The introduction of Mango TV 1 billion yuan outside investment, China Mobile

Moving from the system to the Internet, Mango TV ran a marathon, however, once for Hunan radio and television 100% holdings of Mango TV now introduced 1 billion RMB external financing is undoubtedly a milestone (Tencent Science and Technology News), the investment party for China Mobile, there are several countries with the head of the fund with investment, investors accounted for more than 10% of the shares, The value of Mango TV has grown from 6 billion last October to 10 billion yuan.

Last April, when Mango TV was just out of independence, Hunan Radio and television station long Lu Yibin the phrase "its own content alone without distribution," the slogan is quite eye-catching, September and put a 1 billion yuan development of Mango TV Week play business, then also spread their exposure to external investment news, now appears to be China Mobile.

This series of moves shows that Mango TV is speeding up the pace of the Internet. As we all know, Mango TV and its backing of the radio and television Group has always had a strong content hematopoietic capacity, with content alone broadcast channel defense is Mango Taiwan's main tactics at this stage. After all, the industry often occurs in the video resource interchange does not mean that the same level of traffic interchange, on the one hand is the priority of the search for the order, on the other hand, the Internet video users are largely excellent soil, Archie art users. The strategy is right, "flowers and youth" alone once the mango TV on the PC end of the daily average of PV pull up to 14 million, "I am a Singer" in the third quarter has put Mango TV client to the App Store free list first.

The Mango TV, which has no shortage of money. What is the motive for pulling China Mobile in this time? We speculate that for the mobile video channel to prepare for the mobile end of the video consumer market is growing, China Mobile operators if the 4G package and contract machine app pre-installed on the Mango TV to support, of course, it is loved. This year we should be able to see Mango TV play more tricks on the mobile side.

2006, Mango TV on line, and the Golden Eagle was a test product, the 2009 version of the "Network TV", TV TV show Porters, 2014 and Golden Eagle integrated into an independent mango TV.

Now, in the video industry, Mango TV is the only player with a broadcast background that can compete with a few big video campaigns, just don't they like two cars in opposite directions, Mango TV is currently focused on defending, expanding channels, Youku potatoes, Archie art, Tencent Video is intensifying their own IP mastery.