The key to the construction of marketing website: Illustrated and more power

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web2.0 a change of website construction market pattern, and before the different performance in two aspects: first, more enterprises pay more and more attention to exquisite page art design; the second is, the search engine's cognition and application gradually became popular, the search engine marketing has become the mainstay of internet marketing, and become a powerful supplement to the traditional marketing mode. As long as the site opened three or four years ago, a cursory look will understand that the site construction has been from the traditional heavy text light pictures slowly transition to illustrations, and even some more attention to the page art design, because professional website design can always make people pleasing, easier to catch the attention of users.

But from the marketing point of view, only to continuously improve the search engine import traffic, at the same time to convert traffic to sales, is the site construction of the key and fundamental purpose. The current search technology can only identify text (even more Avantgarde JS special effects jquery and Ajax are not recognized), so, professional website construction company Pilotage technology, marketing-oriented web site construction to win the secret is to take into account user feelings and search engines, illustrated site construction is in line with this trend. On the one hand, the Web site design more innovative, easier to retain users; On the other hand, search engines are not annoying, but very like pictures, because at least most of the search engines have image search function, and these pictures of the information source is a huge number of sites.

User experience: More creative

The aesthetic view is always changing with the development of the society, and just like the girl's flower skirt, even every season changes. Three or four years ago, we saw some web design that might have been considered beautiful at the time, and now it may not be. With the development of society, people are more and more impetuous, a dense text-filled website, perhaps few people will be patient to read down. and exquisite website art design can make up for this shortcoming, a good content configuration a pair of moving pictures, no doubt the finishing touch. Creative design with wonderful content, let people have a mind to read down.

However, not every graphic site is successful. First of all, the configuration of the picture must be with the text content, rather than casually using a picture of the incident; second, the choice of pictures should also take into account the site browsing objects, such as region, race, age distribution and so on. If the site for the European and American users, the natural choice is in line with the European and American aesthetic views; If the site is mainly for the elderly to see, the choice of pictures must not be too publicity, appropriate reserved conservative may be a good choice. To configure a picture for content, know that its purpose is not only to attract attention, but also to render content for a more perfect interpretation.

Search Engine: Picture is also a good resource

Users like pictures, there is no doubt and people's aesthetic and mentality have relations, search engine? In fact, search engines prefer content. You know, now almost all search engines have a picture search this column, a large amount of picture information from where? From a huge amount of web sites, from the massive images on the site. From this point of view, the search engine has no reason not to like the content of the site, although the search engine can only identify text, but search engines through the text around the picture, as well as the site title/descirtion and so on to judge the picture content, and into the image resource retrieval library. So, just make sure that the pictures conform to the search engine retrieval specification and take care of the user's feelings, please use a lot of pictures.

Not all the content of illustrations, search engines must be very like. Facts have proved that the search engine on the picture included or have certain requirements. First of all, it is necessary to ensure that Web site building production in line with search engine crawl requirements; second, the content of the site, such as content must be high-quality, unique quality of original content, more easily favored by search engines; second, the picture content must be standardized, as far as possible using the common picture file format, Jpeg/gif/png, and so on, the color mode uses the RGB mode which conforms to the display specification, but is not the printing mode CMYK (in the printing color mode, some browsers cannot parse, causes the picture to be unable to display); The search engine to the picture resolution actually also has the request, the display resolution generally is 72dpi. If it's possible, it's best to do alt-gaze on the picture, which will make it more useful for search engines to identify picture content and retrieve categories.

Link optimization: The need to kill a stable link

Link construction more and more difficult, especially link to a certain number, will inevitably reach a certain bottleneck. However, the number of links and quality is the site construction and site optimization of the important factors. A lot of people know soft wen, because the soft stationery has spread the brand and link construction double effect, all can write webmaster almost will this advantage play to the extreme, long time insists pen. But the advantages of soft paper seems to reach a certain bottleneck, can not further breakthrough. One is that many webmasters simply ignore the hard work of others, reprint of the time to remove copyright links, and even plagiarism original fruit; the other is, many people run the garbage station although the collection of past articles have links to copyright, but the search engine has begun to notice this phenomenon, the garbage station snapshot content has been a massive deletion, The number of links we have is naturally not stable. This is why the search engine monthly big update, why some sites will reduce the thousands of links.

The advantage of the picture is highlighted at this time, copyright links can be deleted, but to know that the call picture is actually a link. And in order to save traffic and host space, more is also for lazy, most people directly copy text and pictures forwarded. Now many BBS blog, is not sequential add text links or appear URLs, and the picture is an excellent way to add links. So, relative to the text link, the advantage of the picture is more covert, and stability is much higher, but also easier to make their own labor results can be converted. Need to pay special attention to is that a large number of pictures must be a certain host space, if the text forwarding a large reading rate, the performance of the host and traffic still have considerable requirements.

Design more and more exquisite will undoubtedly be the main trend of Web site construction production, taking into account the marketing of the site must be informative, illustrated, and user experience good. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, whether it is proficient in the content or proficient in the picture, marketing or illustrated website construction, quality is always the subject. The content has the quality, the picture is good, can retain the user attention the eye, also only then may raise the forwarding rate, the link construction and the search engine cognition, also is in the process which the content is forwarded unceasingly can sublimate.