The IT male "fresh fruit cut" annual income of tens of millions of dollars, you dare to believe?

It male, "fresh fruit cut" in tens of millions of dollars

Person: Fruit Cool Net founder Jia field: Fine Service

Venture through: To take out 100,000 yuan savings, Jia in Chaoyang District, a residential building in two wells sold "fresh fruit cut." In his book, The rent of 2500 yuan per month, office equipment, worktable, processing equipment 20,000 yuan, the wholesale fruit per week 3000 yuan, 4 distribution staff per month 3500 yuan, processing staff monthly wages 3000 yuan. Low-cost entrepreneurial "fresh fruit cut", but because of refinement services opened a world. 1000 yuan, 3 million yuan, 10 million yuan, this is the fruit cool net set up for three years of annual income. Not long ago, the "geometric multiple" growth of the fruit cool net obtained the fourth financing, the amount amounted to 2 million yuan. Today, there are 20 tons of "fresh fruit cut" fruit box, into Tencent, Sina, Baidu and other companies office building.

10 o'clock in the morning more, in next to the new market in a multiplying square meters of processing workshop, workers pick, peeled, diced, a box of cantaloupe, grapes, peach assembled fruit slicing box on the production line to complete. Two hours later, Jia opened an old gold-cup van, 430 boxes of "fresh fruit cut" to the barley net located in Dongzhimen office building. own talk of the project, the first time delivery pro-Pro. This habit has never changed since the day Jia started the business.

Test water "retail" run out of start-up funds

Undergraduate students are reading information engineering, after graduation successively into the BEA, ibm[micro Bo, Taobao software engineers, this year, "30" Jia has always considered himself a "atypical it male", "always want to do some grounding gas."

In the IT company, Jia to the computer one day, the morning to bring the company's Apple, often in the evening intact back home. And that's a common thing among co-workers. "The eyes are full of coding, who care to go up to wash the fruit." "Many colleagues even choose to run at noon to the company 5 minutes away from Starbucks, to buy a cup of less than 10 pieces of fruit" fruit cup. With the "business intuition" that has been trying to sell computers among students from college, Jia found it a good business opportunity, "if the washing and cutting of fruit to the workers in front, must be popular." ”

"Fresh fruit cut", from the 50 's the United States, to meet consumer demand for ready-to-eat, currently in the United States has a annual market size of 80 billion dollars. July 2010, the same hot summer, taking advantage of the fruit price at the bottom of the year, in a 10-minute distance from the metro station, a 6-storey residential building, Jia's "Fresh Fruit cut" business opened.

Cut the fruit to sell, this seemingly simple business, in Jia seems to be only "tough" two words to describe.

Web page is not good-looking, daily programming to the early morning two three o'clock; propaganda is not in place, every day with the sun in the subway to distribute leaflets, but the amount of traffic is always on the not go; The order location is different, two partners and two distribution master a day busy to stop the foot, the complaint telephone or has been constantly; Treasury, Processing workshop are located in the top floor of the apartment, each weekend to climb more than 10 flights of stairs, the wholesale back to the five hundred or six hundred kg fruit back upstairs ...

Individual customer taste "tune", the brand is not persuasive, the logistics cost is high, the average company spends 1500 yuan per day, but can only harvest 1000 yuan. Venture six months later, the company carrying less than 1000 yuan, Jia initially took out the start-up of the 100,000 yuan left.

One day in 2010, Jia accidentally walked into a car 4S shop near a double well, where a box of colourful candies was placed on the table in the waiting area of the store. "Since it treats guests with sweets, it will not refuse fruit," he said. Many of the employees of the enterprise lunch will not have fruit, rather than eat a whole pear, we are more willing to eat fruit platter. "Once again hit the wall, after a trial, 10,000 yuan, one months a day 100 fruit box, the car 4S shop became Jia's first customer."

Pre-sale raw materials "0 consumption"

"It is not workable to be a personal, fresh electricity dealer. After pondering, Jia decided to turn to enterprise customers, with their own "fruit cut" fruit box, Jia and his team began to cast nets in the surrounding business circle, financial institutions, internet companies, service agencies are their goals, "We look for those who value the benefits of employees." ”

With a whole bag of "fresh fruit cut", Jia in the Baidu [micro-bo] building reception at the front desk is three hours. Without the familiar connections, he chose to start "tackling" from the receptionist. "Have a taste of our fruit, this morning just finished processing." "Although the face of the general reception staff, Jia is still the ins and outs, the advantages of the highlight of the introduction." For him, getting an office phone at the public service was the first step.

After more than 10 phone calls, every day with five or six kilograms of heavy fruit from the two wells to North five ring, January 2011 in a bright office in Baidu Building, Jia from the Baidu Procurement department in charge of the hand, won the face of the first order of Internet enterprises.

The circle has a reputation, "window" slowly open. Tencent, Youku, Sohu, a home called well-known enterprises to join the list of customers, but also came the problem, because the enterprise customers usually price is very low, a box of 3 dollars of fruit cut, can only earn two or three cents. How to reduce the loss of fruit, placed in front of the Jia.

Unlike other commodities, fruit has strict shelf-life requirements, separated by the night of strawberries, grapes are to be disposed of; each box of oranges found two of rotten oranges, which means that two tons of oranges a day to throw away two large boxes of oranges.

The Internet "old Line", which attaches importance to data collection, has helped Jia. In his working computer, there is a huge data file that has to be run for 5 minutes to fully open, which records every business, every fruit price, every customer feedback in more than three years.

On the basis of the database, coding again and again and again and again after a year of repeated debugging, Jia on the website of their own research and development of the background management system.

Now, from the customer orders to match the fruit, order generation, all by the system automatically completed, within 6 hours can be sent to the Customer table. Moreover, Jia processing workshop, in addition to 10 dozen assembly line processing workers, and there is no traditional factory procurement, cashier positions. "We are taking orders first, then to get fruit, processing, shipping." Jia said, in addition to the process of the inevitable process, his food processing plant to achieve the fruit of the "0 consumption."

At the end of last year, fruit cool net annual income of more than 10 million yuan, now, every day 20 tons of fruit box was sent to Tencent, Sina, Baidu and other companies office building.