The key to enhance the soft power of the major electric dealers in the promotion season

At the beginning of the spring Festival, along with the arrival of the holiday and mobile phone usage rate of growing, the electric business industry holiday marketing has become one of the hottest topic.

Recently, the major electric dealers have ushered in a promotional season, and constantly attract the attention of consumers. Jiuxian net shout out "319 play big" spring big promotion slogan, continuous promotion 72 hours, liquor, red wine, wine, rice wine and health wine category straight, 30,000 cases of Maotai (600519, shares bar), 30,000 box Wuliangye (000858, shares bar) and other famous wines sold in batches, a dollar seconds to kill. In addition, there are cash rebate activities, full 200 return 200, total will have 60 million cash to repay the consumer. Just a few hours of sales that amounted to more than 1 million, so generous activities to let the liquor dealers Spring promotion first gun, eye-catching.

Xun network "surprised folding" activities, computer it, Life department stores, mobile phone digital, household appliances, such as the whole category of straight; The Peach Blossom Festival of the Lok Bee Network is on fire; the three anniversary of the promotion of poly-Mei Excellent products, 3rd 1 billion sales; Auto supplies driving equipment low to 38 percent, book audio and video category let up to 100 million yuan; QQ Mall, Taobao Mall, you buy online shoe city, shop number 1th and so on a number of electric dealers have opened a women's Day theme promotional activities; Even in the past Consumer Rights Day, Suning easy to buy, Jingdong Mall, Gome online and other electric merchants also held in 315 various Thanksgiving, promotional activities, large-scale publicity, It turns 315 into another promotional holiday.

"Disorderly flower gradually want to charming eye" promotional season, in the development of new users, increase sales, promote new categories, enhance user stickiness and so on have achieved good results, this source from the logistics supply pressure relief, on the one hand from the spring and summer seasonal, consumer purchase desire is also gradually enhanced.

With the fierce competition of the electric business enterprises, the cold capital environment, the electrical business to obtain traffic and customer conversion costs are more and more high, in order to constantly seize the market share, the major electric sales promotion means increasingly diversified, interesting, interactive.

In the choice of time, not only fully covers the traditional festivals, and even deliberately "create festival marketing", the most prominent is "Singles Day", Ali department in the last year, the double 11 set a Chinese net purchase transaction record 19.1 billion, equivalent to Beijing wangfujing (600859, shares bar) department store one year sales, a raspberry. In the form of participation, in addition to micro-blog interaction, micro-credit marketing, Beijing-east, Amazon, Gome, Suning easy to buy, Jiuxian nets, have launched mobile app client, to stimulate the mobile e-commerce market.

In fact, with the continuous improvement of industry maturity, electric business enterprises will enter the era of price war, all forms of promotional season is still one of the most distinctive features of the online shopping. But at the same time, platform experience, payment security, logistics speed, product quality, after-sales service and other soft power will become the key to continue to consolidate and enhance the industry's influence.

In the promotion of soft power, enhance consumer satisfaction, ensure logistics supply, improve service quality has become the most important power. such as Jiuxian network through the independent development of the WMS System (Warehouse management System), for the key SKU sales real-time feedback, and the National Storage Center real-time warning, real-time statistics on the platform sales, accurate grasp of logistics and warehousing information to ensure the stable delivery of goods, and for the subsequent Third-party logistics to provide greater convenience.

In the industry, the essence of the electricity business is to integrate the resources of all parties to high-quality supply chain, to give consumers beyond the physical channels of the benefits and services.