The issue is 13.50 dollars

Summary: View the latest quotes Beijing Times News (reporter Liao Feng trainee reporter Bang Yachen) In spite of the night before the company CEO Yantan encounter the public shelling of the former club NetEase, unfamiliar social application or in accordance with the original plan in the United States December 11 landing on the Nasdaq, check the latest market

Beijing Times News (reporter Liao Feng trainee reporter Bang Yachen) Although listed on the eve of the company's CEO Yantan encounter former club NetEase public shelling, unfamiliar social applications in the United States on the basis of the original plan December 11 landed Nasdaq, the stock code for "Momo."

The issue is 13.50 U.S. dollars, in the previous plan of 12.50 U.S. dollars to 14.50 U.S. dollars interval, will be publicly issued 16 million shares of the United States Depository Shares (ADS), financing amount of 216 million U.S. dollars.

The prospectus revealed that in the second half of 2013, the first commercial attempt was made, earning 3.1 million of dollars. However, the current Mo is still in a loss, 2012, 2013, 2014 the first half of the net losses are 3.8 million U.S. dollars, 9.3 million U.S. dollars, 8.3 million U.S. dollars. The third quarter of 2014, the net loss of 14.6 million U.S. dollars, making the first three quarters of the year net loss of 22.9 million U.S. dollars. The current income is divided into three parts: User membership fee, game income and other categories (including pay expression, mobile marketing, etc.).

The company's founder, Yantan, holds 26.3% of total equity after his initial public offering, but he will occupy 78% of the company's voting rights because he holds 96886370 B-class shares. At present, the Director and management of a joint shareholding 70.9%. After the IPO, Alibaba will hold a 20.4%-a-share, and 6.1% of the vote.

United States time December 10, still in the listing of the quiet period of the stranger again update the prospectus to respond to NetEase before the Yantan in NetEase during the "three crimes"-Private create "Mo", to his wife company to convey interests and to the company to conceal the style of personal detention. According to the prospectus, Yantan that the allegations made in NetEase's statement were unfounded and would actively defend itself.

>> Analysis

Two major challenges after listing

Ai Media Consulting CEO Zhang that the public will face two major challenges, one is policy risk, the other is the user stickiness problem. A few years ago, the "about X artifact," the nickname of the Great earthquake, but also buried the policy concerns, in the national pornography "net" background, it needs to improve its own net strength. The prospectus also admits that it is one of the major challenges to continue to maintain brand image and reputation and to prevent misuse of the platform, as well as to address the privacy of services and user personal information.

Zhang that the earlier Mo "about x artifact" Ambiguous attitude makes the tool attribute of Mo Mo is too prominent, user stickiness is not strong, purify the environment at the same time will cause a part of the original user's loss, the current Mo mo more than 60% income from the member fees, and the user's loss or to this part of the income impact. Therefore, he analyzed how the "white" side of the "wash" side of the increase in user stickiness and user size, for its listing after the development is very crucial.

Analysys International analyst Roland said that the current unfamiliar social networking compared to acquaintances, whether it is user accumulation or business change is still in the development stage, acquaintances social mainstream. Because of the relatively weak viscosity of unfamiliar social users, the future market development will be more inclined to the vertical category of unfamiliar social products, to meet the needs of specific user groups.