The internet will be the traditional "low buy high selling" form of marketing free of the inevitable trend

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If you look closely at the popular Internet good products, you will surely find such a simple and almost humble commonality: most of them are free, the Internet's biggest feature is to provide users with free good products, you can also get wealth.

In fact, this business philosophy contains the most traditional economic nature: low prices to buy high prices to sell. The ultra-wide spread of the internet and ultra-low cost directly to the "cheap to buy" users into a free mode, and the way to sell high prices without exception to the profit of the merchant end.

Traditional economy low buy high sell to free marketing

The earliest way to operate a bank is to have to pay a "custodial fee" to the bank while you deposit it. Now the traditional banking and network loans and other financial existing ways have long used the "interest rate" contest, the money exists in your bank of course depends on how much interest you pay me, who will choose a deposit and pay the financial model? But before the financial development came to a grand occasion, the bank's mode of existence was simply paid for and withdrawn.

There are many classic free marketing cases in the operation of traditional products, ink printer industry to buy ink to send printers, buy printer to send ink way everywhere, but buy ink to send the printer business strategy is obviously not the general marketing means, its application needs products with two unique quality: first, the quality of the product itself is excellent ( The quality of the printer and the ink is first, this is any free marketing strategy to run the necessary prerequisite); second, free products must have essential ancillary products (ink printer without ink is equivalent to waste one).

This summer a shot and red "Northeast Big Board" sorbet by the nostalgic appearance, excellent quality and taste, free marketing way will ice cream industry to the daily sales of tens of thousands of yuan climax. "The Northeast Big Board" the marketing strategy is for the dealer to provide the free freezer, one freezer only puts the Northeast big plate ice cream, in addition, each month for the operator subsidy 60 yuan electricity tariff will free marketing strategy raise a level, of course, the northeast Big Board in the choice of channel and at any time replenishment, Sell well at any time to terminate the cooperation and other supply strategy also embodies a very sincere professional operation Spirit! And all this free marketing and free marketing of the "reverse subsidy" strategy are based on the quality of the product itself premise.

The internet has evolved into a full-blown marketing battle with low buying and high selling principles

The game's profit model is almost all free sex marketing threshold, profit point is all kinds of props for the promotion of upgrades to buy, and so on, to participate in users can choose to buy props to enter, upgrade, the same can continue to maintain the identity of free games to hone the skills, consumption or not, the right to choose This low threshold of free entry plus consumers can choose the form of consumption, no matter from the user's consumption psychology or in the promotion of products occupy a high quality of continuity and expansion.

The latest free marketing model is the "one dollar ticket" activity in the online travel industry, from March onwards, the same way network has been held in 120 cities nationwide 3,000 "one-yuan ticket" activities, Ctrip, where and so also in July this year successively joined the "one-yuan tickets" and "micro-letter payment return" activities, And the purpose of all these free marketing means is for greater profits, "a dollar ticket" to the user the lowest consumer threshold, the profit point is attached to the "free" products, for the online tourism industry, such products are bound to the same tourism site or app's Eat, live, travel, play, entertainment, shopping, travel and other value-added services.

Taxi Software Burning Money competition is already the free marketing way to another climax, burning money is a catalyst for the craze, but it is this phenomenon that allows users to quickly accept drops or quick to wait for a taxi software, it is this free marketing way to the fastest pace into the masses of life, But the profit is still the industry's people spit the taxi software, its own and free marketing is linked to a disadvantage: difficult to find ancillary products, value-added services for its free marketing road is not so perfect stumbling block, but still can not deny the value of free marketing and the internet has been free marketing strategy to another climax of the reality!

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!