The key to solve the electronic commerce of agricultural products is standardization evolution

The rapid development of the Internet, the impact on agriculture, especially the impact of in the face of endless agricultural products to sell difficult and unsalable problems, various places offering a variety of kill strokes, but even if it is a temporary solution to the plight of some places, can soon find that this year, garlic unsalable, next year, the spread of potatoes, grapes, cabbage, bananas and so on, The script is very similar, the story is slightly different. Why is this happening, just the internet is not developed? Is it just that the local government isn't working hard enough? Is it just that our farm producers like to swarm?

Put aside the unsalable of agricultural products, we look at the process of agricultural circulation, agricultural products from the cooperatives out, will enter the circulation system, whether it is agricultural super docking, farmers docking or distributor channels. For the fruits and vegetables, logistics becomes the most important and the most crucial part, many of them in the logistics problem. Agricultural and traditional 3C products, shoes and hats, clothing is different, the impairment of logistics, fresh preservation are very critical, each agricultural product has its relatively stable logistics radiation range, may vary with the seasons different, but the overall impact on the distribution of the entire system, is a better cold chain system, Can cost will be a sudden come up.

The internet solves the information flow and capital flow of agricultural products, but logistics cannot be solved, which involves an old problem-the standardization of agricultural products. Why standardize? First, to ensure the http://www.aliyun.com/zixun/aggregation/38944.html of agricultural products "> quality and Safety level to meet the threshold of market access, guarantee the consumption of agricultural products safety; The second is to improve the quality of agricultural products, To meet the needs of consumers for high quality and standardization of agricultural products, the third is to promote the circulation of agricultural products, improve the market competitiveness of agricultural products.

Let's not talk about the production side, only talk about the standardization of logistics, agricultural products in the acquisition, transport loss has reached 20%, into the market or supermarket sales process and loss of about 10%. This is cost, 6 cents of cabbage radiation 300 kilometers away, how much will the price rise? How much is the loss? Many agricultural products because of transport conditions can not reach, it is difficult to achieve with other provinces and cities supermarket docking. In addition to transport refrigeration capacity can not keep up, can only be limited to and close to the provincial supermarket to carry out agricultural super docking. So standardization is a bottleneck for logistics.

E-commerce on agricultural products is a good thing, but want to achieve through shoes and hats, clothing, 3C as the national chess form itself is open to discussion. I think the most ideal is, through moderate standardization, the realization of agricultural products, "regional union, National Unicom" is a more effective solution. That is, in a certain area, such as 300 to 500 kilometers around the journey of a fresh logistics circle and trade circle, for fresh fruits and vegetables directly complete sales and circulation, such as supermarket procurement, the first focus on whether the quality of agricultural products to the supermarket, followed by the price. Such big things can be progressively standardized. For a larger range of circulation, you can rely on large-scale professional cold chain logistics, must achieve a fully standardized mode of circulation. At the same time, the local processing of some semi-finished products or industrial products, through a more extensive form of logistics to achieve a nationwide large-scale circulation. The standardization of the circulation of agricultural products needs to be solved gradually, according to the concept of ecological stratification, large distributors to solve a wider range of things, small flow trade concerns in the region. The problem of logistics to solve effectively, E-commerce can remove their own magic spell, immature view, welcome to Pat Bricks.