The King of the future TV will be determined by the Millet vs music

The focus of the current television field has long since shifted from traditional TV makers to internet companies. Comparatively speaking, Internet enterprise dares to innovate more, can bring new future to TV industry. Millet and music is the absolute main force of Internet television, the struggle between the two has never stopped. The recent movement of millet, seems to have a bias means to invest in Archie Art, buy Youku stock, people can not help but wonder whether to video content and music as a death knock.

It is important to know that Internet television, which has a competitive relationship, is based on video content to make a big lead over traditional TV makers. Coupled with the hardware level of competition, the future of both will certainly leave behind a real winner. Judging by the current situation, who is the "King's TV" seems to have a verdict.

Hardware competition Video outmanoeuvred

As a traditional large appliance, the value of TV itself is the decisive factor to determine the user's purchase. Especially accustomed to the "nuclear war", resolution, GPU and other hardware configuration of users, but also on the hardware of the television is quite valued. For the moment, the video tv still needs to go beyond the millet TV.

From the product layout, Millet TV Although evolution to the second generation, but like the Millet mobile phone series, only a single item in the support. And it looks a little bit 49 inches now. Although the upgrade to the 4K screen, and the price is only 3399 yuan, but relatively speaking, in addition to MIUI TV system is also more attractive, it seems that the bright spots are not many.

And music as an early step into the Internet TV field, the truth of product diversification. Currently has introduced a variety of screen size of the TV products, including Max70, x60s, 4K X50 Air, S50 Air, S40 air L and so on. The variety of TV products can meet the needs of different users to some extent.

In addition, from the aspect of TV accessories, there are nearly 30 kinds of the le-View mall, and there are only 8 kinds of millet TV (multiple remote protection sets). It can be said that, from the hardware level, the music video TV walk in front of the millet TV. Millet next must enrich their own TV products, it is possible in the hardware and music to break off wrist. Like the Red Meter series of mobile phone main focus on the low-end market, millet must also improve the TV product line.

Content vs. video dominating, millet participation

If the TV hardware is "body", that content is absolutely called "soul". Despite the pressure from the SARFT policy, internet TV and smart TV are not going well, but this is only temporary. The user's content needs cannot be suppressed all the time, and will eventually burst out on the television screen.

Content level, the original music depending on the network by virtue of a ride dust, occupy an absolute advantage, because the entire music video on the internet can serve TV users, belong to the music video TV dominate resources. But since the millet 300 million dollar investment Archie Art, and buys the Youku million stock, the situation has changed subtly. Millet This tyrants extravagantly, quickly complete content from zero to a huge amount of gorgeous turn. And its investment, shares of the two major video sites, are also active in the number of users in the leading music vision.

According to the data show, September 2014 China Network Video website PC end active users ranked first, 145.996 million, Archie Art ranked fourth, active users 105.3174 million. And the video network only ranked Nineth, active users only 65.5673 million. In the mobile end, Youku ranked number one, Archie Art ranked third, Le View ranked seventh-only 8.5573 million, One-seventh for Youku 60.2395 million.

The number of active users is directly linked to the amount of content and the degree of excellence. Compared with Youku and Archie art, music is definitely downwind. Now Millet successfully put a huge amount of content into their own ecological circle, will certainly make good use of it. Especially on the TV side, Millet will occupy the leading edge in content, give the music to see TV heavy blow.

Le vision leading Millet approaching

At present, the video TV is still in the leading position. The hardware level leading advantage is obvious, content aspect, because Millet just invests, the power also has not yet appeared. The data will not lie--double 11 day, the music view TV total sales of 159 million yuan, sales of 39,000 units, ranked first in the Cat TV category, millet TV total sales of 149 million, sales of 37,000 units, ranked third in the Cat TV category.

However, it is no exaggeration to say that millet is generally being approached to the status of TV king. With a single TV product, sales are only 10 million, enough to be proud of. In addition, millet and music is not a heavyweight enterprise. Millet is only a new round of financing valuation of about 40 billion U.S. dollars, and the highest market value of music does not exceed 40 billion yuan. Even since October 27, Lok has been on the grounds of "disclosure of major issues," the reasons for the suspension, but also let investors fear-not to mention the Jia Yue Pavilion Chairman of the network has not returned for 5 months.

In view of the current development situation, as long as millet will be the TV products to build a good layout, the content of resources into which, beyond the video TV has been a certainty. If the TV is still addicted to the glories of the past, it is destined to become the future of Millet TV on the throne of the footnote just-like other by the Millet beat the domestic mobile phone brand.