The Internet: New economic drivers

The internet is becoming the engine of the development of the new Economy (310358, the Fund bar), its new economic development model has produced enormous economic and social benefits, and the traditional economic model has also played a revolutionary and even subversive impact. Qiping, Secretary-General of the Information Research center of Cass, told reporters that the internet economy has become a new driving force for China's economy. First of all, the Internet has made a qualitative leap in China's economy, from the traditional mode of industrial growth to the integration of industrialization and information growth mode. Second, through the digital network of "marginal cost decline" this low-cost expansion of the characteristics of small quantities of creative products, low-cost production is possible.

The new form is obvious to the real economy

The internet has created the economic operation mode of information, and has developed a new virtual economy of economic form. Experts interviewed by the economic reference newspaper said that the Internet in the national economy and social aspects of the impact of the first is manifested in its role in the real economy. In recent years, the overall scale of network economy expands rapidly. According to the consultation statistics, China's network economy in the two quarter of 2012, the overall scale of 94.34 billion yuan, up 66.1% Year-on-year, the chain Rose 22.5%.

Wei, Minister of Industry and Information technology, said that the Internet industry is accelerating to the various fields of infiltration and integration, its impact and status is increasingly prominent, mainly in: the Internet industry, the overall economic scale of rapid growth in the real economy, the pulling effect is obvious; Internet acceleration and traditional industry integration, the role of service platform Internet new technology, new business speed up innovation and development, and constantly give birth to new economic growth point; the internet plays a more and more important role in social public service, and the Internet has become an indispensable tool and platform for public work and life.

Qiping to reporters that the internet to the real economy to promote the role of self-evident. "Third Wave" (The first wave in 1999, China's Internet users less than 10 million; the second wave in 2006, Chinese netizens broke 100 million; the current is entering the third wave) after the internet is closely linked to the real economy of the Internet. When China's internet has more than 600 million netizens, the internet "everywhere" (ubiquitous), talk about internet issues and talk about real economic and social issues, will no longer have much difference.

Some experts also said that the Internet for the upgrading of national modernization, is a positive impetus. The main reason is not to promote growth, but to promote development, to promote the scientific development approach to a new level. On the issue of development, we must also seize the service industry, the largest ally.

However, China Mobile Communications Group Chairman Xi also warned that the Internet as a revolutionary tool for the national economy, social and political, scientific and technological culture plays an inestimable role, but the network is a means, is the tool, the development of the real economy is the goal, is fundamental. The development of Internet relies on the real economy and serves the real economy. The "instrumental" of the Internet and the "subjectivity" of the real economy cannot be separated from each other, not to the cart before the horse. To combine the network with the real economy, we can realize the healthy development of our own.

New platform business model continues to emerge

The internet has pushed economic development to a new level and new business models are emerging. Earlier, some experts said that the network economy 3 years equals the industrial economy 70 years. More data show that the Internet industry output 10 growth of 350 times times. Baidu C E o Robin Li has pointed out that the fact that the Internet is only about 4% of the search guide, more than 90% of the search traffic is not, how these flows through the emerging business model to the cash? This is a very interesting question.

July 19, 2012, China Internet Information Center released its 30th "China Internet Development Statistics report." The report shows that by the end of June 2012, the number of Chinese Internet users reached 538 million, internet penetration rate of 38.9%. With the popularization of the Internet, as well as the convergence of the Internet and traditional industries, its role as a service platform has become increasingly prominent. And it is this constantly enhanced platform role, making the Internet economy this new economic phenomenon is constantly strong, a variety of new business models are emerging.

At present, there are many business models on the Internet, "only unexpected, nothing can not do" is a vivid overview. For example, traditional portals, E-commerce, interactive Entertainment, network communications, search engines, network recruitment, network education, network banking, network tourism, wireless value-added, and so on.

