The key to the success of Weibo marketing is to explore potential customers

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For small and medium-sized enterprises, bigger than do strong, after all, big and difficult, risky and not profitable, there are a lot of resources to create unnecessary waste; On the contrary, it is an inevitable choice, the size of the market should not be large, products/services should not be done, of course, customers should be more accurate Therefore, small and medium-sized enterprises in micro-blog marketing, how to attract fans is very important, the quality and quantity of fans to a large extent determines the product or service sales effect.

First of all, nicknames, companies, products, employees or bosses? If you use the company, unless it is a large well-known enterprises (not in the ranks), or has become the industry brand (successful brand microblogging marketing, only to find opportunities to discuss) from the face of advertising is not clear what to buy. If the use of products, marketing will be better, you can let people see what is provided, but the sense of advertising is still too strong, lack of affinity. If you use the name of the employee (such as name or other character nickname), people feel more affinity and easy to get close, but may bring inconvenience to the management of the company or even hidden dangers (such as separation or even customer churn, etc.). And the use of the name of the boss, affinity significantly decreased, unless it is a small enterprise, the boss directly to the management model is also open to question. Therefore, perhaps the boss in the name of ordinary employees, and authorize other colleagues to pay attention is a better choice.

The second is to find potential users, the common way, including through the tag, users according to their preferences to choose the label, can often be used for their age, sex, hobbies and industries to classify, through and their target customers overlap, to find and find goals. By participating in a variety of topics, applications or online games, search for relevant participants and participate actively, for example, a number of food application users, and they are catering industry, the target customers are in sight. There are also micro-groups of users, many of whom are sharing and interacting because of common features, topics, industries or educational backgrounds. If you have a "* * * * University" group and you open a restaurant just beside the school, these customers will have to dig.

Again is the content of micro-blog construction, first of all their classmates and relatives to each other, forming a certain amount of fans, and then do content construction. But if your own microblog, in the eyes of others is only zombie powder, it is a lot of failure and more failure. Weibo must have ideas, content and vitality to attract more fans. At the same time actively focus on their own target users, as long as the content of Weibo is not objectionable, many users are happy with each other, supplemented by the new content, actively participate in each other's forwarding and comments, participate in various micro-blog interaction, so that micro-blog become active content, can also increase the opportunity of mutual powder, but also to obtain the trust of fans.

Finally, the implementation of marketing measures, do not pay attention to direct advertising, micro-blog is a social marketing tool, straightforward advertising it belongs to the traditional media, it does not belong here. Micro-blog marketing is like buying wine to their friends, just tell him to have a taste of wine can be, when drinking to the wine to the benefits of embedding into mutual communication, so that their fans to spread.

Weibo marketing is a new thing, both traditional sociology, but also a modern marketing concept in which, I am here the content is a personal humble opinion, but also hope more friends to teach. This article originates from http://www.xiangxiangmf.com/hairstyle NET, reprint please keep author link, thank you.