The internet is a 30 million dollar takeover

Youku potato "flash", the promotion of "marriage" has become this year's video industry key words.

The new media listed companies will spend 30 million of dollars in cash to buy "popular Network Limited" ("Popular Network") and the Beijing Popular Online Technology Co., Ltd. 35% of the shares. At the same time, the company will also set up a joint venture with China Network Television (CNTV) to operate the IPTV Central integrated broadcast control platform business.

After the completion of the investment, the hundred-vision will become the first major shareholder. Industry insiders believe that after nearly 5 years of "burning Money", the online video competition pattern tends to stabilize, the future mergers and acquisitions will become a two or three-line video enterprise exit channels, do not rule out the popularity of the popular Alliance will promote other radio and television companies to follow.

Content "Marriage" channel

The company was listed on the Shanghai Stock exchange at the end of December last year and is the first new media enterprise to land a share capital market in the domestic broadcasting industry. This investment is its first large-scale investment after the listing.

Previously, the core business of the blockbuster focused on IPTV. According to the bulletin, the company is a wholly-owned subsidiary of the Hundred-Vision network television technology Development Limited liability company, and CNTV jointly set up joint ventures. Among them, the hundred-vision through cash capital of 22.5 million yuan, accounting for shares 45%. The two sides will be jointly responsible for the IPT v Central Integrated broadcast control platform of the operational business, CNTV and hundred-vision is currently a small number of Sarft issued Internet television licences enterprises.

Investment is popular, showing the network video field of the hundred-vision, for its huge content resources to find a new communication channels and technology platform. Founded in 2005, is the current domestic network video field of the main online VOD platform operators, cumulative user over 237 million, in China's Internet video industry ranked seventh.

Lo Jiangchun, the popular online CEO, said that while the size of the injection was not as good as the combination of Youku, the impact on the industry was far more far-reaching. "Blockbuster and popular co-operation is an important handshake for television and internet video." ”

Mergers and acquisitions as main exit channels

First there is a grand acquisition of Cool 6, Sina investment potatoes, everyone to buy 56 nets, and then to this year's Youku mergers and acquisitions of potatoes, as well as the latest hundred-vision injection of capital, domestic video industry integration Tide is striding forward.

According to the estimate of the price of the injection, the popular network in this case is valued at about 85.71 million U.S. dollars, and Renren spent 80 million dollars to buy 56 net close. Liu Guanguo, an analyst at Analysys Capital, said the two deals provided a reference for the valuation of the two or three-line online video company.

At present, the domestic video industry a total of music, Youku, potatoes, and cool 64 listed companies. With the capital market capacity approaching saturation, the number of two or three-line video sites is hopeless, and the founders and venture capital funds need to look for new ways to exit. "The acquisition is expected to become the main exit channel for the two or three online video company. Liu Guanguo Analysis said, do not rule out the future of this case will cause other radio and television companies to follow. "In terms of ratings and advertising revenue, online video is dividing the radio and television system cake, the popular Internet acquisition network accelerated the integration of the Internet and radio and television network, the future of mergers and acquisitions will not be limited to Renren and Youku and other Internet companies, mergers and acquisitions of the main body will be more diversified background. ”