The internet is changing the traditional industry, taxi software has been badly beaten

As Robin Li said, the internet is changing the traditional industry, taxi software has been badly beaten, health care and the traditional medical industry non-aggression, and online education has been developed for more than 10 years, the change in traditional education has little effect.

But more and more people are joining the online education market in China, the original NetEase portal division President Li Yong left the founder of the Chalk nets, century Jia Yuan founder Gong also give up the identity of the listed company's CEO founded 91 Foreign Education Network, Sina Deputy editor Tang joined as the operating network editor-in-chief, a time of entrepreneurs and capital surging, New projects and patterns abound.

From SNS, microblogging, chat room to app, online education through various internet means to explore the traditional education industry adhere to the "art" outside the rules of existence, different content and experience has become a full complement of traditional education, on the one hand, online education is from the traditional education industry continue to absorb resources and experience, On the other hand, in the virtual world, the Internet is turning online education into a "legal place" for traditional education.

In the new wave of entrepreneurship, how online education through the internet thinking game traditional industries? In the absence of coercive force, how to ensure the effectiveness of education? Where is the bottleneck of online education in China?

This issue of the five junction salon invited to chat network co-founder Xu De, Nineth class COO Huangyu, learn and think school deputy general manager Feng, co-founder of Tang, Icanmusicceo Vekeyun, experienced public class co-founder Zhang Youming, the fund analyst Gu Yuman, Youdao commercial products vice President, Youdao Dictionary Product owner Bauta and other guests, as well as the Gobi Venture partner Wangguodong and Jingwei Venture investment analyst Xiongfei, discuss online education opportunities, status and future.

Opportunity: Knowledge and skill mismatch

"There are many first-rate universities in the country, but what the university teaches is a serious mismatch with what is needed in the actual workplace or in life." "This is an opportunity for online education," says COO Huangyu of the Nineth class.

In the context of traditional education, online education is much broader in content, and in the Nineth classroom, Tobago, minutes and other websites, you can see how to put on makeup, how to overcome procrastination, and even how to improve the well-being of courses, content far beyond the traditional education can carry.

The Nineth class defines itself as an experience and skill trading site where users can create their own courses, set course time and tuition fees, and in fact many of them are beyond the scope of "courses" and differ from the content of traditional education.

This kind of content audience is young, in chat net co-founder Xu De, the older generation of people online learning, and the future of online education will be the well-being of young people, online education should be thought by young people, developed and used for young people. This coincides with Huang's ladies view that the Nineth classroom is dominated by 20-35-year-old users, young people may be more eager to skills and experience, and more receptive to Internet education, which is an opportunity for online education to be different from traditional education and an advantage of UGC online education websites.

Tang, the founder of the Internet content, said that online education must learn to let users contribute content, not necessarily the content of the lectures, can also be community content, in addition to the site should be the exclusive content to build their own barriers.

Gobi Venture partner Wangguodong is reminded that the content is not the more the better, education services a lot of personalized content, if the audience for personalized content can not form trust, will bring negative impact.

Controversy: Interest + motivation vs coercive force

Education is a result-oriented service in which users are educated to acquire knowledge or skills, and there was a former new oriental industry personage pointed out that the lack of mandatory online education, users can stop learning at any time, there is no homework, exams and other coercive means to enhance learning effects, The uncontrolled and unpredictable results are a major weakness of online education.

Xu De said that the idea of the network is to move the online education model to the line, through a one-to-one communication with foreign teachers to control the effect of learning, but Wangguodong said there is no opportunity to do online, offline direct feedback is the line can never do, online education with their own uncertain whether some of the advantages to the root line of the advantages of collision will definitely lose.

Wangguodong said that online education can also be more than offline to go the previous step, is based on the interest of guidance, so that users in the interest driven by learning, so that interest for the learning effect of protection.

Tang is very much in favor of the incentive approach, she introduced that in the second day of the Yaan earthquake, a network launched a campaign to encourage children to complete their homework to win gold coins, and then exchanged coins into gifts donated to Yaan disaster area children, the event launched only one day, received more than 20,000 messages, More than 3,000 children exchanged gold coins earned for their homework as prizes.

Unlike offline education, online education by virtue of the Internet has been mature virtual money or virtual goods, honor and social sharing methods can become a low-cost incentive, users based on interest began to learn, and then get the virtual goods positive incentives, more active to strengthen learning, become a positive cycle, The substitution of coercive force becomes a means to guarantee the learning effect.

Barriers: Large Data mining + social

Every online educator is thinking about two questions: 1, what is online education can be copied offline? 2, what is online education cannot be copied offline. The answer to both questions is social and big data.

Icanmusicceo Vekeyun said Icanmusic did not use one-to-one online education, but instead synthesized new learning patterns through courseware + social groups. "The learning process, if not socially, cannot be sustained," Vekeyun said.

Wangguodong that, in the context of learning based on interest, social elements are more influential than offline social activities.

Huangyu, the Nineth classroom in the past year, about three hundred or four hundred active users formed a very close community, these people offline and online there will be a lot of interaction, which is traditional education can not do.

Analysis based on large data is another barrier that online education distinguishes from traditional offline education, Tang said, a teacher may have to teach two or three classes, for a knowledge point, more than 150 students who really master the good, the class scores in the region's ranking and so can be achieved through the Internet way, Homework Network has started to do student data collection and mining, try to customize the study.

Offline education without distinction will be terminated in the era of Internet + large data.

Soft rib: Passively waiting for the education to open under the line

Internet product development is not a difficult task for online educational entrepreneurs with internet origins, but the consensus among the guests is that products are the dominant online education, but the core remains content.

Huangyu said that the core competitiveness of traditional education and training institutions is the development of courses, which internet companies can never replace.

"Online education in the content of the qualitative change, the need for traditional training institutions willing to contribute their own research and development to the Internet, and now the traditional education is only willing to make the marketing recruitment part of the contribution, but in the course of research and development, few people are willing to put this core ability without reservation open. "Huangyu said.

In the chat network has now developed its own teaching materials and courses, at the same time set up their own teaching team, but Xu De still expressed the hope that the traditional offline education can be open to their own curriculum content, online education through the internet means, so that users in the process of learning to enjoy the joy of Internet tools to bring, It can also restore the effect of the offline education.

For entrepreneurs engaged in system online education, it is not a good thing for internet people to develop their own research and development courses, and if traditional educational institutions are willing to open courses, there will undoubtedly be no small improvement in content of online education, but the ability of curriculum research and development and teachers ' resources is the life Gate of traditional offline educational institutions, They value the content far more than the Internet team, the inherent advantages of the closed mentality makes the open become unreachable.

Summary：

While online education is still shifting in different directions and patterns, the profit model has not yet been clear, but compared to the same year Huashan Road group purchase and other models, this flowering also proved that the future of the industry is full of all kinds of imagination, online education and the traditional education industry to complement each other, the current resource barriers have not broken, The distribution of educational resources is still unfair, and if open Internet service can pry the closed traditional education market, the education industry will have a new round of rapid growth.