The interview with Lu Zhaoxia is starting with the Hee Kang watch she wears.

The interview with Lu Zhaoxia, senior vice president of Neusoft Group, began with the Hee Kang watch she wears. Lu Zhaoxia's other identity is the chairman and CEO of Neusoft Health Technology Co., Ltd., which Lu Zhaoxia almost all the way to the smart watch at a recent 2013 Neusoft forum.

Hee Kang Watch

Software-defined hardware patterns

In the field of Intelligent Watch, the application of the watch is more focused on the health management, many organizations have introduced large data mining analysis, according to the user health data, to provide users with appropriate health advice. The city's smart watch, which was listed in 2011, naturally uses a similar pattern. And in competition with peers, Hee Kang also adopted a different concept: software definition hardware.

According to Lu Zhaoxia introduced, Hee Kang Watch in the promotion, the hardware and appearance will remain basically unchanged, but on this hardware platform, according to different positioning, will derive a lot of different application forms. The watch is said to have a caring type and a variety of watches, such as chronic diseases, diabetes management and sports "hiking". At the same time, in addition to the previous built-in SIM card model, Hee-Kang will also launch a built-in Bluetooth watch, mainly for young people.

Simplified Wrist watch function

Unlike many companies that are now adding more and more features to their smart watches, Lu Zhaoxia hopes the functions of its various Hee-Kang watches will become more streamlined.

It is understood that before Hee Kang once wanted to open his watch to the platform, so that more developers to join in, but later felt that this kind of watch is still the simpler the better. The more features, the more trouble to use on this small screen, the higher the threshold of popularization. Since the smartphone is now almost a human, and many apps can be used on it, the function of the watch is complicated and counterproductive. So that the most common people can use, such a health watch will have a greater market.

Relying on authoritative organizations to popularize health management network

Through the smart watch to their users to provide health services at the same time, Hee-kang in the universal Health Management network mainly selected with the government, medical related institutions and real estate partners. Lu Zhaoxia said, whether in cooperation with government agencies or with real estate developers, are doing health management and services, mainly related to data collection, assessment, intervention and recycling business.

At present, the Neusoft has established a health management network covering more than 2000 villages in Hainan, in Chengdu, Foshan, Shenyang, Wuxi, Xuzhou, Dujiangyan and other cities are also promoting the health management model. At the same time, Hee Kang and Sheng Beijing Hospital, Tongren Hospital, Sino-Japanese Friendship Hospital, Zhongnan Hospital, etc. also in cooperation, and the establishment of the landing of Health Management center.

With the official background of the institutions and real estate developers of this cooperation, so that the Neusoft B2B2C model of Health Management Network has been rapid development. Of course, Hee Kang is now also beginning to face the end users directly, its "thin" app and "hiking" watch also began to face directly to consumers. According to the introduction, "Thin" app download volume has more than 10 million, activation volume of more than 6 million, operating well.