The key to solve the problem of marketing vulgar is to develop original works

Recently, the Ministry of Culture began to "anti-Vice", 6th issued on the strengthening of the network game Marketing Management, suppression of vulgar marketing acts of the letter, prohibit indecent actress endorsement online games.　　In this way, the beast and other people will lose this market, and the online games businesses are also rapidly changing their face, have stood out all over: "Walked a few shows just, not the spokesperson." But can a single ban really purify the soil? Although it can play a positive guide to the marketing behavior of the online games industry, it is difficult to radically solve the environment of the online games.　　Then how to go on the road of online games? Lu Haiyan, director of the network game Department of the Academy of Media Animation, China Academy of Fine Arts, said: "Not only is the online games industry, the entire entertainment industry ethos are so: Star scandals, movies parody, Shanzhai rampage ... There is no pursuit, there is no right value orientation and cultural ideas, all just for Bo eyeball. "Didn't we straighten it out before?" Yes! But the result? "The result is that now not only has not improved but increasingly vulgar, the reason is nothing from the source of radical cure." "" In addition to the supervision of the relevant departments, online games businesses should first be self-discipline, with the correct value orientation and cultural concepts, the development of health, green, upward game, rather than blindly spread vulgar, pornographic.　　"said the road petrel. Of course, we return to the cause of the online games vulgar: "Homogeneous" serious, heavy publicity not heavy quality. "Lack of originality is the industry's most serious illness, but also hope that those businesses can sink their hearts, spend more time on product development, more original, less cottage." Any brand needs exposure, but it also needs a reputation.　　"Visible, the Ministry of Culture smashed 14 million support original original animation, the intention is also very obvious." Zhao said: "Now the online games market has appeared surplus phenomenon, with the national governance measures of the continuous introduction of the domestic online games market may have a new round of shuffle, some games enterprises will face out of the fate."　　"To help read the history of the endorsement of the Decade 2001 to 2003, a handful of star big-name endorsement online representative characters: Stephen Chow, Yeung, Zhou Xun 2004 to 2006 Super Girls, grassroots star endorsement of the rise of the representative figure: Angel mm, Li Yuchun, Yun 2007 to 2008 Male and female stars equal to represent the characters: Jay Chou, Jolin Tsai, Huang 2009 to 2010 network Reds, problems actress cluster representative characters: Yao Yao, Zhang Xinhui, Beast