The Japanese have lost the spirit of soul fighting

Known as the "Management of the Holy" of the Beijing porcelain Honorary president of the Rice Inamori in the near "burning Bucket Soul", Bo Ruthless pointed out that the Japanese have lost the spirit of the soul, this is also Uniqlo (Uniqlo) parent company, Fast Retailing Group president and President Yanai many times the views of the high decibel.

The following is an excerpt from the two-operator dialogue

Rice Inamori (hereinafter referred to as rice-sheng): Now the Japanese society is too secure, so everyone is greedy for ease. I hope that we can have a more backbone of the work, only to write the "Burning Soul."

I founded the Kyocera company, originally just a small and medium-sized enterprise. Along the way, I have been thinking to build a company that let staff full of hope, just let Kyocera grow to today's scale. So the most important thing is "faith", and must be a very firm conviction. When I was young, I read the famous words of the Thinker Nakamura: "The key to the success of the new plan is perseverance and single-minded focus, therefore, we must concentrate on, with lofty thoughts and strong desires, perseverance and struggle to the end." "Faith shapes life. The present self is the result of the belief accumulated in the past. Even if you are dissatisfied with your current situation, it is the result of your own beliefs.

(Annotation 1: "The Burning Bucket Soul" originally is "The Rice Inamori Management 12" in eighth, now this one deduction book, once publishes the best-selling, in February in Japan sold more than 100,000 volumes, the momentum is not inferior "the Living law" originally the situation.

Japan has the term "lost for 20 years," and this book makes a thorough analysis of the reasons for this decline.

Bad enterprises to become good enterprises, good enterprises to continue to thrive, there are two basic conditions. One is the "burning Soul", the other is the foundation of the soul, that is, personality, morals, or "a good altruistic heart." To save JAL, Mr. Rice is a pure "motive" to guard employees in any case and to help the Japanese economy again and again.

If the "soul of the bucket" analogy to the engine, then the master of the "soul" of the personality, moral, altruistic heart is the steering wheel.

These two articles are fully applicable not only to individuals, but also to enterprises, and to the state. ）

After the bursting of the bubble economy, Japan became a stable society, no good or bad, more than 20 years passed. But the idea of "Wucken" is no good. To achieve the great cause, we must have a firm belief.

Yanai: I am the world's so-called heir, the first Uniqlo born so far, has been 30 years. My hometown is in the shop street, the first floor is a small storefront, the second floor is a home. I was born in a coal mine town, as a child because mining withered, primary school had to waste school. Later, because of waste ore, emigration, the students in the country do not know one of the few. No one came to the shop street and had to pull the iron door all day. I am not the gentleman born with a golden spoon in my mouth. Even if the environment is poor, as long as holding a "burning soul", you can change life.

The so-called "fighting soul" of rice, that is, to their own expectations, believe that they must have a good place, so as to bravely break through all kinds of difficulties.

Modern people are too good to live, without the desire of the upper floors, which means that everyone is a gentleman

Yanai: In fact, I am not a business of the material, and my starting point is in the coal mine town of the station in front of the shop street. Until now, the nearest station to our head office was still a deserted station, sometimes with foxes and raccoon dogs.

Compared with my fortune, people nowadays are much better off. As long as the Internet can obtain a wide range of information, no longer subject to national boundaries, but there are also people sigh that all the information flows overseas, as if Japan is about to perish. I think the main problem is that everyone is too good, so there is no desire to a higher level, that is to say, now people are "master", "Big Miss."

One of the reasons for this phenomenon is the decline of advanced countries. Every advanced country is competing for financial easing, while strengthening the social security system. The intention of the system is to save the disadvantaged, but it has also improved the ratio of those who do not work.

If you want to live, you must do something on your own, do not pull your hand, and let people lose Spurs heart

Rice-sheng: Japan is a very mature society, full of love and the spirit of caring for the weak, so the National people are under the "Life Protection Act" and other comprehensive protection. But people who are striving to keep up with the idea of "I am unconvinced" may be reduced by comprehensive protection. This is a very ironic result.

To live, you have to do something on your own. The original society should encourage people to hold this strong consciousness. But because, "no, we'll pull you out." The system exists, but let the people lose assiduous enthusiasm.

Yanai: I think so, too. When I was a child, I slept with my parents, and I heard my parents talking about the year-end liquidity problem in the middle of the night. So I often worry about whether the family will have a problem. This is the experience of my formative period.

In the real world, companies do not know when the bankruptcy, shops do not know when will close down, now people lack this realistic sense of crisis. And the tax of the office workers is also deducted from the salary, so there is also a lack of awareness of tax.

I was startled by the news of the Young journalist who had recently been interviewed. The boss asked him what he wanted, and he said, "We don't want anything, we don't want a house or a car, we don't want to get married." "His greatest pleasure was to chat with his friends in the room.

Rice-sheng: Well ...

Yanai: It's really nerve-racking. From a certain level, desire is a bad thing, but desire is an indispensable motive for human existence.

