The key point of SEO optimization after comparing with competitor analysis

Absrtact: Has been doing a station, before the main keyword has been and encyclopedia competition home first ranking, but recently a period of time there is another station, stable in the first position, Baidu Encyclopedia are competing, but my station is a tragedy to the

has been doing a station, before the main keyword has been and encyclopedia competition home first ranking, but recently a period of time there is another station, stable in the first position, Baidu Encyclopedia are competing, but my station is the tragedy to the fourth. Beginning to think that this station definitely adopted black Hat, Baidu update will k off him, did not expect last night Baidu big more, others stand still strong in the first, I still shrink in the fourth. Careful analysis and comparison of two stations, the SEO optimization of some key points:

First: The website structure is best simple

My station structure than the other side, the other side of the structure of the standard three-layer tree structure, and mine are four or even five layers, regardless of the user experience, spiders are still most like the direct simple structure of the site. But the tragedy is, my station has been formed for a long time, it is impossible to lay a hand on the structure. This point on my station is worse than the other side.

Second: The website must be fast

Web site speed directly affects the user experience, the other site within 2 seconds, and my station 5 seconds have been working on the first screen, after 5 seconds to open the entire station. Whether it is a spider or a user, all of these slow to open the station from the inner hate, compared to others are also reasonable.

Third: the website layout needs to be fresh

My station because the content is more, in the layout appears very messy, article and product doping, and the layout is too compact, give people very crowded feeling. and the other site layout fresh, at a glance. Access to the site is the navigation plus advertising map plus three product area. Customers know the subject of the site very directly.

IV: The proportion of the collection and outside the chain the greater the better

No one has mentioned this before, I am also the analysis of this in-depth study, perhaps not, I hope you can explore.

I site more content, included recently irresolute back in about 2800, outside the chain around 15000, the proportion is probably 1:5. While the other side content is less, included 300, outside the chain but reached 8000, the proportion of nearly 1:30. Analysis of this can be seen, the other side of the average collection of 1 content, there are nearly 30 outside the chain vote, and I have only 5. Just like we say a word, there are 30 people who support the affirmation than only 5 people support to look much better. So it is obvious that my website does not compare with him.

Article five: original spelling of the website type

The other site February ago began to do is the blog station, the most hateful is the other party all the articles copied my content, the most hateful is even false original did not do, directly copied. Then Baidu is still included in good, send an article, the site ranked straight up. We do stand always said content original, from this point of view, not exactly like this. He from the weight of 0 to the current weight of 3, copy my article has been included, and my station has been the weight of 4, hateful is included speed is not as good as he, normal analysis should not be so. Later research, as if Baidu since the beginning of May to update the algorithm, the blog site to the degree of indulgence reached a vertex. Even more than the love of originality. I don't know if it's a tragedy.

Sixth: The content of the site update quantity can not be too little

My station before an average day update an article, and the opponent will update at least four or five times a day, and are in the spider crawl time update, slowly spiders are more and more love to go to his web site crawling, and my station was ruthlessly placed in the back. Now I also began to update four articles a day, but Baidu began to be no longer included, do not know is to investigate me or how the matter, at present, has not yet studied understand. Need to mention is that this period of time the site has been revised, the article content page sidebar and the bottom of the recommendations have been modified, it is estimated that the relevant bar.

Do SEO, we really need to continue to study and analysis, content + chain + code has been known to optimize the foundation, I believe that every seoer have a considerable understanding, we need to do is to improve, do not miss any one can succeed in detail. In the effort to adhere to the principle, but also to study how to do better.

Baidu we can not fully understand, can only be known on the basis of the known things do OK. I wish every seoer can insist on the end don't give up lightly.