The key to growth in web traffic is exports, not portals.

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Many stationmaster will say, do SEO purpose is what? is for the keyword rank. So what is the purpose of the keyword ranking?

But some people do the keyword is relatively unpopular words, even if the forefront, the number of IP per day is still small poor. So many people began to turn to the outside of the station to promote the flow. But in many places have been publicized, why the effect is often very little? or why the flow is always kept in a value or so, never said to be stable growth? Because your site can't keep users.

First, through the station article to do long tail keywords to get rankings to increase traffic?

This only adds traffic to the portal. And what we really need to do is keep the user. If one day came 100 IP, walked 99, and left one. Tomorrow, there are 100, a total of 101 IP. If one day came 50 IP, walked 10, and retained 40. In both cases, the flow of the final scenario will grow faster, as you can imagine.

So, people want to flow, is often to find the entrance to traffic, but not to consider reducing the site export, not to consider how to retain users. Only the retention of users, the site is a stable and rapid growth of traffic, rather than spend most of their energy on the promotion or out of the chain. When we put the problem of the site into the quality, then there are many people will go to pursue, quality good only the elite will pursue.

When others are still stuck in how to get traffic, you're already thinking about retaining traffic, and when people start thinking about how to retain traffic, you already think about how to keep the flow, and when others are thinking about how to keep the flow, you've got the steady growth trend of daily traffic. The fact is that most people still stay on the flow of traffic. So it's easy to find a rule that when you're studying how to lead the flow, your rankings are always bad, and when you're studying how to keep the flow, the site rankings are naturally rising.

But we all know that there are a variety of users to enter the site, and even their needs are different, so it is difficult for us to meet all the needs of users, so as to retain users, so we have to retain which part of the traffic? Obviously, we have to retain the best users, to retain the elite.

Second, how do we judge which is the quality of users?

There are two criteria: the correct choice of keywords, and the correct provision of content. That is, choosing the right flow = Choosing the right keywords, providing the right content = providing a good optimized layout.

1, choose the right flow = Choose the right keywords. However, choosing the right keywords has the following two main criteria

① Search this keyword must be useful

Give a few examples:

Example 1: Registered company in this industry

What key words should we do in a registered company to meet the user groups in this industry? Correct keywords: Register the company process, registered company business scope. But should not choose the key words are: The company registers the inquiry, the company registers the agent, and so on. Because the negative keyword even if the user needs, but also can not be long-term stable transmission. We are looking for useful keywords to choose the right information.

Example 2: Mahjong machine Industry

Correct words: Mahjong machine, Mahjong machine program, Mahjong machine classification, not to do the word: Mahjong machine cheat, Mahjong Machine Universal remote control and so on.

Example 3:seo this industry, negative words are: Black Hat Seo,seo fast rankings, brush rankings, buy links, outside the chain mass software, etc., this word is not suitable to do, although said these words have demand, but we all know, this way to do the SEO stability is extremely poor, the risk is extremely high, So this type of site is not the value of long-term retention of users. And what are the positive words? For example, grassroots seo[www.caogenseo.org] is to do a better job of providing a free SEO diagnosis of the site, and the SEO diagnosis is a need for long-term monitoring of the site and constantly improve the details of a process, so the inevitable long-term retention of users.

Example 4: Regulating valve Industry: negative words: regulating valve The lowest price is how much. Because the people who search this word focus only on prices, not on quality. So it is not a long-term development trend of an industry, so this part of the word can not be done. The right word: How to do the daily maintenance of the regulating valve? This part is to solve the user problem, promote social progress trend, is should choose to do the word.

As you can see from the above 4 examples, if you do a negative word on the website, you will definitely increase your bounce rate, such as the word price type. Although your ranking is likely to come up in the short term, it is hurting you in the long run because it violates the user's real needs.

② keyword must conform to the timeliness principle

Timeliness can not be too long, nor too short! In general, the timeliness of the year is the best. Of course, according to different industries.

2, to provide the right content = provide a good optimal layout.

① provides the core content of the title and divides into 2 kinds of <1, layout core requirement, <2, presentation way and content interference.

The added value of ② content. If your content has added value to the user, the user's collection rate for the page is very high.

③ to meet the user's implicit needs. When the user has finished reading this article, what can he still need? This time can be used to recommend the guidance of the chain to further meet the user's follow-up needs. Take this article for example, when you've finished reading the content that I've analyzed, you may have a lot of feelings, but this article may lead you to some follow-up questions, I put up a few examples above, said that the short, you may want to your own industry, your own site, how should you keep users? http:/ /www.caogenseo.org/seo-mianfeizhenduan/grassroots seo, free to help you do SEO diagnosis, free to help you analyze your site's internal layout and how the content should be adjusted to better retain users. This is called to meet the user's implicit needs, can also be called to solve the user's follow-up needs.

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