The joint venture company of Suning Mitsubishi Heavy Industry Group

October 26, Suning appliances (002024.　　SZ) said that it and the Japanese manufacturing giant Mitsubishi Heavy industry will jointly form a joint venture, the new company will be Mitsubishi Heavy industry home air-conditioning in the mainland market, the sole agent, while Suning electrical appliances to become Mitsubishi heavy industry domestic air-conditioning China chain exclusive distributor. Mitsubishi Heavy Industry and Suning electrical cooperation sales company name for the Ling heavy household air-conditioning Systems (Shanghai) Co., Ltd., headquartered in Shanghai.　　Joint venture company, by the Mitsubishi Heavy industry one side holding, suning appliance side shares.　　This is the first foreign appliance brand and China's retail enterprises set up a sales company.　　Mitsubishi Heavy Industry Co., Ltd. Hot and cold business of the minister has Yuanjongyan said that China's domestic air-conditioning market demand for more than 30 million units per year, but, China's domestic brand products accounted for the market share of 90%, overall, the Japanese brand is facing great challenges. For the 2012 air-conditioning market, the two sides signed the first batch of 150,000 sets of large single purchase agreement, ahead of schedule 2012 refrigeration annual air-conditioning market.　　At the same time, the two sides have reached a strategic goal: The next three years, Mitsubishi Heavy industry air-conditioning program through the Suning channel to achieve sales of more than three times times the growth, among the Chinese market air-conditioning brand sales forefront. Weimin, deputy chairman of Suning Appliances, said, "For the future enterprises, there is no isolated enterprises, only a collaborative supply chain."　　"After the establishment of the joint venture, the two sides will establish a research and development center at Suning's Nanjing headquarters, which will help Mitsubishi heavy industry to expand its product line, especially through the use of Suning appliance to share the 3-line and the following cities ' consumer information, and develop products suitable for local consumer demand." Shanghai home Appliances Old brand reorganization: double deer mergers and acquisitions on the October 24, 2011, Shanghai Double Deer Electric Co., Ltd. in Shanghai announced the formal acquisition of double deer on the ling. Double deer is China's oldest refrigerator brand, and the Shang Ling is one of the old home appliances brands.　　The acquisition was completed at the same time, double deer electric set up a double deer on the Shanghai-Ling Group, while the operation of its dual-deer brand and the Shang Ling brand. The 2002-year double deer formulated "the countryside encircles the city" The strategy, has been deep into the township rural market. Then the country's "home appliances to the countryside" policy, to the two deer in the three or four-line market opportunity.　　China's earliest brand of old refrigerator "resurrection", the establishment of Cixi, Songjiang, Chongqing Three production base, the annual sales of refrigerators more than 3 million units, freezer more than 2 million, washing machine 1 million, become China's rural refrigerator market first brand. Shanghai Shang Ling Electric Manufacturing Co., Ltd. was founded in June 1985, belongs to the Shanghai Electric Group.　　In addition to refrigerators, the product line of the Wuling brand covers air conditioning, cooker, small household electrical appliances, including 37 types of products, all of its products are brand leasing, licensing, and other means by a number of electrical manufacturers to OEM and sales, and the double Deer group as one of the largest manufacturers, the production of refrigerators accounted for more than 80% of the total output of the Ling refrigerator. After years of brand leasing development, the brand was eventually transferred by Shanghai Electric Group to the Songjiang government free of charge. Since then, Songjiang state Capital ManagementCompany and the two deer Group agreed that the above brand as a restructuring basis, the two sides jointly set up a new company.　　Among them, the double deer capital investment nearly billion, absolute holding, Songjiang National Capital Management company above brand intangible assets shares, the second largest shareholder.　　After the merger and reorganization of the brand will be as a double deer group subordinate companies operate independently, positioning different home appliances market. Shanghai Light Industry Association executive vice President You You, to Shanghai light industry system as an example, the system has more than 20 Chinese well-known trademarks, 31 Chinese brand-name products, more than 50 Shanghai famous trademarks, more than 80 famous brand products in Shanghai, but these old brand some sleep, some linger, Only a few have continued to fire or have risen. The two deer mergers and acquisitions on the Ling or to lead the revival of the old Shanghai brand to provide guidance. Responsible Editor: NF045