The key to the operation of the local site is accurate positioning

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I have been in touch with the site for several years, have done countless sites, industry sites, garbage stations, personal blogs and so on, the field involved is very wide, everything, omnipotent. I believe many webmaster friends and I have had the same experience. First of all, and a few friends to discuss, started to do the station, take it for granted that a website hanging there is someone to buy and invest. The end result may be similar to us, the site is idle there, even space and domain name fees have not been withdrawn. The reason is that we don't take into account our abilities, channels, connections, and many other factors. Then we do a good job on the local site, how to position, planning it?

First, accurate positioning.

First of all, we have to locate what we want to do, what kind of website. The content of the website and its own advantages and resources have certain advantages. It's like some friends do English websites, their English is very poor, simply do not understand, then you can not do English products and foreigners to communicate; For example, if you do not have a program, you will not, it is not possible to complete a greater difficulty and function of the Web site system, not to say to run a good website.

Second, positioning resource advantages. We need to analyze in the prophase, you want to do the local site in the same industry there is no, have done better, if the market is more intense, if you do, whether to catch up with opponents, if no one on the market to do, you have to analyze, why no one to do, is not good to do, did not market, and so on factors.

Finally, customer base positioning. You want to locate your site is what the purpose is purely public welfare, their entertainment or profitability. Profit for the purpose of the website where your customer base lies. We also found that a lot of webmaster sites do very beautiful, traffic also has, but there is no profit channel.

Second, to promote the advantages.

Now we do not only do the site to play, have their own purpose to do. Operation Promotion occupies 90% of the website. Everyone will do the site, but not everyone will promote the operation of the site. In particular, the local website, we are ready to promote through the way.

First, SEO. This kind of promotion is our personal webmaster to promote the site of one of the important means. Because this promotion way does not need the expense, only needs the technology, uses the good website SEO and so on enough lets us occupy the superiority in the network promotion, obtains the flow and the brand position.

Secondly, cooperative promotion. We can draw on the target customers as partners, through their promotional channels and economic conditions, to promote our website to provide economic base and promotion channels.

Finally, a small amount of money. Localized website Promotion I think the main thing is to do a good user experience, we can make T-shirts, public service stickers and other ways for their own website publicity, improve the opportunity to display.

Third, sell yourself.

Local sites we have to learn to sell ourselves. Not all of the site customers are the initiative to find to send money to you, especially the local site, we do not need to reach how much traffic to make money, also not to say that less traffic can not make money. What we lack is how to sell ourselves. Actively looking for customers, marketing their own site is our local site most need to do.

2011, let us do local station webmaster work together, bigger, stronger.

This article original from: www.nantongzufang.com webmaster. First-A5, reprinted annotated source, thank you.