The key points of writing enterprise marketing soft paper

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Some people say that the core of network marketing is soft, good soft wen let people like Mu Spring Breeze, read after the memorable, but at present, soft marketing, there are a lot of people are doing, but the real effect is not much, because the soft marketing needs of the higher ability, including soft marketing planning, soft writing skills, The release platform of soft paper and many other influential factors.

One, customer demand-oriented

A good soft wen, why can increase the turnover rate? Because it can really interpret the voice of customers, so that enterprises to achieve the purpose of profit, such as silica gel industry, customers are most concerned about the quality of silicone products and safety performance, this time in the soft text can be described in the product performance, But the premise is to solve the customer problem on the premise, and not for advertising and join, but also pay attention to add can not affect the reading of the article

Second, the title highlights

The title most bogey no bright spot, the general reader decides whether to read an article content, 70% is by the title decision. People read the newspaper first read the title, read the magazine will first look at the catalogue, select the title to attract their own first look. The title also bogey difficult to understand and excessive hiss head.

The title is not a large number of readers reprint, the key to the flow of clicks, the content of the article is, so the title of exaggeration to enough. In addition, should also pay attention to the title should be easy to understand, to more attract attention to others.

Brief and interesting content

Modern fast pace of life, so that people are accustomed to fast-food reading-apart from reading novels, you still interested in reading a dense article? The bat in the article is best within 1500 words, clear, so that readers can quickly understand the content of the article. If the content is too long, the reader is likely to read a paragraph by the following dense text was scared away.

Four, the article practical high

A soft article is the reason for the spread, because this soft text is valuable, a content of empty article why users want to spread, why to collect? A successful soft article, but also to the products and users in-depth research, to obtain effective data, grasp the real needs of users, so that the written article is authoritative, Can get the user's approval.

Five, the soft marketing objective is high

软文的目的是什么?是要塑造公司的品牌，还是要为新产品做宣传，还是有其他的目的?确定了目的以后，做一个软文传播计划，前期做什么内容?投放什么媒体?中期做什么内用?投放什么媒体?不能毫无计划地写软文，随便投放媒体。

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