The Internet new play, find a platform, set sail dream

(Speed network columnist: Leng Lin) Newifi, is a company by Lenovo's "new bench", Baidu and pioneering companies to listen to technology together to build smart router tidal goods, as the Phoenix finance under the "AI" of the first batch of users, in the early launch of the platform on-line, the project launched a few days have raised more than 40,000 yuan, Far exceeding the initial set of 10,000 fundraising targets. But this score in Phoenix Financial President Zhang seems not surprising, "love the platform to provide a one-stop dream service, we want to be a dreamer to grow up springboard, this speed is not enough." The


2014 wearable equipment fire, since Google's launch of Google Glass as the interview artifact of the two NPC reporters quickly jumped red, Adidas launched its own tracking equipment MiCoach fit smart, Apple's intelligent sports tracking watch Apple Watch announced the upcoming launch in early 2015. Intelligent hardware Market Also in this year, and has caused a number of internet companies and wind investment stops, has become the Internet new play guest platform.


Find a platform, set sail dream


usually the smart hardware partner is a platform for both traffic considerations and fundraising. But from the Newifi project in Phoenix Financial "AI Public" on the total funding set for only 10,000 yuan, it seems that Lenovo is more focused on the platform's propaganda force, can help products quickly get attention, open visibility.


as a farewell to Lenovo's past PC era important role, Newifi behind the "new bench" is given to the mission should not be underestimated. Lenovo NBD nickname "New Bench" (New Business Development), is committed to the world's top, with core technical capabilities of the entrepreneurial team to create a reliable platform for the internet business.


in Lenovo Group senior Vice President Chen Xudong view, Lenovo's advantage lies in the hardware supply chain, will cooperate with the innovation Company's technology injected into the NBD platform, can make it rapid production and market. According to its disclosure, the future NBD will be completely disconnected with Lenovo PC Department, completely using the Internet Thinking mode operation. Based on the above new model, NBD for the development of new products for the first choice of platform to choose particularly fancy. "The establishment of the new bench is not only a production and sales of innovative products, but also the dream of entrepreneurs to sail, so we particularly need a NBD concept with the first platform." Bai, head of the NBD team, argues that the attraction of cooperation comes from both sides, and that only by getting enough support from users can the dreamer move forward better.


If the Lenovo NBD as the dream of the founders of the station, then "AI" can be called as a springboard for their dreams. "Many products did not pass the market test water, it is very risky to directly to the electric business, it is likely that sales far lower than expected, the further promotion of products will be frustrated." and ' Ai-gang ' as the first pre-sale platform for innovative products, is to help these projects to explore the market's initial feedback, to help the project behind the innovation agencies to make adjustments to these feedback, to help them fight ' prepared battle ', Phoenix Finance President Zhang introduced.


learned that the Phoenix financial "AI" collection of experience, prepaid, socialized evaluation, interactive communication, personalized customization, Word-of-mouth communication and other comprehensive functions in one, for the project to build a direct public-oriented flat channel. In the open product visibility at the same time, so that each supporter has become the dream of others to achieve, but also to the ancestors one step forward opportunity.


a platform, funds to promote the two-pronged


for more innovative institutions, they do not like the Newifi project has a strong corporate background, but at the same time to face the difficulties of financing and promotion. In Phoenix finance, "love the public to raise" and "manage money" two big plates mutually complement each other, already succeeded for such small micro-enterprise to solve the difficult problem. To the large-scale TV series "silly Pillar" project for example, it has created a "financing + promotion" of the new public-chip model. In this model, the project party can not only be used for the production of TV dramas in the financial support, but also in the "AI public" to carry out the advance publicity.


has earned interest on the investors who invest in the project, on the other hand can also support the project in the "AI Public" section of the public-sponsored projects, get involved in the "silly Pillar" cast press conference, in person to shoot the scene of the filming and photo photos and other activities of the return to "Help the Dreamer" identity to fully experience investment film and television drama, To participate in the spiritual pleasures of the cultural and artistic industry.


"Let individuals, small and medium-sized enterprises, financial and business services enterprises, in the Phoenix financial platform such a commercial ecological circle of mutual benefit, this is the original intention of our platform." "said Zhang, chief executive of Phoenix Finance.


to find a platform, but also to find people who understand


Lio Yimei said, ' What's rare in our lives is encountering understanding '. In the public domain, let users pay to buy your product is not the hardest, rare is the supporters and the platform can understand a project sponsors want to change the intentions of life. "In the view of Phoenix Finance CEO Zhang, more than just project sponsors need platform to realize their dreams, supporters also want to be a" dream man "," the time must be to attract those who are interested in the project, with endogenous needs of a group of people, rather than simply raise money, to raise intelligence, is a group of people with the pursuit of life services to the ultimate dream. " Although the number of these people is relatively small, although the public fund-raising or non-mainstream, but it is a dream, equality, freedom, individuality, open in one, and constantly attract those with the same values of the crowd slowly condensed, so many strangers to the enthusiasm cast in a common favorite thing, These will make the public to form a strong vitality into the future trend. ”


as Zhang's favorite "When Happiness knocks" in the sentence: If you have a dream, you have to defend it. It may be the right moment.