The internet giant has just completed a B-round investment in the digital magazine platform Viva

Abstract: According to industry sources, the internet giant has just completed a digital magazine platform Viva of the B-round investment. There are rumours that Zhou has invested in mobile apps for new media Viva through the 360 capital of Qihoo 360. Just a few days ago, Robin Li announced that Baidu would become

According to industry sources, the internet giant has just completed a digital magazine platform Viva of the B-round investment. There are rumours that Zhou has invested in mobile apps for new media Viva through the 360 capital of Qihoo 360. Just a few days ago, Robin Li announced that Baidu will become China's largest media platform, Zhou quietly invest in mobile application of the new media. It is reported that Zhou will also serve as Viva Director.

Viva PR did not confirm the rumor and the B-round financing investor and amount. Prior to Viva before a round of access to Highland Capital and Yintai capital of 10 million U.S. dollars financing. It is worth noting that Plateau capital is also the investment agency of Qihoo 360.

If the rumor is true, strategically, Zhou is completing the T-shaped layout: On the one hand is based on the browser interface search and channel application platform, on the other hand, the vertical sector of the industry in depth expansion.

There is also news that, in addition to Zhou, NetEase and Tencent also have a B-round investment Viva possible. Ding Lei has been closely watching the mobile field, in a previous interview, "Game Boy Ding Lei: The road of diversification", Ding Lei talked about the intention of strategic transfer:

He knew that because of the current NetEase mobile service per user revenue (Revenue-per-user rates) is very low, from the PC platform transformation for NetEase is a serious challenge. "We need to spend more time thinking about how to achieve high revenue from mobile gaming," he said. "In an interview with NetEase's Hangzhou Institute, he told the Fox Asia Edition."

Tencent is also continuing to try to increase its investment in the media content of mobile terminals. July, Tencent to 56.476 million yuan (about 8.86 million U.S. dollars) of the listing price, from Zhejiang newspaper media to obtain a new media 19.77% of the shares. "The two sides will launch strategic cooperation in many ways to push high quality financial news to a wider audience," Ye Ying, head of investor relations at Tencent, said in an interview with the Securities daily. "What is more noteworthy is that with the increasing coverage of the micro-credit audience, Tencent itself will evolve into China's largest media channel, the huge platform needs media content support."

In an earlier interview, Viva founder and CEO Han Ying had published data saying that the company had occupied 70% of the market for mobile phone reading. In the mobile application generally difficult to earn real gold real silver market situation, the advantage of Viva is to borrow external force, using the potential energy of telecom operators to increase mobile phone reading revenue, and to feed the need for mobile Internet app application. The company was previously covered by the Forbes "30 most lucrative mobile internet companies" topic.