The internet has facilitated the user-centric system of traditional industries

Over the past period of time involved in a number of http://www.aliyun.com/zixun/aggregation/8150.html "> Traditional industries and the integration of the Internet project, for the traditional industry in addition to the Internet is a very efficient tool for efficiency, The internet has also hit the original business structure, and many boundaries have become less clear. One is the blurring of the boundaries between buying and selling, and the process by which users buy and evaluate products that affect others around them, the products they buy on social networks, the experiences they share with their friends, and even the negative reviews of their products. In essence, they are actively involved in the promotion of commodities. This is a selling process. This gives traditional business with huge sales tentacles. The existence of the Internet allows consumers to become sellers, one end of the consumer connecting the other end of the product linked to other consumers. A user becomes a node in a business operation, a central node.

In the Internet, consumer this node becomes particularly important, especially in the world of social networking. Another major change brought about by social networks is the transfer of sovereignty and the devolution of Internet sovereignty from service providers to individual users. The determination of individual consumer sovereignty is an economic principle. From Adam Smith to Hayek, consumers ' sovereignty is regarded as a useful concept that producers (enterprises) and consumers can get benefit and satisfaction, and it is the principle of the theory of market economy. But this is a beautiful ideal state, even with a network of individual users, the opposite has been true for a long time, as business providers have a firm grip on ownership, deciding what products users should be interested in, what they should buy, and what kind of information they should be exposed to.

Now the Internet offers a possibility of change, returning sovereignty to individuals. The large-scale Internet Platform service provider provides the infrastructure construction, the atmosphere construction, the rule formulation, thus extends the function enhancement and the diversification application is also the user independent choice result. The open platform of all kinds of network platform is essentially the product customization based on user's demand, although the user some needs are not very significant. This transfer of control power brings not only the improvement of user identification, participation and viscosity, but also the establishment of user ownership consciousness. Mature Web users do not like content, products for everyone, they want to get what they want to see and understand, and want to get a personal service for the goods. At the same time, once the establishment of such a user sovereignty structure, the individual in the entire network platform for the business interests required by the close bundle of individuals, users in the platform will be to the real existence of goods and brand requirements more specific, the final rules of the formulation of the power of the public will become more symmetrical.

Any product or brand that has access to the market is because of the user. Users as consumers to determine the value of products, meaningful, and actively choose to buy, which is the dialogue between consumers and commodities. The internet magnifies and prolongs this conversation. Goods can not speak from their own words, can not ignore the existence of consumers as communicators, must rely on the dissemination of consumer power. This also reinforces the user-centric system. Users tend to be the center of the entire business, formerly a brand or commodity (Shenlu).