The investment bubble will burst after the turning point of the electric business era

Looking back on the 2010 years of E-commerce market, 1.6 billion of dollars in venture capital, still worthy of every electric business enterprise gratified, in particular, Macaulay, Dangdang listed successively, more let people think, the company finally in 2010 ushered in its spring. At the end of 2010, however, the industry suddenly began to sing down to the limelight.

Jingdong Mall CEO Liu on its microblog, said that the past decade is the E-commerce Race rodeo, 2011 will enter the playoffs, "next year is China's e-commerce all-round competition, will be very tragic!"

Mr Ma gave "a year or two, whether international or domestic market, the business of E-commerce investment bubble will burst" judgment.

"The base is already large enough, if doubled, and then rose on a more than billion, is 300 million shopping netizens, and the total number of netizens almost, that is too crazy, is impossible, there are 20%-30% of the growth is good", Lok Tao online shoe City CEO Bi Sheng evaluation of the performance of the website, Think that there is only a handful of competing demands for the market share, others can only fade sadly.

In the 2011, it became another turning point in the era of electric power, and the business owners who took the money were caught in anxiety.

Another in the pop-up Tencent mini page to see, the home is almost all of the electricity business ads. In fact, in a round of high financing, not only Tencent home so, the other major portals of the home page has been carved out of e-commerce sites.

In the case of homogeneous competition, in the absence of a better profit model and promotional methods, advertising seems to become the only life-saving straw. As a result of the large influx of corporate web advertising market, the second half of 2009, the majority of websites for E-commerce Enterprises advertising quotes were adjusted high, the minimum increase of 4 times times, and the current URL navigation station quotes increase up to 10 times times.

According to the third party data organization letter published information shows that the top ten of our gateway network ads, the electricity quotient from the middle of 2009 1 value-added current 5-7. Extravagantly's website, for the rising price of advertising, can only smile to touch the purse.

How to innovate in the marketing mode, to keep the rapid and steady development of the enterprise, has become a thorn in the heart of all the electric dealers: the unsatisfactory turnover rate, the price war of the blood, the dispersed market share and the competitors who are constantly stationed are the problems of the present stage. However, in the beginning of the bubble in the post-electric business era, how to open up advertising outside the marketing model becomes more important.

A good business is not without.

Taobao Mall: First in last November 1, issued a separate domain name, and then in Singles Day set off the full 50 percent of the promotional frenzy, and singles festival in various media before the overwhelming advertising, making singles festival to create a 936 million-yuan sales miracle. Taobao Mall and finally in several times on the road of independence after wandering, began a real independence.

Where the customer sincere goods: 2010, where the customer sincere products invited Han Dan as the image of the spokesperson, launched a series of influential advertising, and successful use of "where the object" of the popular, enhanced brand awareness and reputation. All customers in 2010 sold 30 million pieces of clothing, total sales exceeded 2 billion yuan.

Lok Tao online shoe city: "Real store Sales" model to avoid a large backlog of funds, and do not worry about the pressure to break the goods. "Do not do the advertising to buy" marketing strategy, has been set up to Amoy authentic low-priced image. Amoy Vice President Chen revealed that the Lok Tao Net 2010 quarter Average daily orders have reached 3000, the peak over million. Last year, the annual sales of Lok Tao net of about 100 million yuan.

A data from the iris shows: Taobao trading volume and the number of visits are still sitting on the head of the electric business enterprises, patted the second place, and Yao Point, Amoy, V, the attitude of the black horse into the top 15. Where Customer Prudential products, Lok Amoy, Xun, are their own vertical areas have made the industry first.

2011, Taobao Mall is trying to embark on boutique, authentic, quality of the road, Jingdong Mall in the warehousing logistics and distribution of increasing investment, where the customer opened a new platform; Amoy intensified the pace of procurement; All the companies in the company are upping their own strengths.

The anxiety of the Business-to-consumer website is looking for more opportunities to survive.