The itch of transformation and the pain of app popularization

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Yesterday, "Chongqing today's Education," deputy editor Wang Xikun first add my micro-letter, seeking brother's micro-letter every day there are dozens of different areas of friends plus. After a few civilities, he immediately went straight to the subject. Why so anxious? Because of the sense of crisis, it is because of the feeling of the Internet to the traditional paper media brought about by the profound impact and change. The following figure:

A few days ago when I was shopping, I found that there are really fewer bookstores. The only thing that survives is the bookstore, which is close to the school, is a book of tutorials, a variety of training exams, and it's hard for you to find a magazine. Xinhua Bookstore was so hot, almost all the small and medium-sized cities in the country have several relatively tall buildings, the name Yue: "Xinhua Bookstore", now you are very difficult to find, fast extinction.

"Chongqing today's education" as a local magazine, has its own geographical advantages, at present, still have market share, tens other marketing amount, the following figure:

But in the face of the development of the Internet, with the wave of movement, the paper media is the most violent attack. You can see today's headlines such media, in fact, it is to build a platform, and other media to fill the content, now today's headline users tens of millions of, write an article casually, in the above the amount of browsing are tens of thousands! Therefore, the traditional media transformation is imperative, not necessarily all business to move on, but must participate in, This is a windy mouth.

Of course, there are some traditional industries still sleep soundly, then only wait to clean up.

Then "Dream Guest" CEO Mr. Chen Yunpo and I micro-letter, go straight to the theme of app promotion. Creating a dream is actually a good idea for entrepreneurs to answer questions about entrepreneurship, to share successful cases, and to help entrepreneurs get financing. At present, the app just out of two months, add less than 100 days, but the company to finance, to develop, must need the support of users.

After I downloaded the software, I analyzed the following figure:

In fact, when it comes to promotion, the simplest is to spend a lot of money to smash, rob each market recommendation, download quantity certainly can come up. But for the start-up company, money is life, his life cut out half to others, estimated to fight a few rounds, their own dead.

Brother must be recommended first to do products, good products, to achieve the product from the dissemination, we must design products. Then work with the media and work with celebrities to promote publicity. If there is no money, it is only their own slowly to write articles, coolie promotion, or with a good flow of people to change the volume, perhaps to find a company to help you brush the weight of the top up (risk), or to find advertising platform to help you push.

From the promotion of products, are all nonsense!

Don't ask for a brother. How do I promote this app, you have to seriously think about your products.

Learn to praise share, the faster success!

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