The key factors that influence the conversion rate of the Electronic Business website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Usually do not pay attention to these problems, today suddenly realize that the flow and deal singular gap why so big, calm down to think carefully, the site usually has about 500 IP per day, the singular number of transactions a daily only five or six single, conversion rate of only 1%, why so low, this more than 500 IP on this point value? deal five or six orders, Will always limit your income increase. At this point we must be aware of the seriousness of the problem, even if you try to do optimization, do flow, flow to do it, the number of rare, or not deal, the income is also very few, exerting force also to send to the place, we must focus on solving the problem of conversion rate, improve the conversion rate of income naturally doubled upwards. How to improve the conversion rate? What factors are affecting the conversion rate? I am not, today published his humble opinion, the details of the impact of the conversion rate of the electricity quotient website key factors, and how to improve the conversion rate.

Before the author wrote an article on the improvement of conversion rate of the actual combat experience summed up how to improve the user conversion rate to maximize the revenue of Amoy, said the Web server speed, site positioning, keyword selection, Web art, products, these impact conversion rate of the most basic factors, today do not talk about these foundations, This paper mainly talks about the key factors affecting the conversion rate on the basis of doing well above.

1, from the background analysis of user sources, to see the main user from where to come from the search engine, to see what they search for keyword,

Data "Taobao Women's winter Coat" "Tao Bao Online shopping for women's winter clothing" accounted for the majority

At this time we will analyze your site to provide products and users search the keyword match, if the match is very poor, conversion rate is bound to be very low, for example: Most users are search "Taobao women's winter coats" come in, your home page content will have to put all the women's clothing products and women's clothing information, such as search "Taobao Women's winter coat" The user came in a glance can see the product she needs.

Home page and navigation bar are all "women's category"

I have seen a lot of Amoy site, where there are, very miscellaneous, the user came in to look at, is not what he needs, immediately close the site. Site keyword and content matching is very low, resulting in high bounce rate, low conversion rate, the solution is to analyze the background data to improve the content of the site and keyword matching degree.

2. Stand on the user's point of view set the website Shopping Guide column, regard oneself as the user, from the search engine search the key to enter your own website, whether oneself can quickly find oneself to want the product that likes? Can you buy it through your website smoothly? These two points will reflect a lot of problems, the site structure of the rationality, The navigation column setting conforms to the user experience, whether the user can smooth the operation shopping flow. Take Taobao guest site, can search through the search engine Taobao women's winter clothing came in, most of them do not have online shopping experience, have the experience of the network will go directly to Taobao online shopping, they come in after the problem is often not know how to online shopping, is again your site to find something like, but it is not online shopping, So the key factor of low conversion rate is out, I think that is this, my website problem also out here, the user does not know that the network purchase operation process can not be purchased, resulting in the loss of users, and then conversion rate is low. It is because in our website users can not see (or no longer conspicuous location) "Online shopping operation Process", make the user net purchase to hinder, the solution is the website navigation bar or other prominent position set up "the net buys the operation Flow" to guide the user who is not familiar with the net buys smoothly completes the net buys the transaction process.

3. Product description information, for E-commerce sites, this is too important. You may think that you feel that your goods are good, do not need too much description, as long as customers have used the natural know its role. In fact, this is very wrong. And a lot of shopping mall site description is a few simple words, even the picture is not, such a commodity is difficult to convert into a deal. The fact that you sell more than just a regular product, and the description is not detailed, it is hard for a regular to know if the product has any effect on itself. So on the smoothness of the conversion rate, the product description information is very important, the more detailed the better, the best is in and out, all aspects, the use of instructions, functions, notes are written clearly, marked understand, of course, plus the physical map better.

The above is the Barnabas slave shopping net http://www.babanu.cn/stationmaster through own actual experience summary about influence and enhances the electricity merchant website conversion rate The humble opinion, hoped can through exchanges and discussion together enhances the website conversion rate, then causes our income to raise greatly. Note: Reprint please famous source and connection.