The Internet Smart Car market is becoming the new "Three Kingdoms Kill" battlefield of Bat three giants

With the admission of three internet giants, the Internet Smart car market is becoming the new "Three Kingdoms Kill" battlefield of Bat three giants. Recently, Foxconn, Tencent and the harmonious automobile signed the "Internet + Intelligent Electric vehicle" strategic cooperation framework Agreement, the three parties will be in Zhengzhou, Henan province, "Internet + intelligent Electric vehicle" field of innovative cooperation. In the previous, Ali and Baidu, has also announced the involvement of the Internet Smart cars as the core of the Smart car market. The industry generally believes that smart cars are becoming a new industry trend, the future market size is expected to break through 150 billion yuan. BAT three successive admission, for is in the market pattern is not stable, by virtue of technical advantages to seize the market.

According to the introduction, Tencent's participation in the "Internet + Intelligent Electric Vehicle" program will use the three-party advantage, co-development of the Smart car market. At present Tencent has a large number of users of the Internet platform, as well as in the car Network solutions and other aspects of the innovative experience; Previously, Tencent has a layout in the field of smart cars, for example, through a stake in the four-dimensional map of the new, the introduction of Tencent Road treasure box, strategic investment easy car network and other means, reserves the access to the Internet car market strategic resources.

March 12, Ali and SAIC Group wholly-owned subsidiary of Shanghai Automotive Group Investment Management Co., Ltd. signed an agreement, the two sides will each investment of about 500 million yuan, the establishment of an Internet vehicle research and development joint venture. It is reported that the two sides of the first Internet Smart car will be expected to market in 2016. In addition to the previous acquisition of the gold map, Ali also actively develop Yun OS operating system, according to foreign experience, this is likely to become Ali into the core area of Smart car manufacturing the killer.

Baidu CEO Robin Li recently revealed that Baidu will launch unmanned vehicles in the year, and will also work with Third-party auto manufacturers. But he did not disclose specific information on cooperation.

BAT Big Three into the field of smart cars, the value of its huge market prospects. The Analysys think-tank expects the penetration rate of China's networked users to exceed the 10% threshold by 2015, when China's smartphone market will be more than 150 billion yuan. At present, the Smart car market structure is undecided, in the automotive navigation, intelligent operating system, such as Baidu, Ali, Tencent and other Internet enterprises have obvious technical advantages. Therefore, the choice of active entry at this time, will be expected in the future competition to seize the opportunity.