The internet industry has undoubtedly stood at a crossroads

Absrtact: The Internet industry has undoubtedly stood at a crossroads. An entrepreneur who has been in business for many years says that the Internet industry will face changes in both product form and user habits. Along with the explosive growth of smartphone sales, it seems that overnight, the shift

"The Internet industry is certainly at a crossroads. "An entrepreneur who has been in business for many years says:" The internet industry will face changes in both product form and user habits.

With the explosive growth of smartphone sales, it seems that overnight, the mobile internet has put every Internet user in it, on the basis of the traditional Internet, users are enjoying a more mobile, personalized Internet experience. The report released by China Internet Network Information Center shows that as of the end of June 2013, China's internet users reached 591 million, of which mobile internet users up to 464 million. In the first half of 2013 's new netizens, 70% use mobile phone internet, mobile phones become the first source of new netizens.

In this context, the former giant Alibaba, Baidu, Tencent, real-time quotes, and so have to implement the Self revolution and internal restructuring, trying to maintain the PC era of the throne of hegemony.

Ali Department: Full promotion of wireless applications

On the evening of May 10, Alibaba's chairman, the President of the Board of Directors of the former CEO, also came to Alibaba to buy 294 million of dollars in the software 28% shares of High German news. Prior to this, Alibaba has taken a stake in Sina Weibo, the increase in Ding Ding network and the acquisition of Friendship Union.

For the next six months, Alibaba began a large migration to the mobile end. October 18, Alibaba CEO Lu convened a company-wide meeting of all managers, called for the whole group to implement the "all-in wireless" strategy, any product and application priority consideration of wireless applications. All-in is a technique in Texas poker that can be called bite, leaving no room for itself, or a war of fame or a crushing defeat.

The strategy was released only three days after the official release within Ali has been low-key running more than two years of mobile end IM "dealings".

One months later, the number of "Contacts" registered users has exceeded 10 million. Although the industry is still singing the sound of decline, but Mr Ma is still insisting. "If we don't do it, there will be no one in the world to do it, and no one can do better than us." Ma Yun in the "Full Moon celebration" so explain why to do "intercourse".

If the birth is to verify the determination of Ma Yun, then pay treasure Wallet independent operation is the entire Ali department wireless strategy important drop.

Alipay has just disclosed the stock ownership structure, hind feet small micro financial services announced will be independent operation Alipay Mobile application "Alipay purse." Small Micro Gold clothing CEO Pengley once to reporters bluntly, the future mobile end will be the company's development focus, Alipay wallet is not only a payment channel, but also a life service platform.

Then, attentive netizens noticed that the promotion of Alipay purse is quickly covered in Beijing, Shanghai and other first-tier cities in the subway station, this shows its mobile internet pressure and urgency.

Tencent: Micro-letter attempts to commercialize transformation

However, in the industry's view, in addition to Tencent's micro-letter guaranteed mobile Internet ticket, including Alibaba, Baidu, including several internet giants are not sure that they have to contend with the micro-letter products; On the other hand, micro-letters are also eager to encroach on the mobile and mobile payment areas.

Prior to the rise of the micro-letter, Tencent Electric Power and the operation for many years Tenpay are unknown. But once there are 400 million users of micro-letters as an implementation platform, two mediocre businesses seem to have the capital to launch an offensive against Alibaba overnight.

Recently, the micro-letter officially announced last month, just launched the micro-letter store has completed more than 200,000 orders in half a month, the platform's conversion rate is more than twice times the PC side. After tasting the sweetness, the micro-letter will be upgraded to a micro-mall, adding more goods and categories.

However, Tencent does not seem to be worried about the commercialization of micro-credit. Tencent chief operating officer Ningyu recently said that micro-letter to Tencent itself is actually a wake-up call. For micro-credit business development, Tencent will adhere to open architecture and open strategy, with partners to build micro-trust ecosystem.

To accommodate the advent of the mobile internet era, Tencent made a big adjustment in its internal architecture last year, he said. More than half of the management and staff were restructured and restructured. The goal is to transform Tencent from a part of a mobile internet company to a full-fledged mobile internet company.

A year of competition is about to pass and the layout and shape of both sides are gradually surfacing. With the release of 4G license, the mobile Internet is bound to develop in depth, the application of vertical field and more localized life service will become the focus of attention, on this basis, the Internet giants will also face more integration and transformation.