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Now, more and more people are aware of the importance of soft text. Enterprises to do soft text to promote, can eliminate the psychological vigilance of consumers to hard advertising, unknowingly accept the enterprise's marketing concept of transmission, began to have a good impression of corporate brand. Website SEO to do the original soft, can be inserted in the portal page dense keywords, to achieve the site to achieve the optimization effect. To achieve the above two purposes, soft writing needs to achieve two basic requirements: first, the original works, SEO is only interested in original works. Second, must be novel, fluent writing, good readability. To write a soft text that meets the above criteria is a mental torment for the author. The creation of soft text is difficult, the following three links to many creators miss:
First, the title is not wonderful. We do not advocate the "title Party", because "title party" belongs to the title of the spoof, and other people to read the soft text from beginning to end, found that fooled, but prone to disgust and rebellious. We advocate is straightforward, hit the subject, in line with the expectations of users of the refining title, of course, can be appropriate reference to the "title Party" creative and writing ideas.
Second, the content is empty without subject. Some soft text simply on the purpose of SEO, keyword listed together, blunt unreliable, there is no intrinsic logic, inconsistent. or full of soft wen is a big talk and empty words, after reading soft wen unintelligible.
The third is the lack of literary skills, soft text, although not required to be abas, article of the United States, but a good bit of soft wen at least can do the word shun, appropriate use a little metaphor, personification, parallelism, duality and other rhetorical devices, so that the article written Undulator ups and downs. Again a little, can also write a little bit, but also cannot appear a series of sentences typo.
To make the soft text meet the writing requirements, in addition to the author has a wealth of writing knowledge of the reserves, but also from the rich network of commercial warfare to draw nutrients, to get inspiration. In the year before his death, Lu you, the writer of the Song Dynasty, taught his son the experience of writing poetry, saying: "You want to learn poetry, Kung fu in poetry." The idea is to let his son have the basic skills in the ordinary life experience accumulation. Even if a comprehensive understanding of the compose of the metrical, phonology, tonal requirements, if there is no life experience to pave the way, write poetry is only an empty shelf, empty shell.
Soft Wen is more so. The creator must use Kung Fu for the usual accumulation. Mastering the writing requirements of soft writing is not difficult, the difficulty is "bricks". To strengthen peacetime active, I give you three suggestions:
1, to seriously learn and accumulate network business marketing knowledge. Since the creation of soft wen, we must devote ourselves to the environment of the commercial war, to obtain the most direct perceptual knowledge, experience the hardships of the war, the brutal competition, understanding the difficulty of achieving sales tasks, as well as consumer evaluation and improvement of products requirements, and so on. To do the network SEO optimization, you need to carefully grasp its basic principles and taboo rules. To write a soft article as a poem, can not violate the requirements of the meter, but also to achieve a far-reaching artistic conception, such soft wen affirmation people love.
2, to read more excellent soft writing case. Through the network, to see other successful soft works, here the most need to pay attention to, is to see how he in the performance of user industry characteristics and marketing needs, how to use soft writing skills, so that the organic combination of natural expression, by this can also help themselves to understand the value of the industry marketing, For future similar soft writing to provide a theme model.
3, pay attention to the soft text published after the reader's reflection and opinions. After the release of their own soft, to pay attention to the flow, thread, summed up their success where, where the mistake, the next creation needs to pay attention to correct what problems.
In short, the soft writing of the road is not good to go, but as long as the webmaster bravely face difficulties, to find ways to overcome, I believe that the success will arrive on schedule. This article by http://www.kljgw.com/Kwai willpower stationmaster Writing, reprint retains the author link, thanks.