The investment in the market will double the amount of office space in the commercial projects.

Pre-sale shop average monthly rise in excess million office volume prices are doubled our reporter Meng Junlin Beijing reported once known as the "chicken" commercial real estate, in the history of the most stringent housing market control sword, is increasingly becoming "sweet cakes." October 6, SouFun Data Monitoring Center statistics show that September Beijing commercial projects (office buildings, shops) both in the volume and the price of the chain were significantly increased, of which, the pre-sale office in volume and total transaction prices on the chain rose more than 100%, respectively, reached 119.43%, 133.13%　　The sale price of pre-sale shops rose more than 10,000 yuan, from August to 51584.95 yuan/square meters rose to September 62753.73 yuan/square meters, 1 months of time 1 square meters rose 11168.78 yuan, on average a daily rise of 372 yuan, the rally of the fierce surprising. "In the real estate sector, ' Golden nine silver Ten ' has always been considered a residential property of the patent." However, in this year's ' new Country 10 ' and other strong regulation and REITs (Real Estate Investment trust fund) Rise, under the background of the implementation of real estate investment, the real estate market ' golden nine Silver Ten ' has produced the subtle change, the original obscurity commercial real estate gradually surfaced, has become the industry attention hot spot.　　SouFun in his analysis report of October 6.　　DTZ DTZ in a National day study also said that a large amount of funds will be in the short term to pull some of the quality of commercial real estate prices, and insurance funds in the market, will promote the value of commercial real estate promotion. September Commercial Land production price Zisheng soufun Data Monitoring Center October 6 statistics show that from September 1 to September 30, Beijing commercial projects (office buildings, shops) turnover of more than 100,000 square meters,　　Reached 103382.92 square meters, the total price reached 4.5982 billion yuan, the transaction average is 44477.37 yuan/square meters. According to the type of property, September office total deal 71139.84 square meters, the total price of 3.0026 billion yuan, the average prices of 42207.03 yuan per square metre, of which, the pre-sale of office transactions 61840.18 square meters, compared to August 28181.88 square meters rose 119.43　　% The total price of the transaction is $2.7847 billion, which is up 133.13% from the 1.1945 billion yuan in August, and the average price is 45030.80 yuan per square metre, and 42386.59 yuan per square metre is 2644.21 yuan compared with August. September, a total of 32243.08 square meters of shop transactions, the total price of 1.5956 billion yuan, the transaction average of 49486.54 yuan/square meters. Among them, pre-sale sales of 20869.61 square meters, compared with the August 12861.72 square meters rose 62.26%, the total price is 1.3096 billion yuan, compared with August 663.47 million Yuan chain rose 97.39%; average price persquare meters of 62753.73 yuan, compared with the 51584.95 yuan in August, 1 months time 1 square meters that rose 11168.78 yuan, the equivalent of a daily rise of 372 yuan, the rally is surprisingly fast.　　In 2009, the average annual income of Beijing was 21989 Yuan, which was only 60.24 yuan per day.　　In fact, commercial real estate has shown a trend of capital inflow since the new deal was introduced in April.　　Beijing Central Plains Data statistics show that after the new deal, commercial real estate contract speed significantly accelerated, from April 15 to June 30, Beijing commercial real estate contract rate of 15.4%, July to September 15th, the Beijing commercial project signing rate of up to 44.6%, compared with the June signing rate has quadrupled.　　Zhongyuan Real Estate market analyst Zhang Dawei in an interview, said the relative undervaluation of commercial real estate prices, is the main reason for the increase in contract rate, and the higher rate of return to consider the value of investment in the recent home buyers, more to the commercial real estate.　　Soho China released on September 27 more evidence of this trend, as of September 25, the company's sales this year amounted to 18.3 billion yuan, the year-on-year growth of more than 130%, and has completed the "annual 18 billion yuan" sales target.　　Pan Shiyi, chairman of Soho China, said that the company's sales performance proved that the first half of the regulatory measures on commercial real estate did not have a substantial impact on the contrary, "the CIRC to enter commercial property to untie, this is a good news for us." The statistics also confirm this. Take the land as an example, the data from Zhongyuan real Estate show that since April, a new round of property market regulation policy has been introduced, the proportion of commercial land transactions has gradually increased. 12 Large and medium-sized cities commercial the proportion of the total number of transactions from April to 25.61% rose to August 41.05%, deal with the proportion of the land area by April 5.1% rose to August 38.72%.　　In addition, business and Office development investment in the overall development of the proportion of investment is also showing a gradual rebound trend. The venture capital will help to push the commercial real estate hot Pan Shiyi refers to the "interim measures for the investment in real estate insurance" issued by the CIRC on September 5, under which the investment in real estate will be limited to commercial, office and insurance-related real estate such as endowment and medical care, and not transferable within 5 years.　　The industry estimates that about $450 billion in the future can be used to invest in commercial property. "The insurance money goes into commercial real estate, which is beneficial to the current undervalued commercial real estate project to reflect its value and improve property quality," DTZ DTZ said in a study released on September 28. At the same time to guide more developers engaged in quality commercial real estate project development. At present, although the risk to enter the property market is still in the preparatory stage, but starting next year, insurance funds or will become the main buyers of large transactions. DTZ DTZ says the value of commercial real estate is still undervalued, especially in the two or three-line cities, in terms of current prices. Its research data show, in the second quarter of 2010, Shanghai Grade A office rent per square metre for 204 yuan per month, Nanjing, each monthly for 93.6 yuan, Hangzhou each month for 114 yuan per square metre, and Wuhan each month for only 59.4 yuan per square metre.　　In fact, a considerable number of large enterprises in the central region, the ability to withstand higher rents, but at the same time the quality of the property also has a higher demand. "The commercial real estate market in the first tier cities is relatively mature, so the risk funds that have just come in can be used as a starting point." "DTZ DTZ, the co-director of China's investment division Ye Jiancheng, said that the first beneficiaries would be developers of commercial real estate, because" access to insurance funds provides developers with a single source of financing and exit channels. Insurance funds can be through the whole acquisition or equity participation in the hands of developers to take commercial projects, developers are no longer dependent on spin-off sales to withdraw money. In addition, the insurance fund may also adopt the development custom pattern, namely the developer according to the insurance company request development Real Estate project, then resell to the insurance company.　　Next year, with the risk of capital coming into the market, it is believed that big deals will emerge for more commercial properties and that some large commercial property developers will benefit first. Xiang-finance securities in a study, said that, after the investment in real estate, insurance investment will increase in the total yield of 45 basis points to open the limit. This is one of the big reasons why insurers are pushing for investment channels to get involved in real estate.