The key to success of search engine marketing

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Keyword is the search engine optimization of the aorta, whether the master key words, the use of effective keywords, reasonable layout of keywords, hospital website is the key to the success of the whole station optimization. Understand the patient search habits, for the hospital patients to order search information, is a hospital website search engine marketing success a realm. "工欲善其事 Prerequisite!", the first step in the construction of the hospital website: Analyze the patient's behavior and use various channels to get the right keywords.

Search Engine optimization is a big bogey is frequent change page title tag, frequent change of Web page title will be more or less the search engine punishment processing, do keyword analysis, the overall layout of keywords, writing web title, for a write, never change, This prevents the site from being penalized by search engines for potential risks.

Keywords have the weight of the point, the competition is small, the number of Web pages indexed less key words to teach easy line to the front. Web page level for search engines, is divided according to the level, the page weight is higher, the Web page has the keyword, has the ranking priority mechanism. The use of high weight of the Web page to push the high competitiveness of the keyword is easy to get a better ranking, using the Web pages with low weights to push the low competitiveness of the key words, reasonable use of the site's weight resources. If you want to get good keyword rankings faster, do keyword analysis.

Many hospitals do search engine marketing will "consciously" comply with "doctrine". The use of bidding keyword tools, Google keyword tools and staff brain tools to select keywords, a large number of keywords, one-time submitted to Baidu auction, ADWORDS. But these keywords are mostly useless keywords, can not directly bring patients, some high-priced keywords, patients will not actively click on those bidding ads, most of the unfair competitors to actively click on those ads. Therefore, do search engine marketing must do a good job keyword investigation analysis, with the most accurate keyword positioning in the hospital patients, put the least amount of money to obtain the highest return on profits.

Keyword analysis can be better for the keyword depth mining. Expand on the core keywords, and constantly analyze the user search behavior. On the basis of the expansion of the keyword analysis and excavation, always get unexpected surprises.

Do the keyword analysis, enhance the brand core competitiveness. Brand building is a continuous process, brand establishment is a long-term time effect. Through the analysis of key words, constantly strengthen the hospital brand in the eyes of the user's impression; set up keyword thesaurus, constantly needle out of the brand positive negative news, deal with the hospital brand Network crisis PR, and then more effective integration of marketing, maintenance and mold brand.

Keyword analysis is to do a search engine marketing an important link, welcome you and I raloxifene exchange more about the hospital Network marketing experience!

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