To live is a desire. Today's young people only know that after the bursting of the bubble economy, growing up in an environment where parents ' paychecks are getting worse, they may be tempted to pursue a stable life.

Rice bloom: If young people just want to chat, I would like to say why don't you do something that contributes to society? What little things are good, finally came to the world.

I have also been very tired of educating Japanese aviation cadres, the company will bankrupt, because your belief is wrong, you must change their ideas, so that the company can be reborn. I hope we all have to keep trying and remind ourselves, "It is my duty to protect the lives of the remaining 32,000 employees." Life should have lofty propositions. Thus, the way of life will naturally be different.

(The so-called "burning bucket soul" is not win, never admit defeat, indomitable momentum, is "to win in any case, but also to succeed," a kind of momentum and force. The reason why we need such a soul, not only to protect their own team, not only to overcome the strong competitors, but also to overcome the drastic economic changes, is to overcome their own, because people have an indolent side. Mr Rice stressed that "a word is a practice", that is, everyone must publicly announce their possible high goals, "because openly said, there is no retreat." Do not give oneself retreat, is to force oneself must really dry. "For those who can't get the order, finish the goal, hang back to the Sales department employees, Rice-sheng Even so excelled motivate them:" Well, if you do not, I will be in the rear with an organ gun to beat you. Anyway, back is also a dead end, then you hold the courage to die forward! ”）

Coal mine small town stores become the world's fourth largest, small and medium-sized enterprises to cheer up no reason to do

Yanai: The global market is becoming more and more open. Economic activity will surely accelerate the barriers that break through the borders. Japan has both the flow of people and logistics, but also gold and the integrity of the foundation of the construction. If you want to do it, Japan can say that it has the best environment.

What I want most is the SME to cheer up. The small town of coal mines is now the world's fourth largest fashion spa (the manufacturer's retail production model). There's no reason you can't. As long as everyone can have the courage to work, it is said that the first step of Japan's rebirth.

When I first entered China, I started by employing three very good Chinese students. I first let them in Japan as a business, until the formal production in China, and then send them back to China, let them serve as production office, the Japanese culture and technology to the local staff.

1998 years or so I asked them. "Do you want to continue to be responsible for production management, or to Japan as a cadre, or to open up Uniqlo career in China?" "All three answered:" To open up their careers. "One of them is now the CEO of China's Uniqlo," he said. In other words, I started by letting Chinese people run.

Since it is a Chinese company, it will help to improve the living standards of Chinese nationals. So the official language inside us is Chinese.

The recent Chinese officials are also very worried about the show, and our previous impression is different, both young and hopeful. With such people to challenge, Japanese companies will have a bright future.

I have always told all my employees that when working with foreigners, even if they are strongly anti-Japanese, they should respect their country and have a sense of improving the lives of the people in this country. Since it is a company set up in foreign countries, the protagonist is the person in that country.

Rice Sheng: It is because there is such a central idea, so it can be successfully developed so far.

Yanai: If you do business with a foreigner, if you don't know who he is and can't trust him, cooperation will not succeed. But the Japanese often hide under the shadow of the company's signboard, so when making important business judgments, they often do not know the responsibility. I think that's how Japan Airlines went bankrupt before. Sorry, I used to hate dates.

Rice-sheng: me Too (laughs). In fact, the following people, but see very clearly. When I first took over JAL, no one felt that the bankruptcy of the company and its performance related, not blame the operators disorderly, that is, blame the competent authorities too much, anyway, it is someone else's fault.

So I've been stressing with my staff: "It's up to us to bring the company back to the dead." "Every day I am tired of telling the staff, although my old man has nothing to do with Japan Airlines, nor pay, but I will work hard, please follow my footsteps." Finally, I was moved and changed. Even older people, the idea can be changed.

No matter how old he is, the idea can be changed, the operator must take the lead to change himself, and put forward the vision

Yanai: I often say to the staff, "your ability is not fully played, the average person only to 3% of the ability, the remaining 97% are sleeping." Explore and utilize your potential. ”

(Annotation 3: Rice also mentions "mind as a thing". Combining "Burning Soul" and "Beautiful soul" together, we will devote ourselves to work and inject our souls into our work. Rice in the young when the "holding the product to sleep", at any time with a magnifying glass in the scene to observe the product has no scars, the product as their own children carefully care; To achieve the "heart as the" realm, thereby creating a perfect, "will cut the hands of" products. The results of this, let Kyocera's key products swept the world's semiconductor market, for decades has been far ahead, so that competitors can not. ）

As long as you can discover your potential and work hard, you should be able to find places or problems that you don't understand. As long as you know the problem, there are almost no unresolved problems, so the growth potential of people is very large. The first is to have a sense of problem.

As Mr. Rice said, a man can change his mind no matter how old he is. So the key is to find the problem and enter the world. Operators must be the first to change themselves, lead the vision, once the problem is found more to the forefront, find a way to solve.