The Internet, let the documentary film Into the Wings of flying

Recently, the former CCTV host Chai produced a documentary "Under the Dome" on the day of the online broadcast of the amount of broken billion, the issue of haze caused by many in the Internet to discuss and quarrel widely.

The haze has not cooled, and in Britain, across the ocean, documentaries are in trouble again. The BBC India rape documentary "India's Daughter" caused the division of India, the local government's strong resistance, the BBC had to restrain its use of "freedom of speech" as a shield arrogant attitude, forced to withdraw the video on YouTube.

Just two documentaries can make such a sensational effect, even before the "Chinese on the tip of the tongue" to pave the way, but it really shocked the Chinese audience, the documentary is only a spring edge of the industry.

This is not difficult to understand, the March 17 in Xiamen, the opening of the Asian Sunshine Documentary Conference, Youku, Phoenix Video and Archie art video sites such as the flock, and its relevant high-level will also speak at the forum. and has been pushing the documentary Phoenix video will also be opened in the Conference on the "Record" action to promote the industrialization of documentary film operation. The world is easy to move, in the last year, only CCTV documentary channels and other traditional television stations high-profile participation in it.

Video site Sharpening

Video sites on the field of documentary force in the second half of last year can be seen. At the end of the 2014 Tencent content promotion meeting, Tencent video has been the big documentary Fox's "National Geographic Channel" revenue bag, announced "joint production, overseas distribution." 2014, Phoenix video The third "Documentary Film Awards conference" set up since the opening of the most luxurious selection team, also issued the most awards. Youku's outdoor real-world documentary "companion" has reached a total of 430 million times in the second quarter, and has begun commercialization.

This is not surprising, recalling the network video industry over the past few years, the big guys really can be strictly grasp the Internet investment thinking of the struggle, "rather wrong to kill 1000, can not be missed one." From UGC, solo play, homemade drama, American opera to comprehensive arts and by the SARFT castrated many times Ott, any may attract the attention of the audience product form, funds and manpower are swarming. The copyright of the TV series, the cost of the single sowing has been fired several grades. To remove a few second-line website prostitution, so far, in the industry has not yet formed a strong and weak situation.

In China's bustling online video field, documentaries are, to some extent, still a new battleground of sparsely populated areas. Now, this is not a barren land. Phoenix New Media senior vice President Liu Shu that

"The rapid development of network video, policy support, and the emergence of the elite, we really feel that documentaries are booming atmosphere." ”

Asia Sunshine Documentary Conference the last place in Chengdu, China, the reason for the two consecutive special elections in China, organizers of the official statement aimed at from the proposal, filming to the production to help China's documentary practitioners, and open up the international documentary market New Territories, for the international pre-sale and sales to bring good business opportunities. This is to say that China's documentary industry in financing and content production and sales level has yet to improve, but also shows that China is still a documentary film has not been deep into the Virgin land, the market prospect is broad.

In the March 13 just released the "China Documentary Industry Development Report" mentioned: 2014 in the field of network video, in the 17 video sites in the total broadcast documentary film about 10,000, the total net hits only 15.3 billion, not to the total network of video hits 1%. Beijing Normal University Documentary Research center group in the "tongue of China" after the broadcast of a survey, the results showed that 48% of the public did not know about the documentary, 28% of the public have not seen the documentary in the last six months, and One-fourth people who have seen China on the tip of the tongue do not know it is a documentary or even classified it as a television program, TV dramas or movies. Obviously, compared with news, TV dramas and entertainment, the public's actual cognition of documentary has yet to be improved, but it also shows that there is considerable room for growth of documentaries.

Although documentaries are "narrow" products, it is unprecedented in its impact on the present and the past. Especially in the period of transformation of China, is in various fields of drastic changes, but also need to record. And the high end of the documentary, the flow value is higher, contains the commercial interest is bigger. "Introduction of advertising and pay platform" is still in Sohu when the Chun eager to explore the path.

For high-end audiences coveted, "the tip of the tongue" and "the row" of the outbreak, chai "under the Dome" let you video big guy will abandon the last point of doubt about the documentary.

Policy is not moving

"A country without documentaries, like a family without albums. "The statement by the Chilean documentary director, Guzman, is widely circulated all over the world. The state for "Modern history book" documentary also never relaxed, in 2011-2012 the country opened a CCTV documentary, Shanghai documentary and other channels, but also issued a quarterly push, the annual excellent support, subject announcements, such as a series of encouraging policy initiatives. Subsequently in 2014, SARFT issued regulations, according to the week, the average daily 6:00-1:00 the next day, TV on the Star integrated channel broadcast at least 30 minutes a day of domestic documentaries.

But the effect of policy-driven is less satisfactory. Zhang Tongdao, a famous documentary scholar, wrote in the literature newspaper that: In 2014, the premiere volume of Chinese documentary television stations was 18,000 hours, compared with 2013, the premiere was not increased. In 2013, the SARFT Limited entertainment order set the TV channels to broadcast the documentary time is mostly filled up by the replay program, and mainly distributed in the garbage period.

A series of stimulus policies have indeed made the record producers see a faint dawn, but in today's can hear the name of the documentary more than the system works, content to carry forward the main theme, publicity-oriented style. "The nutrition that the folk documentary obtains is too limited, the enlargement mainstream media demand does not bring the whole market to the hundred Schools of schools, the effect." "says a media person who has long been concerned about documentaries.

"To crack the documentary, we have to turn this industry into an industry, to form a complete industrial chain, to promote the development of all aspects of the middle." "Liu Shu said.

The internet is the wings.

