The land-changing land tribe's reality version farm is struggling

Popular Internet Social Games Happy Farm I believe everyone has played it, users in the online virtual vegetables to grow vegetables and fruits, and through watering, weeding and even "steal food" and other ways to interact with friends online. So, there are a lot of people to see business opportunities, to run a realistic version of the happy Farm. Since then, players do not have to experience Zecai in the virtual world, fishing fun, leisure can bring friends and relatives to the real version of the "Happy Farm" to enjoy the pastoral life.　　But as the farm wind fades, are these real-world farms okay? Recently, there are reports that the real-life version of the farm is not good, Shanghai everywhere the real-life version of Happy Farm in the closed state. The manor, which had been full of fruit, now remains twigs.　　Once enthusiastic about the real version of the happy farm of the plane now all become a land-throwing tribe, the real version of Happy Farm operation dismal. Real-world version of the Happy Farm and network version extremely similar, farm imitation network version of "Happy Farm", will be a large area divided into dozens of small squares rented to urban commuters, the size of the grid has 2 square meters, 5 square meters, 8 square meters. Every weekend, the office workers can go to the real happy farm, and family, friends together selection, sowing, fertilization, picking. And in its working hours, the vegetable garden staff on behalf of management, to ensure the normal growth of vegetables. "Happy Farm" to the customer rental, the lease period of at least one quarter, by area size, the first quarter of the price in 240 yuan to 900 yuan.　　In the rental period, the unit land on what to plant, how to care, all by the customer the final decision. At the beginning, many white-collar workers have been here, but not a few perseverance. Most white-collar workers think the time is more tense, do not have much time and energy to look after the farm, so have to give up.　　Some people think that the reality version of the farm and game version of the big difference, the harvest waiting time is too long, and the growing varieties of crops limited, not as much as the game, so quickly lost interest. Supporting facilities in the absence of farms difficult to enter reality Tongji University Cultural Industry Department director Zhang that this kind of realistic version happy Farm, belongs to a kind of profit culture industry, its key factor is "the serial sex", to Happy Farm, it is not only "farming" "Harvest" "Steal vegetable", but should have a series of replaceable facilities. such as farm festivals, farm rice, villages and so on, these ancillary facilities will be the rural life of the various scenes layout. "With the sequence, this kind of cultural industry has the possibility of success." "Zhang pointed out:" The network culture version to the reality, but did not take into account the consumer mentality of the potential changes, and did not follow the laws of the cultural industry, is inevitable failure. "(Edit/Xu Mingming)