The key to the content optimization of Enterprise station doing content marketing

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A website marketing, content optimization is the key, but also a variety of marketing means of a strong foundation guarantee. Traditional Web site marketing methods have blog marketing, forum marketing, now popular marketing has social marketing, micro-credit marketing, micro-bo marketing, but no matter what kind of marketing, can not be separated from high-quality content. High-quality content is actually to improve the user experience. Do lottery website content marketing method is the same, do the content optimization is the key. Take Xiaofeng lottery website content marketing as an example, talk about how I do shuangse this page, how to optimize content to achieve content marketing effect.

Why content marketing is everyone relish, because the website content is with the user to connect a bridge, we do the lottery industry, do the enterprise website mainly is sells the product, then the lottery website Shuangse http://www.7ien.cn/ The content construction of ssq.aspx needs to convey valuable information to the users, so as to establish effective communication with the users. Content marketing is the key to the user has enough attraction, so must do a good job content optimization, the following I mainly from three major aspects with you introduce:

1. Text optimization

A website text is the most important and most common form of expression, text optimization mainly from what aspects, to my lottery website Shuangse content of the text optimization for example, the text optimization mainly include:

(1) The originality of the text information, the article originality is from the search engine optimization angle, after all, search engine Baidu searches the user quantity is biggest, the article content originality is conforms to the Search engine optimization rule. Do lottery shuangse page text optimization, the original article is I pay more attention to, of course, not all the articles are original, that my time is also limited, the general daily original article about 2 articles.

(2) The quality of the content to be high, the original article also pay attention to the content of readability, uniqueness, but the general editor is not so high ability to create such high-quality articles. Then we can collect some people's articles to increase the readability, completeness, current affairs and uniqueness of the article. Such text optimization to meet the search engine's preferences and meet the user's experience.

2, picture optimization

Image is also an important part of the content of the site, the picture can be intuitive to convey information to users, but also users like to see a part. I do the lottery. Picture optimization of Shuangse page mainly from the following aspects:

(1) The use of Alt tags, I do lottery Shuangse page, the picture using the Alt attribute, so that it is easy to collect the search engine.

(2) The picture accompanying the text explanation, although the picture lets the user look more intuitive, but the attachment some text explanation, facilitates the user to understand and the memory.

(3) The size of the picture adjustment, this is my deep experience, the beginning of my Shuangse page loading speed is very slow, then check the reason, many pictures too large, not conducive to the loading of the page, so it is not conducive to user experience.

3, video optimization

Now more and more websites add the content of the video, video communication is the most direct, intuitive, more easily accepted a way of publicity. The average user is very interested in video and can bring a very good experience to the user.

But the video is not conducive to the search engine crawl, my lottery Shuangse site did not add video, for many reasons, one is the production of video needs a certain technical support. Video optimization Methods Many websites also have introduced, because I have no practice of operation, also do not know how the effect, not here fraught.

Content marketing needs to pay attention to many aspects, especially the details, here I just from the main 3 aspects of the introduction. Lottery website and other industry site content optimization is mainly from these 3 big aspects, as to the details of the webmaster in the process of optimizing their own attention.