The internet is becoming more and more real

Absrtact: In the 1960s, a magazine called "The Earth Catalogue", dubbed by Steve Jobs, was taken as the Bible by a reformed generation of Woodstock, tie-dye t-shirts and burnt underwear. In addition to the country road in the last issue of the magazine and the famous

In the the 1960s, a book called "The Magic of the magazine" by Jobs, "the Earth Catalogue", accompanied by Woodstock, tie-dye T-shirts and burned underwear, was "transformed generation" as the Bible. In addition to the country lane on the back of the magazine's last issue and the famous "Stay Hungry, stay foolish", there was little notice of what was on the cover of the Earth Catalogue, an outer space view of the Earth.

Give power back to the people

The emergence of personal computers and the Internet, in the constant satisfaction of the development of individual needs, the Internet has promoted the evolution of personalization, the internet to "power back to the people."

An outer space view of the earth symbolizes the transfer of power to the people. At that time of the frivolous era, environmental awareness in the anti-war, anti-military industry, such as "ideological spree" under the birth, as a pastoral, called the "Return to the heart of the Garden" slogan. But the green dream must shift from Woodstock's muddy paradise to a "High-tech war" of pragmatism. As a result of the the 1970s, the personal computer and the Internet as a High-tech representative of the birth in such a soil, the birth of the personal computer and the Internet is different from the second industrial Revolution of mass, standardization, but with a natural personalized, diversified, experienced gene. People's value begins to be valued, and the Internet seeks value from individual connections.

"The Earth Catalog" as a geek spirit and the Internet idealization and tool attributes of the magazine, by Steve Jobs as early as 35 years earlier than Google, the soft leather packaging of Google. The cover of the outer Space view of the Earth, also symbolizes the value of an Internet connection to the individual soul.

Under the condition of individualized diversification, the emergence of personal computer and Internet, in the process of satisfying individual needs, the Internet has promoted the evolution of individuation, and the internet has "returned power to the people".

The nature of the Internet

The internet is becoming more and more real, the function is becoming more and more refined, the virtual world and the real world have become more and more closely combined.

In the early days of the internet, there was a "you don't know the other side of the network is a dog", in the virtual connection, people enjoy the joy of another world, meet the most essential needs-the real display of individual ideas, so that individuals get expression.

But the internet is becoming more and more real, the function becomes more and more refined, the virtual world and the real world are more and more close together, people slowly found, this will create greater value, which is the driving force for the era of large data.

In Yahoo Times, people in the static page navigation access to information, and into the Web 2.0 times, people in the interactive search for information, to express their views. In the Google era, companies like Google, through the analysis of user information data to meet the needs of users, and in the Facebook, Twitter era, the initiative has been completely to the user, users to create content to meet the needs of users.

During the evolution of the Internet, can see not only provides the information the subject change, more importantly, because the main body's change, from the enterprise behind the Internet, then to the enterprise based on the data analysis, finally becomes the user itself, produces the information also to be closer to the real world data and the information.

From the beginning of last year, the concept of global large data, and the study of large data are changing the traditional enterprises for the supply, research, production and marketing of various links. Before large data, Internet users or netizens, is not the consumer of enterprises. And when the development to a certain extent, enterprises will find that, such as Facebook, Google, such as the company with huge user data, natural understanding of Internet users, traditional enterprises to graft large data, the supply chain grafting Internet gene, will consumers and netizens linked to trigger consumption patterns, manufacturing patterns, management mode of change, Has a profound impact on both business and individuals. And through the big data makes the Internet more and more intelligent, will gradually change netizens for consumers, which will make the enterprise later has a strong development power.

At present, there are three main sources of large data, that is, the business transaction information within the enterprise, the goods and logistics information in the Internet world, and the interactive information and location information of the world. The value of large data is mainly reflected in the integration of transactions and interactive data processing, which will bring huge profits for enterprises, such as according to data analysis, variable production for customized manufacturing, reduce unsalable or inventory.

From the Internet as a media, will become more intelligent, through a large number of large-scale data analysis, matching to the user the most needed information, meet demand, provide convenient mobile payment and anytime and anywhere to communicate, to meet the needs of users to express their demands and more. The media will become more knowledgeable about the user's needs than the user, and match the optimal solution, changing the user to the consumer, and the media becoming more intelligent.

Big Data gives media an intelligent future

When the large data fusion, as a broad concept of the media will become more and more intelligent, the return of the essence of the Internet day is coming.

Based on large data, the media can not only predict the near future, but also provide intelligent solutions instantly. Imagine waking up every day with an app that records your last night's sleep and recommends a breakfast based on data analysis of your rest and sleep status. Your smart wearable device will tell you about the traffic, the congestion, and even the time when you're stuck. Your favorite music soothes your mood.

You open the page and there will be your favorite message to integrate on one page to you, according to the arrangement you like. Even ads may be just a long time ago you saw a skin care products reduced the activity notice, advertising becomes no longer superfluous, but the need for life information. You choose to order, you can choose to pay in the bathroom by mobile phone. Many of these have been achieved, many are still on the way to implementation, but it is certain that when the large data fusion, as a broad concept of the media will become more and more intelligent, the return of the essence of the Internet day is coming.

Kevin Kelly, a spokesman for the Internet culture, Kelly his book, "Out of Control", 10 years ago, referred to the current emerging or large-heat network concept: Mass intelligence, cloud computing, virtual reality, network community, etc., revealing the social evolution, especially the development of the Internet "Prophet Prophecy." It is understood that recently he will come to China to participate in the 2013 Tencent Wisdom Summit, for the intelligent media to do a further reading, and with Chinese thinkers to explore the future of the Internet.