Documentaries in China from the birth to now has a few decades of history, so far is still a handful of well-known works, to form a mature system, is not an easy thing.

For documentaries, the internet age is more adapted to the "best" description. Potato President Yang in an interview, said, "really can affect the overall pattern of the industry, or television and documentary companies, new media can help, will not change the direction of the development of documentaries in China." "But I think he was wrong. In the "Internet +" has been the "government work report" on the agenda now, almost all industries have the Internet as a mantra, documentaries are no exception. On this Shire ship, it was not long before it was born again.

The internet is no longer the biggest obstacle to documentary practitioners. China and even the world folk documentary industry has been not lack of good producers and content, lack of funds. 2014 Oscar short documentary film producer Nicolas Ride with personal experience For example, his work is not optimistic, no organization and people support, he as a producer, the film on the early financing of the difficulty is very emotional, to do everything possible. Reed's Apprentice, the "companion," was just beginning to sell all his possessions for the trip. Financing is a folk documentary has always been the biggest problem, the cost of 130 million yuan shooting "My resistance" cui This also helpless, he smiled, do documentaries no one is willing to take the initiative to invest, all the funds are a little raised by themselves.

But Nicolas Ride eventually uploaded the video to YouTube via the Internet, which was shared and disseminated by Facebook and the Internet platform, and was loved by the vast majority of netizens, and was given a lot of financing so that it could continue to make better films. In the same way, the hero of the trip to the Internet after the film was captured by the audience, won the cool financial and technical support, so that his dream can be completed.

But to achieve such a result is a small probability event. With Youku, Phoenix Video, and Archie art and other sites on the documentary more attention and investment, and now "people do not know where to pay more money" investment environment, but also a new industry of documentary film Industrialization of the first step should not be too difficult to go. We can refer to homemade drama, in 2014, Youku in the homemade play on the investment of 300 million yuan, for homemade drama "tomb-robbing notes," Archie art to each set of 5 million yuan of high cost input, Sohu Video is united Korea KBS shooting TV drama investment scale of more than 23 million yuan. For a documentary that has a high brand value and is already emerging, it is not a big problem for good producers to get a huge investment. According to the BBC,2011-2012 annual report, its 2012 earnings amounted to about 5.1 billion pounds, with a total of nearly 2.7 billion pounds spent on documentary filming. This is the secret of the BBC documentary's success. Money can't keep our throats, the market is booming. "said a documentary independent producer.

In this information overload of the Internet age, high-quality content also needs high-quality channels for support, but the documentary as a "Spring", or because the subject matter or qualification has been rejected by high-quality channels. "My Resistance" director Zenghaijo said, because the domestic documentaries do not have the ratings, the major television stations have refused to broadcast, so can only organize to see the film. In the traditional era, TV screen is the main flow of large, but in the Internet by the large and small channels constituted by the environment, the importance of traditional media is no longer the same year, high-quality content will not be plagued by channels.

Sohu Video United Cui launched the documentary "My Resistance to War", the network hit in 86 local television stations, access to a large audience ratings and a wide range of influence. March 2014, "LU" theater version successfully boarded CCTV-1 prime time, become a typical anti-transmission CCTV's Internet documentary section. Even TV stations have taken the initiative to move closer to the new media, Jiangsu satellite TV and Phoenix video cooperation launched the "You do not know China" large-scale documentary, traffic easily broken tens of millions. Such a channel is not only a video site, micro-letter public number "a" has been shooting short documentaries mainly, a short 15 days fans to 1 million, this is not just the charm of marketing, this proves that the Internet has given the documentary more extensive and better quality channels, no longer rely on traditional television stations alone.

"Don't do this if you want to make money." "The producer told him about the first day when he was in the documentary industry," he said. Any industry is a profit, to let the documentary industry, only to solve the problem of survival is not enough. In the documentary industry, which has been living on the survival line, profit is unthinkable. With the millions of copyright costs abroad, on the million at the box office, in the "Huan Biography" a collection of 950,000 yuan in 2012, television documentary purchase price of 300-500 yuan a minute, although more than the 11 100 yuan good too much, but to rely on this to make money is still impossible. Some talented independent producers, in order to seek international financial support and even "sword walk Slant", to cater to some kind of curiosity abroad, obsessed with filming Fringe theme. If you can't make a profit, the documentary always just stops at the "cause."

The internet gives documentaries the ability to generate revenue by combining the needs of the content itself. A realistic work with sound, screen and text for up to dozens of hours, affecting the mood of the audience, thinking and even the way of life is not a difficult task, without affecting the content of the premise, we can easily find suitable for their own profit model.

"I just bought more than 400 yuan in half of what I saw." "The tip of the tongue," the first season, after the popularity of online retrace to buy related ingredients fans, within a week, the emergence of nearly 6 million people. In the second quarter, these cargo have become the direct purchasing power of the electric Trader's marketing early. Day Cat Mall's cat food, but also become the "tip of the Tongue 2," the exclusive cooperation platform, synchronization of the first stage of the program in the food ingredients and food recipes. Some people can not help but ask, gourmet documentary because of its own content characteristics of value-added has a unique advantage, not universal, really is this?

2014 "Companion" established a membership system, the organization of fans travel together. In derivatives, "companion" two volumes of books sold 150,000 copies. "Companion Line" in 2014 also established a campus speech brand "while young, to travel," has now entered Tsinghua University, Fudan University, and Taiwan's political university and other well-known universities. In this, we can see that there are three different models of profit, completely different from the tip of the tongue.

It can be expected that the profit of the final link may also be increasingly fierce "internet +" to solve, if the entire industry chain through the full vitality of the documentary, the real step towards internationalization will be more and more near.