit of about 400,000. This is a very typical small company, the category is not many, staff, turnover is not high, but the profit margin relative to the traditional retail higher. Such a company can live very well, as long as the quality of products can be stabilized to improve the user's services can be continuously improved, good customer service data maintenance and duplication of sales, not blindly expand the scale, I believe such a company will survive for a long time.

The company's development has been a large scale as a measure of success, the company's size, the number of employees, the higher the turnover of the company the more successful. This is, of course, a universal benchmark, the size of which is more important to the company than the profit margin, as long as there is enough scale, even if the profit margin is not a problem, large scale is the owner can manipulate more resources and higher social status. This is the way it is, and it is now, and it may be in the future. But the development of the Internet brings with it a possibility, a kind of company although not small but also can survive very good possibility, this is the internet brought about by the business model changes.

Business model changes in the most direct is the way products are born, the traditional industry products are resource-oriented production, enterprises have flour to produce steamed bread, have cloth to produce clothes. By the Internet after the enterprise is based on the needs of users to organize production, the user has the need for clothing, and even first to participate in the design of the style and in order to reserve the way, enterprise organization related to the production of resources, the enterprise's risk is actually minimized. At the same time because the user needs customization, it means not a very popular category, it is difficult to form large-scale industrial production.

In the past, large companies to eliminate small companies, large companies have the size, resources, capital advantages of the most easy to form a cost advantage, but also the most easily through the price war to cut small competitors, small companies can only survive in the cracks. And those unusual personalized needs are difficult to meet, no enterprise will be able to produce such products. For example, I believe that billions people who like beef dumplings may be tens of millions of, in order to serve the tens of millions of people's market needs to have a large enough company to standardize the production line to provide standard beef bag products, which is small business all can not do, The results of the market development must be only a few of the few enterprises to serve the national market, but also a large number of small community-type shops fill the market. In addition to assume that the country like durian buns have thousands of people, they hope that the stuffed bun is fresh durian, they are distributed throughout the country, before these people in this preference is a sad urge existence, because no enterprise will be for thousands of of people's non-daily needs to build automated production lines, regional shops can not meet them. It is the existence of the Internet that makes a small business of hand-made durian bags possible, as long as it can relate to these thousands of people and provide a service for a demand. This enterprise does not need to be big, even if this enterprise is a pop, even if it is only in a four-line city, and is likely to provide this service the person is also a durian dumplings enthusiasts, then he will be a happy existence. On the surface is the efficiency of the Internet present, in essence, because of the internet to pry a blank market, but also the birth of a small and beautiful enterprises.

The core of the traditional industry will not change, the whole business model has changed, whether steamed buns or steamed buns, clothes or clothes. The internet has given the traditional industry the first or the efficiency tool, the traditional industry through the Internet this efficiency tool can be achieved from raw materials procurement, production, logistics, sales, after-sale, two sales, customer tracking and other aspects of the efficiency improvement. It's possible to start with an increase in efficiency at first, but as the whole business model changes when all the links are quietly changing, a large number of small and beautiful companies will be born, and a lot of previously impossible needs will be met (Shenlu).