The investment of electric business is still active and the focus is shifted to the vertical subdivision area

2012 E-commerce industry as a whole with a "cold" word summary, financing difficult, close down quickly, no listing ... Still, E-commerce investment is still the most active in the Internet industry, with a total disclosure of 54 cases a year, accounting for more than 40.6%. After the "Burn Money" bubble, the industry's investment is clearly characterized by more bias towards vertical segmentation.

According to Chinaventure group statistics, from the annual investment scale, 2012 China Internet industry Total Disclosure Case 133, the total investment of 3.95 billion U.S. dollars, compared to 2011 57.1% and 55.5% respectively. The "Burning Money" model led by E-commerce last year led the Chinese Internet industry a new round of financing peak, the scale of financing explosion. Into the 2012, E-commerce industry investment "cooling" obvious, many electric business enterprises have been unable to achieve profitability, the Chinese internet company's own business model may be flawed, but also to investors have negative impact and reduce investment enthusiasm.

Cooling is clearly on the one hand, from the 2012 Internet industry in various sectors of investment, E-commerce is still the most active, a total of 54 cases of disclosure, accounting for more than 40.6%. And because of Alibaba Group, Jingdong Mall and other financing success, the electric business industry financing scale is also far higher than other subdivision industries. In the past two years, the vertical segment of the electrical business has gradually become the focus of investors, such as luxury goods dealers, liquor dealers, shoe bags, home and so have a number of cases disclosed in the field of vertical electric business, last year disclosed more than tens of millions of dollars above the level of financing cases. By contrast, the platform electric business industry pattern has been basically clear, group buying website industry deep losses and vicious competition vortex, the above two industry investment has been basically stagnant state.

In addition, E-commerce upstream and export-related industries to maintain active financing, such as Mushroom street, Beautiful said, return network, Amoy nets, such as shopping guide, parity, rebate website in 2012 successively received a new round of financing. With the increasing cost of acquiring new users for E-commerce sites, the entry-type Web site has become the focus of major competition, in the above financing case, the industry strategic investors played an important role.

Although the group-buying website industry has not yet recovered from the "bubble", O2O is the main focus of the new model of investor's investment in the field of electricity, the 2012 public comments network, Street Library network, to Xi-Jia, passers-by network, such as the completion of a new round of financing, showing the attractiveness of O2O As a "payment" link to O2O Infrastructure, Chinaventure senior analyst Feng Po believes that the future is expected to achieve breakthroughs in the mobile field, thus speeding up the convergence between the Internet and mobile Internet.