The internet is becoming an inseparable part of life as a social infrastructure

With the popularization of Internet and the development of technology, the Internet is becoming an inseparable part of life and becoming a social infrastructure. This enables the Internet to carry more and more people's livelihood services.

"Cihai" in the Interpretation of "livelihood" is "people's livelihood." Simply put, it is closely related to the people's lives, the most important performance in food and clothing, housing, old-age medical education and other life necessary.

The increase of people's livelihood service information and the user pain point brought by social livelihood problems bring the opportunity for search engine to the people's livelihood.

In 2013 from the development of Baidu can be seen in the trend of the livelihood of the people. Precursors and the FDA to launch drug inquiries, and then with the National Code Center to launch the organization code inquiries, recently also low-key online medical search, netizens can through symptoms, such as to search for hospital doctors doctor's orders and other information.

Recently, Baidu United Ministry of Justice, Zhongxiaoxie issued "Netizen Rights and Interests protection program." If the Netizen searches the business promotion information through the Baidu and carries on the line to carry on the trade, if discovers is deceived, may provide the relevant evidence to the Baidu, applies the rights and interests safeguard.

Baidu will unite the Ministry of Justice China's National People's Mediator Association, the Chinese Consumer Association to help consumers to protect the rights, and will be exposed to counterfeit, phishing site and the loss of netizens to provide the highest 5000 yuan in the first payment of compensation.

First, this is not Baidu opened the precedent. Taobao has paid for it first. But the search engine because the request quantity is huge, the information source is complex, the transaction process is not good to monitor, does the first payment to have the bigger risk and the cost. Taobao has a margin, Baidu is the first to stick to their own money and then go to find bad site responsibility.

I heard that a woman has been awarded compensation for a dispute over the purchase of Wanda movie tickets. The amount is not much, dozens of dollars.

Whatever the outcome, Baidu's move is worthy of encouragement and appreciation. For the user only good, no harm. Through the promotion of the Ministry of Justice and the Association of the former unmanned or difficult to manage the gray area, the industry is only the benefits of development, no harm. This adds to the cost and worry of offending web sites, as well as to other Internet companies.

From the development of the search engine can also see the internet industry in the next few trends:

1. The rise of Information integration

Most people search for the structure of data, not traditional crawler can crawl. Often in the hands of government departments, industry associations and other authorities, they do not have the initiative to access through the Aladdin class plan. The search engine will find ways to consolidate the data.

This will cost more, that is to spend money to buy data. This trend I have in the "Big data age of search engine" for a more detailed elaboration.

Information integration is not just a search engine need. In the big Data age, where does big data come from? Internet oligarchs have a lot of data generated by UGC and other models. Some of the different types of data can be used together to unearth value.

For example, Ali's electricity quotient data and micro-BO social data integration, map data and the integration of electronic business data, there will be more and more data integration. For start-ups, SMEs, if you want to do business, but also to find ways to obtain integrated data.

2. Service becomes more important

People's livelihood is the user's most basic demand is the survival of this. So the user's need is to solve the problem and solve the pain point. Search engine in the provision of information to users at the same time, but also to consider how to help users solve his problems, do a good service. Baidu and the Ministry of Justice Consumer Association "first pay" is to value the embodiment of service.

The essence of Internet is the organization and circulation of information. With the rise of mobile internet and the maturity of the electric business, the Internet is carrying more and more people and living functions. Especially when offline and online integration accelerates, the Internet organizes services, relies on services, not just information.

Therefore, in the provision of information, product features, but also to consider how to provide users with free more personalized, targeted innovation services.

3, the user's reverse attack

Internet products, despite shouting "around the user-centric", in fact, the individual voice of the user is very small.

The upgrade from mobile phone QQ4.1 is a gory case. In the case of limited choice, often only the status quo. But with the full and even white-hot competition, users reverse attack.

The voice of a single user becomes important by social communication, UGC rating reviews, and full competition allows users to vote with their feet at any time, and internet companies need to find ways to keep their users motivated, to go out and scramble for their opponents, and to think of a bundle of ways to maintain a user ( QQ through the friendship of lifelong bundle of more exotic flowers), and even spend money to curry favor with users (taxi app).

Baidu and the Ministry of Justice Zhongxiaoxie Cooperation of the first compensation, Cheetah browser first payment is to serve the user's performance. Have a good product, you have to ask users to use free, wait for good users to avoid running to the competitors there-even if the money can be.

4, enterprise-driven regulatory system to improve

The internet is still a legal place. Privacy security, the dealer's fake problem, network fraud, virus trojan, payment security, public opinion violence, intellectual property rights and so on are the absence of supervision. Top-down regulation does not seem plausible. Whether it is reference to foreign countries, or active innovation management, are more difficult to see.

Baidu's cooperation with the Ministry of Justice and the Consumer association may be the beginning of a perfect regulatory system for companies to promote the relevant departments. Somebody has to push the relevant department to do something.

Companies are more proactive than the relevant departments. Because the enterprise is the market orientation, has the market target and the main-gua initiative. The relevant departments are still self-directed. Plainly, Baidu does not call the Ministry of Justice or the consumer association to do this, they will not take the initiative to help consumers solve the problem.

The author of Love Technology Network founder Luo, his microblog for the @ Guangzhou Chiu, can pay attention to his micro-signal: "Supersofter."