The Internet thinking: "Brain residue powder" and the fan economy

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In a salon, some people say that Lou's fans are one of the most active in the entire microblog, and that a simple word can be forwarded for a few decades, of course, there is no quality, is "brain residual powder" for. I have no concept of this word, at that time listened to this saying, I have been thinking about the "brain residue powder" concept, what kind of fan is "brain residue powder"? What does it mean to act? What is the difference between brain residue powder and iron powder?

Thought for a long time, although "brain residue powder" by a lot of people despise, but for the current internet thinking hot talk about the fan economy, really no difference, even "brain residual powder" effect than iron powder is also larger, this from some people black Lou event can be summed up. Viagra believes that, in the case of fans, is not the "brain residue" is not important, it is important to fan the nature of the fans, which is more valuable to the spread of brands and products.

Judging true and false fans from the nature of the fans

The first thing to do is to determine the concept of a fan. Are consumers fans? Certainly not all, because the consumer can say your brand or product is good, also can say your product is bad, the consumer although also in the category of the fan, but also can to your product at any time turn, these people generally will in the product price and let the time sway. Eliminate the swing of this part of the consumer, the rest of the identity of the brand concept and product concept and sustainable consumption of people can be called Real fans. It can be said that not supporting the product of fans are not real fans, on the other hand, can tolerate all the flaws of your products and continue to use the consumer is a real fan.

This point, Apple and millet and other brands of fans are obvious, no matter how the outside world to the brand, its fans are willing to pay for their products, this is the true meaning of fans. Lou's micro bo m deer m This name can be regarded as a brand, can also be regarded as a product, fans are condensed by the jack of the true powder, there is no reason not to pay for Lou, there is no reason not to pay attention to all the Lou trends.

How to understand the so-called "brain residual powder"?

About the so-called "brain residue powder", this noun should be how to resolve? This title is probably related to the content of fans forwarding and commenting, the motivation of this behavior is to actively forward, even blindly forward, in order to express the brand or product support and advocacy. It might feel like a navy, but also different from the Navy, the Navy is more than 1 Maoist party, and fans of spontaneous transmission, just to say hello, the rest is dozens of million of the forwarding and comments, such a "brain residue powder" which enterprises and brands do not like it?

Viagra is more willing to think that "brain residue" this appellation is "envy envy hate" color, to a certain extent, "brain residue powder" is to promote the source of brand communication power, it is these so-called "brain residue powder" led to the spread of efficiency, so that the spread of more easily. Of course, do not say "brain residue" unknown consciousness of chasing stars, in fact, everyone has the consciousness of chasing stars, there will always be some industry bosses, political talent and entertainment stars imperceptible influence on your cognition, behavior is to see these people would like to play chicken blood general, competing with the stars to take a picture, To be able to talk a few more words will feel the whole life will sublimate. At this point to extend, you are also likely to become a hobby or even the "brain residue powder", drugs, gambling, sex addiction is the truth.

Some people may ask, Viagra, millet has "brain residue powder"? How to say, millet and Lou different, Millet is the brand is not a person, although Millet does not mention "brain residue powder" This word, don't forget that the senior millet vermicelli is directly involved in product design, this is its brilliant place, in the sense of belonging and synergy under the sense of participation, Make brand value and product concept deep into the hearts of fans, this can not be used to describe the simple "brain residue", or use the word "brainwashing" to express.

Are the people who are a bit of a compliment a brain cripple?

According to Viagra, the comments and forwarding content is one of the criteria for identifying "brain residue". It is common in social networking times for thousands of accounts to be forwarded and commented on at the same time with a tone and content, which is no different from the Twitter-right, micro-credit, and head-expressing mood. Social product development This kind of function is more to satisfy the user's experience, can let busy or inconvenient type person to send his idea quickly, express to the thing or the statement of approval, opposition and support, therefore these functions have the user appeal. In this case, Viagra wants to ask, are those people who praise or use →_→?

What I have to say is that sometimes some of the behavior of a fan is really unclear. Lou's hardcore fan group has developed into a PR backup, and any positive or negative information on the Web can be answered in the first time by an organized bombardment or overflow. A fan who sees content will have a lot of fans, with the help of micro-bo fission effect, fans make up a strong lineup of product theory or forwarding, in addition to a potential gas, there are "Kong" effect, do not believe you can try, but do not say that Viagra let you try.

Fan economy and community effect

What is a fan economy? This is a cliché, and Viagra doesn't define the word here, for example it's easier to read. For example, until now, some people talk about the "creation of God" of Ma Yun, why should God be created? In addition to creating prestige, the process of creating God itself requires the cooperation of believers to complete, God's followers are now talking about fans, so want to create a religion or build a belief, the first to have enough fans. Now the enterprises have a corporate culture, many companies have also disclosed the so-called "brainwashing", nothing more than the new into the staff into the enterprise fans, upgrade to the faithful iron powder can be used for the enterprise.

For the fan economy, more people think of it as a community effect, because humans themselves are social beings, so long as there is a community where people congregate. The community has the size of the difference, the same is that every community has a leader, many leaders as organizers or sponsors, through certain beliefs or common goals to gather the masses, the leaders of the speech and thought will slowly affect the masses, the crowd finally become fans, fans upgraded to loyal fans, for the community. From the organization based on some hobby, to the big activity organization, even to the association, the Religion and the party organization, none is such concept, the difference lies in the consummation of the organization stipulation. Positive communities can promote social progress, such as charitable organizations, and communities that preach negative ideas can devastate people's healthy minds, and all kinds of cults and anti-human organizations in society are examples of such communities.

On the basis of the Community, economic guidance and product-centric, the community will become the best consumer channel. Therefore, this community economy is not born the day after tomorrow, from the ancient human "barter" began with economic awareness, in the contemporary evolution for the public to talk about the fan economy, circle economy. The whole society is composed of the community, this can explain why from the product to the stars are so attached to the fans, the fan effect is the brand and effect of the important way of transmission, of course, more important is its own production of the fan economy.

Friends said that the Millet 4 press conference are from the media, since the media is naturally also rely on fans, Viagra believes that these fans from the media colleagues have a lot of blind faith in the "brain residue powder", if the spread of data, it is estimated that those who are despised "brain residue powder" continue to share your article.

Therefore, others said that, the media, especially from the media, or to accumulate a point of virtue, Hugh to mention what "brain residue powder."

Wang Jiwei, jiwei1122, micro-letter Mcjave, micro-bo @ Wang Jiwei-.