The internet operation pattern will be changed greatly, the new generic top-level domain seizes the opportunity that meets for several decades

News and Information June 14, the Internet name and digital address distribution Agency (ICANN) today officially released 1930 new generic top-level domain (GTLD) application list, including English, Chinese, French, Arabic and other languages.

Analysts believe that the Internet domain name mechanism launched over the past 40 years, only. com and other 23 international domain names in operation, the application approved the new domain name may be more than 500, indicating that the Internet operating pattern will change dramatically.

The zodiac technology spent 20 million U.S. dollars to apply for 15 new top-level domain, become the application of the largest number of Chinese domain name enterprises. The founder of the zodiac company Zhongzhenhong is the International domain name (internationalized domain Names, referred to as IDN) the initiator, is internationally praised as the father of IDN. Zhongzhenhong that, in the post. com era, the new top-level domain open application for the world is 40 years of opportunity. The previous ". com", ". cn", such as the enterprise domain name, can be used in the form of ". Web", ". Group", while the opening of China's top-level domain name will also bring new choices for the domain name requirement of each industry user.

Industry insiders said that the new generic top-level domain name will help to improve end-user awareness of the company's brand, help identify domain name abuse and infringement, but also improve search engine optimization results, improve brand names in the search engine list rankings, and thus improve the visibility of enterprises or corporate brands. The growing pace of Chinese companies ' integration into the world requires them to have a global perspective on their markets. Following the. com regret, this new top-level domain open application for the world, the Chinese brand industry is undoubtedly a good opportunity to protect and promote their own brands.

In addition, China Internet Information Center (CNNIC) has applied for ". Company" and ". Network" two Chinese domain names, Citic Group, Baidu, Patriots and other well-known enterprises also participated in the application.

Since ICANN's decision to open the new top-level domain on June 20, 2011, its huge business opportunities have attracted worldwide attention. As of May 30, 2012, ICANN had already achieved a revenue of $350 million by relying solely on the fees for the new top-level domain. The 44th session of ICANN will be held in Prague from June 22 to 28th, when the new top domain application list will become a hot spot for the conference.