The internet should be a good "brush"

In the Internet era, the news, brush reviews, brush points, brush strange, brush articles, brush video, brush drilling and so on a series of brushes almost occupy the internet in all industries, not only the above the day-to-day can brush, and even money, news stations, reviews, Weibo, even your Alipay can be used to brush. In fact, brush to brush to go, that is, want high points high bright spots, to enhance the user's attention, to meet the money, status, and the price is good faith.

Brushes, Common is the platform, such as the public comments on the comments, Taobao evaluation, application distribution platform on the ratings and comments, these are the most intuitive, the effect is most obvious.

Take Taobao's brush drill as an example, the initiative, the executor, the performer and the platform provider provide a chain of benefits that make up the brush. Brush the initiative out of Taobao shop ranking rules of demand, through the provision of shop red envelopes, baby discounts and other ways to support the brush drill to help store access to diamond shops. The driller gets a commission from the shop in this area. More benefit is the shop, with less commission to get the diamond shop, to get the treasure search treasure rankings, promote the baby's click-through, improve the conversion rate of baby.

Although the platform provider to the brush drill severe blow, but because in order to some benefit, the platform provider will also participate in it, such as some Taobao small second for businesses to provide deletion of the difference to improve their ranking behavior. Such behavior, usually called "unspoken rules

For the net buyer, look at the evaluation of the purchase of the baby is the normal, but the baby's evaluation is brushed out, so that users in the purchase of goods when the information is unknown, deceived.

Brush and delete cooperate with each other

Content is the main factor that makes up the Internet, the content-oriented marketing method is also an important part of network marketing. PR is one example. Brush is to improve the exposure rate in the Internet, arouse people's attention, and then shape the brand or continue for the brand value. and delete, is to reduce the brand's negative news, improve the purity of the brand, make the brand healthier.

Here is a very classic story, mentioned "13 even defeat", the intuitive idea is to say 360. But in fact, there have been 360 successful lawsuits since 2012. This "13 even lose" talk about what to say? Not long ago, 360 and Baidu lawsuit first trial results out, Baidu lost and 360 won. This news can be said to be heavy news, but unfortunately, as netizens, you rarely see this news. I saw this message the day before by micro-letter, the next seven points up search the news found that this message has been deleted by the news site, replaced by 360 "13 even defeat" and other news. As for the reason, the reader has its own experience.

Brush is the brand positive, deleted is the negative value of the brand, a decrease, making this is a serious and lively, objective and neutral Internet become entertaining, vulgar, Facebook. For the recipient of the information – the average user, the filtered information is highly misleading and forced to be in the same situation.

Brush, blurred the objectivity of

An early site to improve popularity, the early content is ready, by the Forum managers register different IDs, issued in a different tone. Even a very hot post is the Forum management staff through different vests brush out. And such operations used in the world, the mop, it is more like the two demolition four, Qin that year's forum hype technique.

"Dragon, nine sons are different", "the woman said the woman is reasonable", about a different interpretation of the speech just proves the objectivity and neutrality of the speech. Everyone has the speech of everyone, also has the freedom to express their own thoughts, are the Masters of speech. But in the brush case, the netizen is not clear to be the speech traction, step by step to become the puppet of the speech, that is to become the expression of the "chicken", "the Navy". The dream of free expression is empty talk.

If the critics deliberately reverse the speech, the small group of harm to the interests of the large, the Internet to create rumors. "Sky-high compensation for train accidents", "the Red Cross forced to raise money", "Luo Aid Brothers to serve foreign enterprises", "Li Son is not biological" and so on repeatedly become the Internet hot topic, and these statements lack of factual basis, blurred the objectivity of the event, one-sided expansion, the impact of the Internet construction of harmony and stability.

Brush, how to govern?

1. Real name. Freedom of expression does not represent an obligation to speak without responsibility. The real name is precisely to make vague statement responsibility more clear, say what the speech to bear what responsibility. That is, from the source to make the brush of the initiative cautious.

2, with the help of Internet technology. The internet is a world of technology-bottom, content-filled. Summarize the different methods of brush, targeted to improve the filtration technology, in the interest chain of the implementation level cut off.

3. Large data service. The data can be used to analyze the trend of speech, to reverse the worsening tendency of improper speech, to curb its further spread and to reduce the misleading of users. can also clear the rules of the brush, with the Internet technology cut off the implementation chain brush.

4, integrity-based. Whether it's a brush or a brush, people are working behind it. Only by establishing a good credit system, can the brush disappear fundamentally, so that the freedom of speech, so that social harmony.

To sum up, the current internet is "brush" out of the world, is to conceal the fair, fair, objective false Internet. Each person is unavoidable tongue among them, become the brush's executor, the environment provider, the passive person, only when each of us stands up, with the nimble brain, the agile vision, the rational thought can truncate the brush's benefit chain, establishes a fair, fair, objective real Internet.