Qiping to the economic reference newspaper reporter said that the internet business model, there are a certain principle behind. The typical Internet model, the first innovation is to adjust the state of the enterprise compensation. To enlarge the initial fixed input and reduce the marginal input must be the increment of the reward. Free mode is the embodiment of this law. The second innovation is to adjust the direction of increasing returns. The core business platform consisting of fixed input is adjusted into the core business of data by the core business of the entity, which results in the increment of the scope reward. That is, the more differentiated, the more price, the lower the cost, the higher the yield. such as the model used by Apple and IBM.

The emerging business model is also profoundly affecting the business and human life. Take E-commerce as an example, 2011 in the Autonomous b 2C, Jingdong Mall, Suning Easy to purchase the top two. Although Suning is one of the largest commercial enterprises in China, in recent years, people's consumption habits have changed greatly under the influence of electronic commerce. Therefore, has been acting according to their own pace of Suning, in 2010 released its revolutionary significance of the next ten years of development planning, to the transformation of science and technology Suning, a large force of e-commerce. For Su Ning, if not at this time with the impact of E-commerce, the annual growth rate in 200% of the Jingdong Mall will be in a few years after the comprehensive beyond suning, once the Internet users to form shopping habits, suning again want to snatch market share, will pay a greater price.

The new development of China's Internet is promising

Qiping reporters that China is leading the world in the information revolution of the Internet. Information platform is no less important to information economy than monetary capital to industrial economy. Europe is fading from an industrial platform to an information platform, and the most important reason is that Europe has no strong information platform, which has been zeroed out in the top 25 of the Internet. Now the winners are only the United States and China, the current global internet in the top 25 U.S. power comparison of 6:14, is exactly the two countries of the G D P ratio.

Interviewed by the industry experts believe that if the development phase of the industrial Revolution to see the progress of the Internet Information revolution, the current information economy is equivalent to the stage from the commodity exchange, development to the stage of capital deepening, from the reproduction stage, development to the stage of reproduction, small production stage, development to the stage of production The mechanism that acts as the two-stage converter is the information platform. Information platform acts as the means of production and capital of information, and plays an important role in information exchange. The development of information platform represents the trend of development against the "remanufacturing".

From the industrial practice, China's internet economy has a prominent characteristics, is derived from the service industry producer services. E-commerce, for example, is developing from a simple application industry to a support service for E-commerce. From q Q, search engines and other applications to reach a small country g D level of the system platform, this is like the year from light industry to derive heavy industry.

Of course, in such a world of unlimited competition and creativity, the role of innovation cannot be underestimated. An expert interviewed by the economic reference newspaper said that at present, Apple has reached 560 billion of the GDP of many European countries and what kind of power, in a short span of 10 years to achieve a leap of growth? This is innovation. China's internet industry also needs to be in technology innovation, business innovation, service model innovation and so on.

Li has previously said that the Chinese Internet industry has a more favorable opportunity to solve these problems through innovation because of the size of Chinese internet companies and the Internet market, and the potential for Chinese users to recognize and confront certain challenges and problems before American consumers. The development of China's Internet will get rid of imitation mode and produce more localized inventions and innovations.

Qiping that in the Internet era, the main clue to the innovation of business model, the first is that the competitive environment is changing, from the property structure to the market structure, from competitive strategy to business stratification, are in a qualitative change. On the other hand, the subject of competition has also undergone qualitative changes. The separation of the basic business and the application business, the separation between the heavy assets and the light assets, at the same time, through innovation, realized the competitive power of the past 200 years, which has never appeared too low cost differentiation, and become the mainstream of future competitiveness. From this, the future enterprises should be bigger and stronger to do better.

For the future development direction of the Internet, the industry experts interviewed by reporters pointed out that, at present, the Internet enterprises have shown their interest in mobile terminals, mobile Internet cutting-edge competition, the situation is uncertain. Mobile Internet will enter the "Platform + Application" 2.0 times. Devices are no longer important, and the importance of application services is becoming increasingly prominent. H TM L5 is expected to become the foundation of the new platform, cloud computing platform has become the mainstream trend, based on the H-TM L5 Web application (W EB A pp) will become the main application mode.