"The journey of cattle travel" will join hands with 360 mobile phone assistant exclusive starting

Absrtact: In the domestic mobile application distribution market, the application developer to the release platform choice, often takes the platform user base, the security, the profits and so on multiple factors, the popularity more prosperous market developer concentrates, the Matthew effect is very obvious. Currently, mobile apps are distributed

In the domestic mobile application distribution market, the application developer to release the platform's choice, often will consider the platform user base, the security, the profits and so on multiple factors, the popularity more flourishing market developer centralism, the Matthew effect is very obvious. At present, mobile phone application distribution platform is the first 360 mobile phone assistants, occupy about 40% of the market share. Only June one months, the first application to break through 300, including "where the father to 2", "the strongest brain" and other highly watched hot games. In addition, "pedestrian cattle tourism" also recently joined hands with 360 mobile phone assistant exclusive starting, the initial period, download volume has reached 80,000.

360 occupy 40% market share the first popular applications download burst

According to the domestic authority of the third party analysis of the advisory published data information, January 2014-April, 360 mobile phone assistant monthly coverage of the number of users reached 287 million, occupy the domestic mobile application of about 40% of the market share, the average monthly share of up to 39.6%, far more than other domestic peers, Continue to sit in the mobile distribution field first of the throne.

360 Mobile phone assistants in the domestic strong user coverage attracted a large number of mobile application developers settled in. June 27, the new premiere of the upcoming annual popular arts "where Dad went 2" launched the same name mobile games, the same will be the first right to give 360 mobile phone assistants and achieved good results, online one-day download breakthrough 1.5 million, as of the end of June, within a few days of its download volume reached 2.59 million, this data is still in constant refresh. As a good word of mouth and ratings of the variety show, "where Daddy Go" with Mingshou tour two times hand 360 mobile phone assistant, but also fancy its excellent channel distribution capacity.

Passers-bull is also a fancy to 360 mobile phone assistants in the domestic mobile distribution in the field of strong strength and user occupancy, can help clients quickly occupy the client market tourism.

360 Mobile phone helper users more than 400 million, become the largest mobile application distribution platform, the cumulative number of download applications more than 32 billion times, about occupy the domestic mobile application market total download half of the volume.

Three magic weapons to attract developers 360 mobile phone assistant to stabilize the first domestic

Domestic application market is blossoming, how to let developers willing to choose the first product, must have a unique strategy, and 360 of mobile phone assistants in this respect to do quite handy, the use of security, strong promotion, high divided into three magic weapons attracted many popular applications settled.

360 has browser, security desktop, 360 navigation and many other product lines, can be used for the first application of the promotion, strong resource linkage capabilities for developers to apply operations, promotion provides a strong backing. Previously, 360 and the world's second largest entertainment company Disney cooperation, the first domestic introduction of the Disney "Snow and Ice" with the Mingshou tour, the use of 360 of its full range of resources to promote the distribution and operation of the Disney IP game, only one months, download the amount of breakthrough 6 million, for its penetration into the domestic market laid a foundation.

In the interests of developers most concerned about dividends, 360 of mobile phone assistants are not stingy. According to 360 mobile phone Assistant 2014 developers divided into policy, single game online three months before the game monthly water 500,000, 360 mobile phone assistants will not participate in the composition, the full benefit of supporting developers, and access to 360 hand-paid platform game will be free to gain 50,000 yuan free promotional resources, to give developers greater benefits.

In addition, the software security issue is also a major concern of developers, if the platform security does not pass, software online days will be pirated, the interests of developers will be seriously damaged. Aware of the developer's concerns, 360 mobile phone assistants in the country's first introduction of consolidation services, through the "one-button reinforcement" "Comprehensive protection" and "deep shell" three-layer security technology, to the application of deep encryption, to prevent developers application online after the encounter two times packaging, malicious cracking. The service is open to all developers and does not charge any fees.

It is these three magic weapons, attracted a large number of developers settled in 2014 alone, there are more than 1500 applications in 360 mobile phone assistant first, high in the industry.

A huge reward for customer product stickiness no one can enemy

In addition to the full effort to protect developers ' interests, 360 of mobile phone assistants are sparing no effort to maintain their users. August 2013, 360 mobile phone assistant opened the "Green Sword Action", called the user together malicious use, cleaning problem software. To this end, 360 mobile phone assistants rejected the 600 balance problem software, every day for users to uninstall the number of 1.212 million times, to secure users to download to the green, safe mobile phone applications, welcomed by users.

At the beginning of this year, 360 mobile phone to help the domestic first launch of "Free flow" download services, from the pocket for the user software download generated by the flow costs, for users to save up to 5 billion yuan flow fees, more than 500 million users involved. At present, the service has been extended to Beijing, Shanghai, Guangzhou and other cities, and then will expand to the whole country, for this reason, 360 mobile phone assistants or will take out 20 billion.

April, 360 mobile phone assistant again Hao throw 400 million, push "green code to send the bill" activities, back to the national 400 million users. Activities only seven days on line, the number of participants to reach 38 million people, greatly enhance the user's active degree. Then "green Code" in the second quarter, 360 mobile phone assistants again throw 280 million, rebate users.

During the World Cup, 360 mobile phone assistants out of the big money, launched the "Football quiz win Award" activities, crazy send out the value of tens of millions of of smartphones, cameras and other awards, the user's participation in the enthusiasm to ignite!

360 Mobile phone Helper Series service quickly aroused the attention and participation of users, with up to 400 million of the number of users, user activity significantly increased, far ahead of other peers. With the huge user market share, extremely high user activity and fair platform policy, 360 mobile phone assistants in attracting developers at the same time, but also expand the user map, 2014 years ago four months of mobile application distribution coverage of 287 million, is Baidu department twice times, the industry leading position continues to be stable.