The key point of brand website construction: Design sense, affinity, function and experience degree

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In this increasingly competitive brand in today's society, enterprises use the traditional way to create a well-known brand cost is huge, and on the Internet, a successful corporate web site will bring low investment and high returns, which is why almost every enterprise is now thinking about the corporate brand image customization suitable corporate website!

A good corporate brand site will leave visitors with a profound, friendly, trustworthy impression, and many of these visitors may be the potential target customers, in other words, a successful brand website construction will win more loyal users, establish a good corporate image, promote the formation of the website brand. Hefei website Construction Company with Rui Technology http://www.web0551.com.cn in the brand site construction has accumulated a lot of actual combat experience, here and everyone to talk about the construction of brand site several key points:

A sense of design

Brand site to the Internet users to take the first impression is very important, in order to better show the image of the enterprise and product characteristics, the requirements of brand Web site construction in meeting the needs of the Web site function more inclined to the design of the site. Here the design includes the website image design, the website visual design, the website interaction Design and the website creative design, all these are in order to foil the enterprise brand image, emphasizes the brand characteristic and the service. In order to make the Enterprise website has the outstanding design sense, achieves the visual impact and the appeal to the user, has several noteworthy places:

1 The overall design style of the corporate brand website should be unified with the corporate image, that is, the color system of the website, the visual elements, the page layout style and the logo image of the website as well as the website propaganda language font to maintain the consistency of style;

2 Corporate brand website design to highlight their own personality, imagine if with other sites is the same style, how can visitors feel the enterprise's personality temperament? Personality design is usually embodied in the flexible use of color, line and layout;

3) can be used in the brand site construction of the use of multimedia to the enterprise product spleen for display and deduction, such as put on the company's related video.

Ii. Affinity

Corporate brand site reflects the image and personality, but also pay attention to the affinity of the site, affinity allows users to create more goodwill, enhance the user's viscosity of the site. The affinity of the website is shown in:

1. Reasonable website structure

A reasonable web site structure allows users to find the information they need faster and more easily. For example, the navigation menu of the website, the column of the website, the section of the website, the inside chain structure of the website and the search function in the station etc.

2. Comprehensive website optimization

Website optimization is one of the basic skills of website construction, based on search engine optimization itself is to serve users, because only users feel affinity is the search engine love. For example, for pictures with detailed description and title, to avoid frame structure, the target keywords dispersed in the content of the site, the use of fluent text language, provide detailed contact information, and so on, these are a good way to achieve SEO optimization.

3. Coordinated website layout

The layout of the site is the coordination of the main page to see whether the design style is unified, the page design is simple and generous. A good site layout does not make visitors feel content clutter, will not let them to the next to browse what to be confused, this need to use a unified color on the page, to ensure that the site logo and navigation line of the coordination, set a good anchor text link format and reasonable layout of the chain.

Iii. Functional

Website functionality is the core of the site construction, here need to explain is that the function is not to say that the more powerful the site, the enterprise must knot the scale of the site, the actual needs of the enterprise and the goal of the site construction focused. For a brand website, the website function arrangement is for the brand dissemination and the promotion enterprise image These two purposes, believed that the professional user feedback function, the product display function, the picture display function and the multimedia playback system as well as the customer service management system is a small and medium-sized enterprise really needs.

Iv. Experience Degree

User experience not only affects the user's impression of the site, but also determines the success of the site construction of the key factors. Only maintain the user experience, can increase the trust of the brand, conducive to the rapid spread of the brand. For a branded website, the user experience includes a visual experience, an interactive experience, a content experience, a product experience, a functional experience, a service experience, a performance experience, and a trust experience.

Information Original: Hefei with Rui Technology (www.web0551.com.cn) in admin5.com, reprint, please specify the source