The lack of executive power in the process of Enterprise's network marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Network Marketing in recent years began to rise, more and more enterprises began to try network marketing. Network Marketing has become an integral part of the whole enterprise marketing strategy, taking Internet as the basic tool as the carrier of implementation. The existence and high-speed development of Internet is the foundation of Network marketing, and the net marketing effect is the ultimate goal. At present, the main situation is the Internet as the basis, but the enterprise rarely see the effect. From the foundation to the effect, is the network marketing concrete implementation, the transformation process. Thus, network marketing is the most important process. In other words, the implementation of the process is to determine the final results of network marketing. At present, domestic enterprises in the process of network marketing generally lack of executive power.

1. Lack of sustained implementation
Web site to make, search engine promotion has done, but the content of the site is unchanged, a year rarely send a few news, products have not been updated, the site and the actual marketing of the enterprise disjointed. Often because of the personnel changes in the enterprise, Network marketing strategy is difficult to achieve continuous implementation, nature will have no effect.

2. Lack of overall coordination

Network Marketing is a systematic project, but many enterprises will be divided into it, search engine optimization, website construction, website promotion by different service providers to be responsible for each service provider strategy, focus on different, leading to too scattered direction, lack of overall coordination, difficult to play a role.

3. Lack of attention to results

Many enterprises do network marketing, but did not pay attention to customer conversion rate. Search engine did, in the end how many customers? The website is done, the customer is satisfied or not satisfied? Email marketing did, the customer is not to treat it as spam? can not focus on the results, can not improve the network marketing strategy, can not improve customer satisfaction.

2009 The latest statistics, China's network marketing professionals lack of talent range of millions of. Chinese enterprises urgently need professional network marketing planning talent, so some people have chosen to participate in Network marketing training to improve themselves.

Currently on the market Network marketing training, Web site to make money training courses are many, the internet originally for most netizens are not too, do not understand much, understand less. So for the choice of training, will be more confused, in the end is to choose what kind of training course is suitable for their own?

There are several things to consider when choosing the right network training course:

1, the teacher's experience: Network marketing is not the form of data, or formula, is an empirical discipline, the more experienced teachers, he imparted to you the skills and methods will be more targeted;

2, training guidance: Network Marketing in the implementation of the implementation of a lot of natural will get started! Therefore, the training course tracking is very important, know not equal to! More learning is the need to practice summary and understanding, so the late learning to follow the guidance is very necessary, there is no later guidance, most people carry out or have difficulties.

3, training institutions of the case effect: The teacher said again, better to see his service customer effect. Give a very simple example: why Chen Anzhi class tens of thousands of yuan are heard, because Chenan itself is a lot of business management director or operational consultant. So at present the network Marketing training course has the entity business enterprise can grasp the market truly, otherwise the light goes to the training to say, oneself do not do, that is pure deceitful thing!