The key to successful advertising e-mail marketing

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As an effective direct mail means, email is really everywhere, for marketers, email marketing way undoubtedly "exudes intoxicating aroma."

I have five clients who asked me to consider email marketing as part of the media plan last week, and they asked me, "Do you have a plan?" Can you include this content? Is it possible to manipulate it? There are a lot of problems like that.

Because the United States has 90 million of the Internet population, of which 67 million are adults over 18 years old, the Internet has indeed become the mass marketing media. In all online behavior, sending and receiving emails is the main content of the Internet.

This provides an incredible opportunity to deliver information directly to audiences via email. I have witnessed, email ads of up to 20% clicks, the rate of feedback to achieve this ratio, in the modern era of attention to one-on-one marketing, emai direct mail effect How can not let people excited! When customers understand the great power of email, they often can't wait to use this method Even all the products want to try it by email.

Some straight dealers, however, touted the situation as a way to drum up business by irresponsibly exaggerating the role of email.

In fact, not all products are suitable for email promotion, and not all email addresses can be used to send ad mail. Perhaps advertisers are not always quite sure that their real target audience is those people.

So how do you implement an email marketing strategy?

The first step is to set goals. For direct mail, this step is very simple, unless there is a direct reaction to the target, it will follow this line of thought.

The second step is to find the most specific way to locate the target audience. If your target market is a 18-34-year-old pregnant woman, which is characterized by a network of the last 30 days, likes weaving, and is allergic to cats, then just sending an email to a 18-34-year-old woman is actually not a real target. The target market should be identified with the client as far as possible, identifying other goals that are "implied" from the psychological mapping or demographic criteria and are not actually named. Below, make a choice about the specific way.

(1) Text flag. The most common way to email is a text flag, which is a certain number of characters, about 5 lines, typically placed in the middle of a news message or a licensed email. These text flags can also be set to a URL that links to the advertiser's home page or to a specific page that provides a product or service.

(2) Logo advertising. HTML-formatted emails and news messages can be set to the same logo ads that are displayed on a typical web page, but instead of placing ads throughout the page, they are placed in the HTML-formatted email and news messages of a particular target audience, with prior permission.

In any of these ways, the content of the logo is usually made by a third party that has nothing to do with email direct mail. The effect of this marketing method can be evaluated according to CPM: is CPM effective? According to the effect of evaluation, is it worth the effort?

As email marketing continues to evolve, there are some other, more appealing ways, sometimes written by advertisers and third parties, some of which have incentive or bonus schemes.

The basis for these plans is the mailing address list, which is a pretty good location, because when a mailing list is developed, many aspects of the registry are asked, and the registrant's answer is used as a target positioning criterion. This type of publicity is generally judged by the cost of each target audience. Like traditional direct mail ads, you can buy an email address list, and I know the price is at a minimum of $0.125, up to 1.4 dollars.

Now, email marketing is like a logo ad, is a commonly used means of online marketing, but I think, many of the fate of the ad mail is likely to be like your home in the box of spam, only to provide the content of the recipient of the Mail, and the recipient is not very disgusted with the situation, email marketing can really " Exudes the intoxicating fragrance ". This article is supplied by www.yanfei123.cn