The "invasion" of millet to replace the physical platform of Beijing Bank

Recently, the Bank of Beijing announced the signing of cooperation agreement with Millet company, said the two sides will be in mobile payment, convenient credit, product customization and channel development and other directions to explore cooperation. After Alibaba joined the Tianhong fund, Tencent joined the National Gold Securities, the bank has become the internet big guy marriage object.

"Strategically speaking, the mobile end will replace the traditional payment settlement, the entity card mode will become more and more virtual." By acquiring more end-users, banks can capture more market share. "said Eric Wang Weidong, an analyst who interviewed the financial weekly. In addition, with millet cooperation, Beijing Bank can use internet channels for retail banking business transformation, to a large extent, to solve the problem of the bank's physical network shortage.

In the field of mobile finance, Pudong and mobility cooperation are the examples of the bank of Beijing. Financial weekly reporter learned from the Pudong bank, as of the end of 2013, PU FA Bank electronic channels to the physical network exchange rate has been 80%, financial products online transactions are more than 4 times times the physical network.

Beijing Bank enters Mobile finance

Alibaba and Tianhong fund to push the balance of treasure, Tencent Joint National Gold Securities Push Commission treasure, the internet big guy and financial institutions, with the Internet thinking to do finance has become the most popular topic in the financial sector. Recently, the Bank of Beijing announced the signing of a cooperation agreement with millet company, meaning that the bank has become the internet big guy's marriage object.

Beijing Bank said it will be with the millet in mobile payments, convenient credit, product development, channel expansion cooperation. Under the agreement, the two sides jointly explore the integrated financial services based on the Internet platform of the millet company, which includes the sales of standardized products such as mobile payment settlement business, financial management and insurance based on near-unlimited communication technology (NFC), and the sales platform of the Monetary Fund and standardized loan products for mobile/internet terminals.

It is noteworthy that the Beijing bank will also be targeted at the Millet company customer base product flow, through mobile phones and other terminals to actively explore the direction of mobile finance, the development of mobile finance business cooperation.

2013 is the year of mobile financial fermentation, several banks have launched NFC mobile phone payments, micro-trust banks, including micro-trust banks are most sought after, the banking sector has even launched three different micro-credit model. NFC mobile payment is due to technology, partners and other factors, only Pudong, BOC, Everbright and other banks to launch the business.

"Strategically speaking, the mobile end will replace the traditional payment settlement, the entity card mode will become more and more virtual." By acquiring more end-users, banks can capture more market share. "said Eric Wang Weidong, an analyst at the Financial Weekly.

The central bank recently released the "2013 payment system operating overall situation" data show that 2013, the total number of electronic payment business 25.783 billion, the amount of 1075.16 trillion yuan, year-on-year growth of 27.4% and 29.46% respectively. Which mobile payment business 1.674 billion, the amount of 9.64 trillion yuan, year-on-year growth of 212.86% and 317.56% respectively. "Although the amount of mobile payments is not very large, it has remained high in recent years," he said. Wang Weidong told the Financial weekly reporter.

In the mobile phone payment, Millet has the intention to advance. Millet payments were developed at the end of last year, but it was difficult to get into the market because it did not get a pay plate. At the time, it was said that Lei could quickly cut through the purchase of licences. The cooperation with the Beijing bank, the two sides into the NFC mobile phone payment market no obstacle.

"In the era of internet finance, traditional banks have been very focused on working with Internet providers or platforms for fear of losing the opportunities offered by the market." The CBRC and the central Bank have also encouraged traditional banks to carry out orderly mobile payment operations in the context of controlling risk and safety. "Cai Shangchang, director of the China Banking and capital markets of the Ernst and the Chinese, said to the financial weekly reporter.

According to Millet Technology Chairman Lei introduced, at the beginning of this year, millet technology users have more than 30 million, at the same time, millet technology also pledged at the beginning of this year, will supply at least 40 million mobile phones, at least 70 million people at the end of this year with Millet mobile phones. With millet cooperation, the Bank of Beijing can use internet channels for retail banking business transformation, to a large extent, to solve the problem of insufficient physical network.

Although from Beijing Bank and Millet company, both can obtain the business development from this cooperation, but also some industry personage thinks the cooperation prospect is difficult to expect. "From what has been announced, the two sides still stay at the shallow level of cooperation, not to the extent of the impact on each other." And Beijing and millet do not have too many overlapping business. Deep cooperation with the Internet, the rapid expansion of it will bring opportunities, but there are cultural integration, business integration differences. ”

Pudong four years of marriage

In the field of mobile finance, Pudong and mobility cooperation are the examples of the bank of Beijing. Financial weekly reporter learned from the Pudong bank, as of the end of 2013, PU FA Bank electronic channels to the physical network exchange rate has been 80%, financial products online transactions are more than 4 times times the physical network.

Four years ago, Pudong and Mobile announced the signing of a strategic agreement, indicating their intention to jointly develop mobile finance and mobile e-business, including mobile payment business, mobile money transfer business or other forms of mobile finance and E-commerce.

Unlike the Bank of Beijing, the mobile and Pudong banks have formed a partnership based on equity investments, rather than just written agreements. To become the largest shareholder in Pudong-Fat bank. In cooperation, Pudong and mobile phone payment, channel network and customer service sharing in many areas of cooperation.

After four years of cooperation, Pudong and mobile in the field of cooperation have some results. First, the area of mobile payment. NFC-SWP mobile payment to achieve a nationwide business through, the first push NFC mobile phone payment products and based on the SIM card with independent intellectual property rights of mobile payment bank cards. Second, channel and network sharing. The two sides in more than 200 outlets to share channels, to achieve more than 6,000 units of self-help equipment across the province, across the line to pay the mobile phone function. Third, in customer service sharing, the two sides held VIP classroom, wealth management products, VIP value-added services, such as sharing activities.

It is noteworthy that Pudong also with the mobile to further strengthen the basic settlement business cooperation, expand the scope of supply chain financing, support China Mobile upstream and downstream enterprises and industry development. This provides a huge market for the company's business and small and medium-sized businesses.

It is clear that Beijing Bank and the millet company is the bank and the handset manufacturer's cooperation, the Pudong hair Bank and the mobile cooperation is the bank and the communication operator collaboration.

"Millet is only one of the many mobile phone manufacturers, and mobile docking is all handset manufacturers, move the contact of the wider face." At the same time, the communication network standards are designated by the communications operators, in the technical move also occupies a leading edge. "One of the shares in the Shanghai bank insiders said frankly.

"Beijing Bank and Millet cooperation, the relevant service platform binding on the mobile phone, to bring users convenience, customer experience better." Once the corresponding model is established, the Bank of Beijing can also promote with other brand handset manufacturers. Another banking researcher said.

In 2014, the bank launched new features in its original mobile phone payments and micro-credit banks--mobile-phone payments, Metro apps upgrades and lightning money. It is understood that Pudong will be mobile phone cards, bank cards, the subway to pay a triple, using NFC mobile phone to pay users only wave, you can take the Shanghai subway. Customers who use the Lightning finance function can buy financial products only on micro-letters.

"2014 Mobile finance is still one of the five Pudong strategies, we have more to do to enhance customer experience, improve NFC mobile phone products and related application services." "The relevant head of Pudong FA Bank said to the financial weekly reporter.

The reporter learned from the Pudong Development Bank that at present, Pu FA Bank is closely following the 4G technology, 4G application has become a new direction for the future development of Pu-fa.